Email Marketing Metrics: Open Rate and CTR DON’T Matter! - Savvy B2B Marketing | Beyond Marketing | Scoop.it

There are numerous email marketing metrics which you will need to look at to run an effective campaign, such as list size, subscribes, unsubscribes, and bounce rate, amongst others.  Of all the email marketing metrics though, novice marketers tend to put too much focus on just two of them: open rate and click through rate.  

 

While these two metrics are important, don’t make the mistake of just looking at them by themselves