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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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In Big Data Endeavors, Don’t Neglect Softer Business Skills



With technical skills such as Java, C++, Python and more in high demand for “Big Data” analytics, it seems like softer business skills such as speaking, writing, planning, leadership, negotiation etc. are falling by the wayside. But the ability to communicate, relate and navigate throughout an organization—so called “softer skills”—are especially needed to propagate analysis and communicate the impact of data-driven decision-making.

In 2012, cloud computing blogger David Linthicum penned a short piece explaining “3 Winners and 3 Losers in the Move to Big Data”.  In the post Linthicum identified one “loser” as data warehouse and BI specialists, presumably because these folks were accustomed to using languages like old-school SQL and supporting “legacy BI” systems.

Denis Failly's insight:

A necessary skills upgrade

Losers and Winners in Big Data, a new role is appearing: Data Scientist

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Getting Beyond “Big Data”: Customer-Intelligence Activated

Getting Beyond “Big Data”: Customer-Intelligence Activated | Beyond Marketing | Scoop.it

By now you’re likely tired of the term “Big Data”. We’re tired of it too, but not for the same reasons you are.

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Is Surveying Obsolete?

Is Surveying Obsolete? | Beyond Marketing | Scoop.it

Harvard and Wharton seem to think so, as do a growing number of leading consumer brands.

Harvard Business Review recently published a ‘Management Tip’ entitled ‘Don’t Listen to Customers – Observe Them.’ In the ‘Tip’ they state:

“There’s a fundamental problem with asking people what will persuade them to change: Most of the time they won’t know the answer. It’s not that they won’t give one. They’ll give you plenty. But those answers are likely wrong.”

 

 

Denis Failly's insight:

And if Big Data fulfill its promises, you won't need some samples, you know the real behaviors, for each people what they really do (behaviour)

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