The B2B Marketing Autoresponder Assembly Line [Infographic] | Beyond Marketing | Scoop.it

Autoresponders are an integral part of every online marketing program. Their goal is to increase engagement and automate lead processing and qualification to help companies scale and optimize their lead generation and lead nurturing campaigns. But do companies really follow best practices for autoresponders?

This infographic looked at some of the tech / business services industry’s biggest brands (Inc. 500 companies, to be exact) to see how they’re using autoresponders in their marketing automation campaigns. The stats are pretty surprising, especially the fact that nearly 25% of websites don’t offer any type of online form to fill out.

Are your autoresponders up to code? Follow the assembly line to find out!