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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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The 6 Metrics That Determine Your Success On Facebook

The 6 Metrics That Determine Your Success On Facebook | Beyond Marketing | Scoop.it

What can be measured can be managed (and improved).

 

 

Denis Failly's insight:

6 simple metrics to begin and understand the perforance of your FB Marketing

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Thinking of Social Media Ads? How to Choose Between Facebook and LinkedIn [Infographic]

Thinking of Social Media Ads? How to Choose Between Facebook and LinkedIn [Infographic] | Beyond Marketing | Scoop.it

Social advertising has increasingly becoming part of marketing campaigns. Whether you consider yourself B2B or B2C, you are advertising to people and the targeting options available in social ads allow you to tailor your message to a particular segment of your audience. Both Facebook and LinkedInads allow you to reach an audience that is hard to pinpoint in search and regular display campaigns.

 

 

Denis Failly's insight:

Except if you are a newbie, nothing new. But the divinding line is relatively clear and confirmed

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For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY]

For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY] | Beyond Marketing | Scoop.it
For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY]
Denis Failly's insight:

I am a little sceptical Linkedin vs Twitter

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You Don’t Need a Facebook Strategy (You Need a Content Strategy)

You Don’t Need a Facebook Strategy (You Need a Content Strategy) | Beyond Marketing | Scoop.it
Facebook’s new Graph Search feature has marketers scrambling to figure out what it means. It means very little if you have a solid content strategy in place, argues communications expert Shel Holtz...
Denis Failly's insight:

Don't confuse Strategy and Tactics, unusefull to rush on the last new things all the rage, without thinking

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The 16 Most Important Social Media Updates of 2012

The 16 Most Important Social Media Updates of 2012 | Beyond Marketing | Scoop.it
Read about the biggest social media marketing updates from 2012.
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The Facebook Problem: Why We Need to Rethink Facebook Marketing

The Facebook Problem: Why We Need to Rethink Facebook Marketing | Beyond Marketing | Scoop.it
Behind much of the chatter about Facebook is one simple idea: marketing. It is also something I like to call "the Facebook Problem."
Denis Failly's insight:

There is a "marketing life" beyond Facebook

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Facebook Saturation

The saturation of advertising messages on Facebook has users complaining, marketers wonder and the network profiting. What it all means.
Denis Failly's insight:

- Do Facebook Users Hate Ads and Sponsored Stories ?
- Do Facebook Campaigns Actually Make Money ?
- What We Can Do To Make It Better
- And Then There’s THAT Complaint
- What Happens Now?

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The Disruptive Technology that will Replace Facebook

The Disruptive Technology that will Replace Facebook | Beyond Marketing | Scoop.it

A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past. Here’s why I’m right.

When you’re the size of Facebook, the fall is a long one, so Facebook won’t disappear in the next year. The network is likely to experience a significant drop within the next five years, though. (We may even be seeing the first signs in Facebook’s recent decline in traffic and lower use among kids.) Why? Because Facebook doesn’t put its customers first, it is highly vulnerable to a new, disruptive technology.

 

 

Denis Failly's insight:

Interesting point of view

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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Beyond Marketing | Scoop.it
Here are two methods you can use to put a numerical value on your social media efforts. Social media marketers everywhere, rejoice!
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Which content works on Facebook [Infographic]

Which content works on Facebook [Infographic] | Beyond Marketing | Scoop.it
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