5 New Video Ad Formats Selected by IAB | Beyond Marketing | Scoop.it

The Interactive Advertising Bureau has selected five ad video formats from its "Rising Stars" program that they hope will become standard fare in the future.  What these five video ad formats have in common is an interactivity that will allow the viewer to get to know more about the product, whether it's to see a longer version of the ad, or the ability to find where that product is sold near you, or to see descriptions of the product being used.  All of these improvements will seek to make ads better.  But the real question is, will they make people watch?