One of the challenges I’ve had a number of conversations about recently has been the ability of B2B content to attract the right audience. Much of the content created by B2B companies gets a limited amount of pageviews, social shares or direct passalong.
There can be many reasons for this, but for the purpose of this post, we’ll assume that your content meets the standards for “amazing.” We’re going to talk about distribution.
One of the things I’ve often ranted about is the lack of content strategy. An important part of content strategy is distribution. So hopefully, this post will help start a trend for more B2B marketers to turn to strategy before they publish.