Beyond Marketing

If you have a website, you need to make sure that you market it well. However, to do that, you need to know exactly what your customers are looking for. There are a variety of ways to do this, but the two most debated options are A/B testing and multivariate testing. What are the differences? Which is better for your site?

Read through the most common myths about A/B testing, and learn why they're sooo not true.

Everyone knows we should be testing landing pages, calls to action, email subject lines, forms, offers, and so forth. But why don't more marketers do testing?

Marketers approach negative lifts with a stigma of failure instead of using the experience as a valuable learning tools to gain customer insights.

This post is all about finding out what to test, once you’ve identified which pages need work, using 4 techniques to make your choices better informed

I was just reading on Seth Godin’s blog this short post on ‘Degrees of freedom‘. The line that caught me was this idea that marketing has more freedom

Value proposition is at the heart of all your marketing efforts. Understanding the core motivations that appeal to your customers can increase the performance of your email marketing campaigns significantly.

Take a deeper understanding of what goes into conducting a valuable A/B test providing you with both insights and lifts. In this case a 31.54% lift