Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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How Google Works: Overview Of The Powerful Search Engine [Infographic]

How Google Works: Overview Of The Powerful Search Engine [Infographic] | Beyond Marketing | Scoop.it
Many people wonder how Google works. This infographic explains the basics of the complex Google search engine, and what makes their algorithm so powerful.
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Why Blogs that Allow Guest Posts Will Be Penalized in 2013

Why Blogs that Allow Guest Posts Will Be Penalized in 2013 | Beyond Marketing | Scoop.it

"Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013.

 

I don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google. SEOMOZ.org allows guest blogging and their rankings increased during the Panda update.

 

But when SEO companies start to abuse any link building tactic, you need a preventative plan in place because an update from Google will be coming."

 

 

Denis Failly's insight:

What do you think about ?

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How Google Ruined Marketing

How Google Ruined Marketing | Beyond Marketing | Scoop.it

Marketing wasn’t supposed to be a zero-sum game.

Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time, you bought radio time. Even if they bought every available second of radio time on one station, you could buy time on another, or go to a completely different medium.

That promoted two good things:

Creativity in advertising. Creativity entertains consumers and forces brands to take a hard look at themselves every few months. This inspires a kind of corporate self-awareness that keeps the best consumer and business brands sharp.Great products. Products with high value get a huge advantage. The same properties that enable great marketing and advertising drive great products: Clear vision, quality, usefulness, and creativity (that keeps coming up, doesn’t it).

Of course, business has always been a zero-sum game, in a way: If you win a customer, that’s one less customer for your competitor. But the competition for actual share of voice plays out in a huge arena where ties are possible. Yours and your competitor’s marketing campaigns might be equally good, and you might win the same amount of business.

Alas, none of this is true any more. Google ruined marketing.

Back before Google, two companies spending the same dollars to market competitive products could win solid marketshare. Not any more.

Well, OK, Google didn’t exactly ruin marketing. It, and other search engines turned it into a nasty, zero-sum game. But saying ‘Google ruined marketing’ will get more people to read and link to this article, which is critical for my company’s SEO…

 

 

Denis Failly's insight:

4 key wounds inflicted upon marketing by Google and search-driven marketing culture:

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Content Marketing Best Practices | Google+ Success

Content Marketing Best Practices | Google+ Success | Beyond Marketing | Scoop.it
What content marketing best practices and practical steps can help you use Google+ to your business advantage? Tips for Google+ content marketing success.
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