Beyond Marketing

The combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to building brand loyalty in the age of the customer.

It's important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors.

Producing content actually requires some work. Producing lots of content requires even more work and, well, let’s not event talk about the work required to consistently product high quality content.

But here’s the semi ironic thing. The problem with content is not that you don’t have enough, it’s that you have too much. In an attempt to feed the content beast many marketers have lost focus on the narrative of who they are, why they do what they do and why their customers are attracted to their brands.

 

 

With an increasing amount of time being spent online in communities and the subsequesnt uptake of community building activities in the B2B world, now is the

Squeeze pages are kind of a big deal for lead gen, they are designed to do one thing and one thing only, capture a name and email address.

Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion.

Last time, we talked about content marketing strategy. Specifically, a 7-step framework that mapped out who you want to reach and what business objectives you want to meet.

That strategy is centered around authority. In this sense, authority means becoming the likeable subject matter expert and thought leader who people listen to, and Google loves.

Based on that, many people still wonder: what kind of content should I create to execute on my strategy? What parameters do I have when sitting down to actually create that content?

From our agile approach to content marketing, you’re creating content that your intended audience responds best to. But even then, you can’t forget what you’re ultimately trying to do – sell your products and services.

Content creation alone is not enough, no matter how much people like it. In other words, you need to create content that works as marketing.

 

 

”There are no new ideas. There are only new ways of making them felt.” – Audre Lorde
At SearchFest on Friday, Ian Lurie debuted a fantastic new tool, the Content Idea Generator.

Several weeks ago I drafted a post articulating the need for the Public Relations industry to re-invent itself. That still needs to happen—and there's a lot of work to do. What I didn't communicate in that post is the fact that it's becoming increasingly meaningless to distinguish yourself as a practitioner of "advertising" or "public relations" because increasingly to the end consumer, user or stakeholder—it's all just becoming content. And as I've stated many times before:

 

 

Learn about the concept of content formats peaking, and how you can get ahead of the curve in your marketing.

Google advocates for great content that caters to user needs. But what exactly is content marketing and does your business need it?

A few weeks ago, I mentioned persona-based lead scoring was the most valuable part of any marketing automation strategy. But this brought up a good question: How do you gather this essential lead intelligence for automation? The answer is simple: create high-quality content.

Over the past 13 years, the average attention span of a human being has dropped from 12 to 8 seconds. A drop of 4 seconds may not sound like a lot, but when the

Antoine Bonicalzi details an easy process that can help you produce content for your online marketing strategy through the use of various multimedia.

Content marketing is well-known for generating a multitude of benefits, including increased traffic, enhanced brand awareness and better search engine rankings.

The increasing popularity of the visual web as evidenced by the growth of sites like Pinterest and Instagram along with the recent updates to the Facebook News

The importance of content marketing in a world inundated with data is becoming increasing apparent. In fact, if you aren't doing it, the money and time spent on what you are producing is frankly a waste.

Why is content marketing experiencing a backlash? Because there’s too much content out there, and too much of it is about content itself, argues Spafax Content Director Arjun Basu.

Are we due for a massive backlash against content marketing?

Somewhere in the debate to define what was hot or not as a worthy "real-time marketing" example during the Oscars, we lost sight of the bigger picture. We're not really talking about the benefits of marketing in a timely fashion...

Companies often know how to handle technical and design elements of their projects but not content. Find out what two questions about content baffle businesses (and why they shouldn't).

One of the most common problems marketers have with content is ideation. This is especially true with companies that have relied on just a few individuals

Everything you do is going to affect your site's search-engine results. So, forget about SEO already! Concentrate on other things, and your results will improve on their own. Here's why.