Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have | Beyond Marketing | Scoop.it

Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.” IBM’s Global CEO Study found that 88% of CEOs said “getting closer to customers” was the top priority for their business over the next five years. Amazon has 200 books in their “social media for business” category all using the same cliches – have two-way conversations, engage with your customers, be more human, etc.