Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Social media versus knowledge management

What’s the difference between the two?

On the surface they sound very similar, particularly for someone who had had experience with knowledge management.  Both involve people using technology to access information.  Both require individuals to create information that is intended for sharing.  Both technologies profess support for collaboration

Denis Failly's insight:

Knowledge management is what the company tells me I need to know based on what they think is important.

Social media is how my peers show me what they think is important based on their experience in a way that I can judge for myself

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BroadaInfo's curator insight, April 10, 2015 3:18 AM

Another interesting point about knowledge management in this Gartner blog. Knowledge is described as “free flowing”. Using social medial for KM, allows the freedom of the individual to express their knowledge in a way that makes sense to them.

Melanie Turner's curator insight, September 21, 2015 10:45 AM

Is social media just another kind of knowledge management, or is it something altogether different?

David J. Williamson, MBA, PhD, PMP, ITIL-F's curator insight, March 15, 7:34 PM

Knowledge management is formal and top-down, typically, while social media is organic, bottom-up, networked.

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Visualizing Value Creation

Visualizing Value Creation | Beyond Marketing | Scoop.it
value added is now value creation. Businesses are chasing the promise of value creation as the means to create competitive differential to attract new
Denis Failly's insight:

Elements of Intangible capital map

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