Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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The Complete Checklist for Creating Compelling Calls-to-Action

The Complete Checklist for Creating Compelling Calls-to-Action | Beyond Marketing | Scoop.it
Don't miss a crucial step of call-to-action optimization by following this checklist.
Denis Failly's insight:

CTA is catalyst and booster

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The Best Resources to Improve Your Call-To-Action

The Best Resources to Improve Your Call-To-Action | Beyond Marketing | Scoop.it
A simple little button? Your Call-To-Action can have a huge impact on your conversion rate. We’ve gathered the top CTA posts by the best in the business.
Denis Failly's insight:

CTA play the role of a catalyst for your email, landing page, Web site...

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6 Reasons People Hate Your Dynamic Content

6 Reasons People Hate Your Dynamic Content | Beyond Marketing | Scoop.it

"Dear Marketers,

 

I’m writing to let you know that I know all about this new dynamic content thing you’ve got going on. I know you can change aspects of your website, calls-to-action, and emails based on the interests, characteristics, or past behaviors of your viewers.

Well, good for you. But you know what? Sometimes I think you just don’t get that the way you’re using dynamic content is actually making your marketing worse, not better. So if you're struggling with this dynamic content thing, let me help you out by pointing out 6 reasons lots of people out there might kind of despise the way you're using it."

 

 

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20 Critical Do's and Don'ts for Clickable Calls-to-Action

20 Critical Do's and Don'ts for Clickable Calls-to-Action | Beyond Marketing | Scoop.it
Familiarize yourself with these 20 critical CTA do's and don'ts so you can create marketing calls-to-action that get visitors clicking.
Denis Failly's insight:

Tips about CTA good practices

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Using Design Principles to Increase Conversions

Using Design Principles to Increase Conversions | Beyond Marketing | Scoop.it
A how-to showing how fundamental conversion centered design principles can be used to increase conversions on your landing pages.
Denis Failly's insight:

the Art to buid Landing pages

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