Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Buyersphere Report 2013 | Research on B2B Buyer Behaviour

Buyersphere Report 2013 | Research on B2B Buyer Behaviour | Beyond Marketing | Scoop.it
The most enlightening annual research project in the B2B space. A unique and fascinating journey into the minds of B2B buyers. Download the full Report now!
Denis Failly's insight:

...direct questions of 500 seasoned B2B buyers in the UK, France and Germany...

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Emotional Marketing: What Makes Buyers Buy

Emotional Marketing: What Makes Buyers Buy | Beyond Marketing | Scoop.it
The Role of Emotions in Marketing What’s more logical: Option 1: Clearly stating the facts about your product/service offering and touting the benefits
Denis Failly's insight:

Factors of purchase : Reason vs Emotion, an old debate.

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Why People Buy And Don't Buy

Why People Buy And Don't Buy | Beyond Marketing | Scoop.it

Why people buy is not the same as why people don’t buy. For brand marketers, it’s a difference that matters more than ever.

Denis Failly's insight:

If you would focus on Why consumers don't buy rather only why they buy; it's little like in the surveys where we focus more on consumer satisfaction than dissatisfaction (where the problems are...)

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B2B Buyer Persona: Understanding How to Think About B2B Buyers?

B2B Buyer Persona: Understanding How to Think About B2B Buyers? | Beyond Marketing | Scoop.it
This post explains the differences between B2B and B2C buyers and walks you through a model for identifying B2B buyer personas within your target segment.
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The Secrets of Social Media: Using Behavior to Reveal Purchasing Patterns

The Secrets of Social Media: Using Behavior to Reveal Purchasing Patterns | Beyond Marketing | Scoop.it
Our buyers are changing and they are changing the buying patterns that we traditionally encountered. The fact that all buyers will display certain specific
Denis Failly's insight:

buying patterns, and how to adapt your messages in order to achieve maximum effectiveness.

 
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Why Buyer Personas Aren’t Actually a Silver Bullet | Business 2 Community

Why Buyer Personas Aren’t Actually a Silver Bullet | Business 2 Community | Beyond Marketing | Scoop.it
Micropersonification definitely isn’t a real word, but it’s also a pretty terrible marketing tactic. The problem with inbound marketing is that it’s
Denis Failly's insight:

buyer persona profiles are the single most-effective way to understand who your prospects are. A great buyer persona profile will delve deeply into the psychographic characteristics that attract a customer to your company in the first place.

 
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How we buy technology

Organisations like to pretend that they're objective. It's not that simple.
Denis Failly's insight:

this process (Purchasing) ignores the way people make decisions. By hiding the “irrationality” behind a veneer of objectivity, we actually make it harder to support people to make good decisions.

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B2B Marketing: Combining Online & Offline Buyer Behavior

B2B Marketing: Combining Online & Offline Buyer Behavior | Beyond Marketing | Scoop.it
In order to motivate B2B buyer behavior, you have to understand your B2B buyer.
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