Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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What Is The Best Call To Action?

What Is The Best Call To Action? | Beyond Marketing | Scoop.it

Good marketers know that your call to action plays a significant role in your response and conversion rates, both online and off. It would be great if you knew what the best call to action is for a given campaign; if you had, essentially, a shortcut to achieving more sales. However, if such a universally-guaranteed call to action existed, it’s fair to say it would be the only call to action you’d ever see on sales letters, brochures, websites and email blasts. That’s obviously not the case, which begs the question: what, exactly, is the best call to action?


Denis Failly's insight:

call to action is the copy and visual elements you use to tell potential customers what to do next – how to take the next step in the purchasing process.

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6 Reasons People Hate Your Dynamic Content

6 Reasons People Hate Your Dynamic Content | Beyond Marketing | Scoop.it

"Dear Marketers,

 

I’m writing to let you know that I know all about this new dynamic content thing you’ve got going on. I know you can change aspects of your website, calls-to-action, and emails based on the interests, characteristics, or past behaviors of your viewers.

Well, good for you. But you know what? Sometimes I think you just don’t get that the way you’re using dynamic content is actually making your marketing worse, not better. So if you're struggling with this dynamic content thing, let me help you out by pointing out 6 reasons lots of people out there might kind of despise the way you're using it."

 

 

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20 Critical Do's and Don'ts for Clickable Calls-to-Action

20 Critical Do's and Don'ts for Clickable Calls-to-Action | Beyond Marketing | Scoop.it
Familiarize yourself with these 20 critical CTA do's and don'ts so you can create marketing calls-to-action that get visitors clicking.
Denis Failly's insight:

Tips about CTA good practices

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