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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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B2B Influence Marketing

B2B Influence Marketing | Beyond Marketing | Scoop.it
Influence Marketing is an investment in your brand's future that allows you to build your digital community of brand advocates.
Denis Failly's insight:

Why Influencers and Influence Marketing is so important

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Influencer marketing is the new Eldorado: who will lead the gold rush?

In this two part post, I’ll cover the rise of influencer marketing as a promising practice for social businesses and how to win the race to seize its benefits.

This first post will detail why influence marketing will enjoy very strong increases in marketing investment from brands in the coming years as they will realize it is a key element of their digital communication strategy.

Influencer marketing is expected to be one of the fastest growing areas of social media in the coming years and a new area of focus for brands engaging in social media marketing.

Some say it is the new Eldorado. Should we be surprised?

Denis Failly's insight:

Invest on Inluencers is more subtle than just focus on Facebook or Twitter.

Think in term of combination

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Breaking from Tradition: The Four Ms of Influence Marketing

Breaking from Tradition: The Four Ms of Influence Marketing | Beyond Marketing | Scoop.it
Danny Brown explains how the Four Ps of marketing have evolved into the Four Ms of Influence Marketing, what they are, and why they are important to driving sales and measuring social media ROI.
Denis Failly's insight:

- Make

- Manage

- Monitor

- Measure

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The Definitive Guide to Influencer Targeting

The Definitive Guide to Influencer Targeting | Beyond Marketing | Scoop.it
The term influencer is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like.
Denis Failly's insight:

What is an influencer and how to find it ?

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