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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle

5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle | Beyond Marketing | Scoop.it
The Cloud offers some unique opportunities for marketers to reach customers throughout the customer lifecycle.
Denis Failly's insight:

Is your marketing engaged in the Cloud

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Global CRM Buyers Begin to See the Limits of Cloud Hype

"It is early days, and for SaaS to live up to its promise in areas like complex consumer customer support centers, a lot of technology investment is going to have to happen that has not happened yet."

Denis Failly's insight:

It is early days, and for SaaS to live up to its promise in areas like complex consumer customer support centers, a lot of technology investment is going to have to happen that has not happened yet.

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The Ethics of SaaS

The Ethics of SaaS | Beyond Marketing | Scoop.it
There are plenty of obstacles for people in the SaaS business to contend with.
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Infographic: Measure the Promise of the Cloud in Financial Terms | The Cloud Infographic

Infographic: Measure the Promise of the Cloud in Financial Terms | The Cloud Infographic | Beyond Marketing | Scoop.it
When adopting the cloud, you need to measure the TCO to make your investment make sense. Here are 7 areas you need to measure before moving to the cloud.
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Cloud computing : l'approche évolutionniste ou révolutionnaire ?

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Équation économique du cloud: Capex contre Opex

Équation économique du cloud: Capex contre Opex | Beyond Marketing | Scoop.it
Le cloud impacte non seulement l'organisation mais aussi la structure des coûts de fonctionnement des services IT: du Capex à l'Opex.
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Le cloud "à la française" sous le feu des critiques

Le cloud "à la française" sous le feu des critiques | Beyond Marketing | Scoop.it
Certaines PME voient d'un mauvais œil l'alliance entre l'Etat et des géants des télécoms, jugés inadaptés au marché de l'informatique dématérialisée.
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"Risques et menaces du Cloud Computing "

"Risques et menaces du Cloud Computing " | Beyond Marketing | Scoop.it
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Baromère/Cockpit Afdel : le marché du logiciel se dégrade mais le SaaS progresse

Baromère/Cockpit Afdel : le marché du logiciel se dégrade mais le SaaS progresse | Beyond Marketing | Scoop.it
Baromère/Cockpit Afdel : le marché du logiciel se dégrade mais le SaaS progresse - Editeur - L'Afdel vient de publier son baromètre marché de l'édition de...
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Les petites entreprises françaises ne connaissent pas le Cloud computing

Les petites entreprises françaises ne connaissent pas le Cloud computing | Beyond Marketing | Scoop.it
Cloud et Data :
Plus de 80% des TPE françaises ne connaissent pas ce qu'est le Cloud computing. Tel est le constat établit par Orange lors d'un...
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We Live in A SaaS World [Infographic] |

We Live in A SaaS World [Infographic] | | Beyond Marketing | Scoop.it

Businesses of all sizes are embracing SaaS, or Software-as-a-Service, which is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet. With this software delivery model, software and associated data are centrally hosted on the cloud. How does SaaS differ from other cloud models, including the Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) models?

 

 

Denis Failly's insight:

To understand the Saas world

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SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters

SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters | Beyond Marketing | Scoop.it
“If you cannot measure it, you cannot improve it” – Lord Kelvin

This article is a comprehensive and detailed look at the key metric
Denis Failly's insight:

"The goal of the article is to help you answer the following questions:

Is my business financially viable?What is working well, and what needs to be improved?What levers should management focus on to drive the business?Should the CEO hit the accelerator, or the brakes?What is the impact on cash and profit/loss of hitting the accelerator?"
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What we'll see in 2013 in cloud computing

What we'll see in 2013 in cloud computing | Beyond Marketing | Scoop.it
Next year, "the cloud" will finally be ready for enterprise workloads and big companies will finally start moving them there. Data centers will stop being enclosed by walls and those are just two of GigaOM's 5 big cloud predictions.
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Is Your Startup in the Cloud? What About Your Development Team? | Business 2 Community

Is Your Startup in the Cloud? What About Your Development Team? | Business 2 Community | Beyond Marketing | Scoop.it

The advance of cloud computing has significantly simplified the life of modern start-ups by offering all the necessary technical resources without wasting time on maintenance.

This model is indeed effective. But is it possible to create an equally effective business model to offer professional “cloud” development team’s services ?

 

 

 

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[Infographie] L’utilisation des applications SaaS en entreprise

[Infographie] L’utilisation des applications SaaS en entreprise | Beyond Marketing | Scoop.it
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Cloud Computing and Enterprise Software Forecast Update, 2012

Cloud Computing and Enterprise Software Forecast Update, 2012 | Beyond Marketing | Scoop.it
The latest round of cloud computing and enterprise software forecasts reflect the growing influence of analytics, legacy systems integration, mobility and security on IT buyer’s decisions. Bain &am...
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La pénurie de data scientists et la défiance vis à vis du Cloud pénalise le Big Data

La pénurie de data scientists et la défiance vis à vis du Cloud pénalise le Big Data | Beyond Marketing | Scoop.it

"Les spécialistes de l’IT ne cessent de vanter les mérites du Big Data. Beaucoup affirment que l’analyse des données à grande échelle est source de ROI pour leur activité. Pourtant les entreprises peinent à investir dans ce domaine. La pénurie de data scientists et le retard de certaines entreprises en ce qui concerne la migration vers le Cloud pourraient expliquer ceci..."

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"Compétitivité des entreprises et Cloud Computing"

"Compétitivité des entreprises et Cloud Computing" | Beyond Marketing | Scoop.it
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Les différents modèles du Cloud Computing »

Les différents modèles du Cloud Computing » | Beyond Marketing | Scoop.it
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