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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Why the Digital CMO Is Already Obsolete

Why the Digital CMO Is Already Obsolete | Beyond Marketing | Scoop.it
Learn why CMOs would be wise to adopt the inbound philosophy.
Denis Failly's insight:

The digital CMO needs to evolve into an inbound CMO.

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Nicolas Desachy's curator insight, February 12, 2014 2:43 AM

From Digital CMO to Inbound CMO...

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With big technology budget comes big CMO responsibility

With big technology budget comes big CMO responsibility | Beyond Marketing | Scoop.it

“It’s no longer a question of whether technology plays a role in marketing; it’s about what role the CMO needs to play in selecting the best solution to drive marketing and overall business success.”

So begins the latest Forrester report, The CMO’s Role In Technology Purchasing ($499), by Sheryl Pattek. She summarized the report in a terrific blog post, Savvy CMOs Must Steer Their Marketing Technology Decisions In The Right Direction (free).

So what role should CMOs play in technology leadership?

Denis Failly's insight:

Where are you on the matrix ?

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Why Marketing will Never be Replaced but What Every CMO Must Change

Why Marketing will Never be Replaced but What Every CMO Must Change | Beyond Marketing | Scoop.it

As businesses become more social, there have been a lot of articles about marketing. Some have spoken about the need for marketing and IT to get together, if not even merge in some way (See the Forbes article last month). Others have proclaimed the end of the CMO’s position altogether, including the infamous piece by IMD’s President Dominique Turpin last year “The CMO is Dead ..… Welcome to the CCO”.

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The Top 20 Most Social CMOs in the Fortune 100

The Top 20 Most Social CMOs in the Fortune 100 | Beyond Marketing | Scoop.it

This fall, Mark Fidelman, our Conference Director of BusinessNext Social, set out to find the most socially active group of CMOs in the Fortune 100. Surprisingly, the group is overall not on the early adopter end of the social media spectrum. Only one in five CMOs or top-level marketing / communications executives from the Fortune 100 list have an active public presence on social networks. In our experience, having a large digital network is a significant advantage for anyone in positions where communication and influence are key ingredients to success.

 

 

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