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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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The Sales Lion Needs to Come Out of His Den

The Sales Lion Needs to Come Out of His Den | Beyond Marketing | Scoop.it

Last week, speaker, marketer and author of Inbound and Content Marketing Made Easy, Marcus Sheridan, the self-acclaimed “The Sales Lion” wrote a controversial blog post “Why Curated Content on Your Website is an Ineffective Waste of Time”.

Sheridan demonstrates a lack of understanding of what curation really is, and furthermore, he is confused by how it benefits marketers.  Instead, he advocates for solely creating content, and not curating other people’s content.

Here are areas where the Sales Lion is just flat wrong.

Denis Failly's insight:

I agree fully, for inbound marketer that seems obvious

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Content Curation Strategy for Content Marketers: Part 2

Content Curation Strategy for Content Marketers: Part 2 | Beyond Marketing | Scoop.it

In the first of this two part post, we talked about content curation strategies. Content curation is applicable to three interrelated content marketing goals: driving targeted website traffic; generating thought or brand leadership; and nurturing leads.

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Content Curation Tools - The Newsmaster Toolkit by Robin Good - Mind Map

Content Curation Tools - The Newsmaster Toolkit by Robin Good - Mind Map | Beyond Marketing | Scoop.it
Content Curation Tools - The Newsmaster Toolkit by Robin Good - Mind Map...
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