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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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The Age of Social Products

The Age of Social Products | Beyond Marketing | Scoop.it

We are moving from a world in which physical products are separate to one in which they are connected.  Computers were just the beginning.  Appliances and engines now send alerts when they need to be serviced.  Cameras upload their photos automatically.  Vending machines trigger their own restocking.  Crops feed and water themselves.

 

 

Denis Failly's insight:

"The real change will happen when products aren’t just connected, but social.  Instead of the Internet of Things, we should be thinking about the Social Network of Things. To take advantage of this shift, you need to start thinking about the social life of your products."

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Plugging into the Future of Humanity: Exploring the Human API

Plugging into the Future of Humanity: Exploring the Human API | Beyond Marketing | Scoop.it

I had the opportunity to present at LeWeb in Paris, arguably Europe’s largest conference dedicated to the future of technology. The theme of the conference explored the Internet of Things, where devices and things connect to one another to perform certain tasks and/or track activities to improve what we already do or make possible what we’re trying to do.

The Internet of Things is bigger than we may realize. We are experiencing a shift from a world of inanimate objects and reactive devices to a world where data, intelligence, and computing are distributed, ubiquitous, and networked. My fellow analysts and I at Altimeter Group refer to the Internet of Things (IoT) as the Sentient World. It’s the idea that inanimate objects gain the ability to perceive things, perform tasks, adapt, or help you adapt over time. And, it’s the future of the Internet and consumer electronics.

In 2008, the number of things connected to the Internet exceeded the number of people on earth. By 2020, it’s expected that there will be 50 billion things connected.

Denis Failly's insight:

What if the medium wasn’t just the device, the medium was us?

When the Human becomes the API

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How the Internet of Things Changes Everything

Currently in the business world we are witnessing something like the epic collision of two galaxies — a rapid convergence of two very unlike systems that will cause the elements of both to realign. It's all thanks to the Internet of Things.

If you are not familiar with the term, the Internet of Things refers to a dramatic development in the internet's function: the fact that, even more than among people, it now enables communication among physical objects. By 2015, according to my own firm's projections, not only will 75 percent of the world's population have access to the internet. So will some six billion devices. The fact that there will be a global system of interconnected computer networks, sensors, actuators, and devices all using the internet protocol holds so much potential to change our lives that it is often referred to as the internet's next generation.

 

 

Denis Failly's insight:

Old and New Economy, a colision or a fusion ?

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Advertising and the Internet of Things

Advertising and the Internet of Things | Beyond Marketing | Scoop.it
"Smart" objects offer advertisers new opportunities.
Denis Failly's insight:

"What's new is how this example reframes the definition of advertising. It does this in at least five ways: First, it places advertising messaging — where the product is the media platform — into the social flow of everyday life. Second, it calls upon the giver to create what is, in effect, the advertising message to augment the product, making this an example of participative (and, at scale, crowdsourced) creative (to which Diageo has unlimited access). Third, it enables users to personalize products, by definition, in unique ways. Fourth, it converts existing, even generic, products into functionally intelligent ones, which (with the addition of smart phones) can deliver dynamic ad messaging linked to specific physical objects. Fifth, it creates a rationale for the consumer to have an on-going relationship with the brand — by linking continuing online interactions to real world product-based experiences."

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The Long Tail of Things: Q&A with Chris Anderson

The Long Tail of Things: Q&A with Chris Anderson | Beyond Marketing | Scoop.it
Chris Anderson served as editor-in-chief of Wired for 11 years, penning the watershed books The Long Tail and Free, before taking on the role of CEO at 3D Robotics. We spoke to him about his latest...
Denis Failly's insight:

Around the last book of Chris Anderson "Makers", which intégrate 3D printing iwithin the framework of Internet of things (IOT)

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STRAT'MARKET PLACE, marketing digital et usages ubimedia: 2013 : vers l'internet compagnon

STRAT'MARKET PLACE, marketing digital et usages ubimedia: 2013 : vers l'internet compagnon | Beyond Marketing | Scoop.it

"Henri Verdier (Cap digital) à propos du Quantifield Self a pointé récemment l'idée d'un "internet des actions", un "fabernet", qui se concrétise dans des nouvelles pratiques autour de la mesure de soi. J'avais interrogé cette notion de Quantifiled Self du point de vue marketing lorsque qu'Emmanuel Gadenne commençait à s'en faire le porte-voix en France. Il a depuis publié un guide pratique très instructif. Et aujourd'hui, ces pratiques du QS n'en finissent pas de révéler un nouvelle âge de l'internet. Avec le #QS, l'internet se pare d'une nouvelle couche d'usages et donc de champ business. A la couche média, communication, marchande, puis la couche sociale et communautaire, s'ajoute désormais l'internet des actions, un internet plus personnel, davantage centré sur la personne, sur le sujet. Couplé à l'internet des objets, l'internet change de nature: pensé comme un assistant personnel, il insufflerait de nouveaux comportements et une nouvelle famille d'usages :..."

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Does the internet of things need its own internet?

Does the internet of things need its own internet? | Beyond Marketing | Scoop.it
Mobile operators believe their networks will enjoy a second life as the backbone of the internet of things, but a French startup Sigfox begs to differ. It's building a dedicated network in France designed to connect objects and machines, not people.
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Big Data and the Internet of Things | TechRepublic

"There’s little practical benefit the Internet of Things without an ability to track, manage, and glean useful information from the massive amount of data a world of interconnected devices will generate."

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The Data Overlord

The Data Overlord | Beyond Marketing | Scoop.it

With the ability to track everything -- both due to the growth of social networks online and users rapid technology adoption on and offline -- understanding what customers want is within reach. For this reason alone, big data has become the new shiny object in marketing.

 

 

Denis Failly's insight:

The advent of Internet Of things (IOT) implies the need for large-scale analytics.

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Marketing And The Internet Of Things

Marketing And The Internet Of Things | Beyond Marketing | Scoop.it
What is the "Internet of Things" and how will it impact marketing in the future? Read this for some excellent resources and my view.
Denis Failly's insight:

In Augmented Environment, via IOT, we'll have a Augmented Marketing  a pervasive, seamless and real time Marketing

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Christopher Hyo Brown's curator insight, March 28, 2014 9:00 AM

This article by Michael Brenner relates to the importance of the internet of things (IOT) in marketing. This article goes over some interesting ideas of how the IOT will allow a far superior business model. This article also corroborate with ideas of usability seen in Bridget Shirvell's "15 predictions for the future of the Internet".

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Data models for the Internet of Things

Data models for the Internet of Things | Beyond Marketing | Scoop.it

The Internet of Things connect people and the physical world together in a network of sensing, reasoning, and action. It is real-time, context-aware, hyper-local, and operates at a granular scale.

It is the social graph and the physical graph together: people connecting to things, things connecting to things, people connecting to people.

Denis Failly's insight:

Internet of Things is really about connecting people and things together with software.


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Connected Personal Objects: Getting Intimate with the Internet of Things

Getting Intimate with the Internet of Things The Internet of Things is a vast and rapidly expanding landscape 

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How to Make Almost Anything [WELCOME IN THE BITOM WORLD]

How to Make Almost Anything [WELCOME IN THE BITOM WORLD] | Beyond Marketing | Scoop.it
In recent decades, the world has been rocked by revolutions in the digitization of computation and communication. Now the physical world is being digitized, thanks to new technologies that can turn data into things and things into data.

 

[BITOM=BIT + ATOM]

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The Internet of Things, Taking On a Life Of Its Own - The Network: Cisco's Technology News Site

The Internet of Things, Taking On a Life Of Its Own - The Network: Cisco's Technology News Site | Beyond Marketing | Scoop.it
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The Pervasive Internet Changes Everything

The Pervasive Internet Changes Everything | Beyond Marketing | Scoop.it

The Internet is everywhere. You know I’m a big proponent of integrated marketing, but the very nature of the pervasive Internet will force marketers to integrate experiences or suffer dwindling results.

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