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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Who Would You Choose to Be Your Customers?

Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer.
Denis Failly's insight:

Personas, always personas...

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How to Handle the Most Insufferably Difficult Clients

How to Handle the Most Insufferably Difficult Clients | Beyond Marketing | Scoop.it

Our mission in this post is to shed some light on a few of the ways we can turn a horrendous situation around so that our precious clientele don’t jump ship, and instead return to us regualrly as happy, appreciated parts of our professional organization.

 

Denis Failly's insight:

The wonderfull world of Clients

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8 Tips to Ensure Great Customer Services

8 Tips to Ensure Great Customer Services | Beyond Marketing | Scoop.it
The best way to boost your sales is to have happy customers. Check out tips to ensure great customer services.
Denis Failly's insight:

Some evidence sometimes forgotten

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Do We Really Understand Value?

My recent posts, “But Your Price Is Too High,” and “Price Is Meaningless Until You Establish Business Value,” have stimulate heated discussions and
Denis Failly's insight:

We can broaden the customer’s perception about value, by educating them and engaging them in discussions about improving the business, solving their problems, and so forth... but finally the arbiter is the customer

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Four Must-Haves for Enlightening Your Customers

Four Must-Haves for Enlightening Your Customers | Beyond Marketing | Scoop.it
What do you need to enlighten your customers about your company? Here are four necessities for gaining their attention and loyalty.
Denis Failly's insight:

how create customer enlightenment ?

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Customer experience Metrics vs. Customer Metrics

Customer experience Metrics vs. Customer Metrics | Beyond Marketing | Scoop.it
Customer Satisfaction, Loyalty, Recommendation, Effort, Spend, Tenure…the list of customer metrics is long and varied. Companies often track more than one and use it as an indicator of how well their customer experience is being delivered. They are reported with the hope of directing action towards constantly bettering the experience. More often than not however, companies struggle to action their customer metric results or find them insensitive to change. In other words, when the customer satisfaction score drops, the “So what now?”
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