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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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A/B Testing: Example of a good hypothesis

Centering your testing on a hypothesis that is rooted in solving problems can be a huge benefit to your testing and optimization efforts.
Denis Failly's insight:

Learn to formulate some hypotesis within A/B testing

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4 A/B Testing Mistakes That Can Kill Your Business – And How to Avoid Them

4 A/B Testing Mistakes That Can Kill Your Business – And How to Avoid Them | Beyond Marketing | Scoop.it
The following testing and optimization missteps are four serious and, sadly, common testing pitfalls I see businesses make every day.
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Mistakes AND Solutions

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Marketers Need More Options Than ‘A’ and ‘B’

Marketers Need More Options Than ‘A’ and ‘B’ | Beyond Marketing | Scoop.it
I was just reading on Seth Godin’s blog this short post on ‘Degrees of freedom‘. The line that caught me was this idea that marketing has more freedom
Denis Failly's insight:

Beyond ours binary habits,

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Marketing Strategy: 4 steps to developing an effective and strategic test

Marketing Strategy: 4 steps to developing an effective and strategic test | Beyond Marketing | Scoop.it

Let’s talk about the thought process you should follow to craft a strategy-centered test.

 

 

Denis Failly's insight:

4 clear steps to drive a test :

- Objective

- The Why"

- The "How"

- The "What"

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steps to discovering your value proposition using an email campaign |

steps to discovering your value proposition using an email campaign | | Beyond Marketing | Scoop.it
Value proposition is at the heart of all your marketing efforts. Understanding the core motivations that appeal to your customers can increase the performance of your email marketing campaigns significantly.
Denis Failly's insight:

Once again, test and re-test the various elements of your Email

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A Simple A/B Test that Generated a 31.54% Lift in Sign-ups

Take a deeper understanding of what goes into conducting a valuable A/B test providing you with both insights and lifts. In this case a 31.54% lift
Denis Failly's insight:

A simple case study about A/B test and around 3 very important concepts

Confidence LevelConversion rangeSample size
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A Stronger Approach to Inbound Marketing A/B Testing

A Stronger Approach to Inbound Marketing A/B Testing | Beyond Marketing | Scoop.it

Performing A/B testing of the primary communication elements of Inbound Marketing– your website, content, emails and landing pages – is a great way to identify effective (and less effective) ways to communicate your message and convert traffic into leads. The feedback is directly from users, and based on reactions to different designs, copy, offers, calls-to-action, user experiences, etc.

But too often, the results of A/B testing are used to identify how to a product or service should be marketed. A/B testing, however, should follow – not determine – a well-reasoned content strategy and simply used to pinpoint which way of communicating the same message is most effective.

Denis Failly's insight:

A How To :


- When am I ready for A/B testing?
- A/B testing execution
- What kinds of things can you change?
- Sample Approach To A/B Testing

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A/B Testing vs. Multivariate Testing: Which is Best For You?

A/B Testing vs. Multivariate Testing: Which is Best For You? | Beyond Marketing | Scoop.it

If you have a website, you need to make sure that you market it well. However, to do that, you need to know exactly what your customers are looking for. There are a variety of ways to do this, but the two most debated options are A/B testing and multivariate testing. What are the differences? Which is better for your site?

Denis Failly's insight:

How to make the choice between the 2 kind of test : advantages and differences

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11 Common A/B Testing Myths BUSTED

11 Common A/B Testing Myths BUSTED | Beyond Marketing | Scoop.it
Read through the most common myths about A/B testing, and learn why they're sooo not true.
Denis Failly's insight:

Thus Test and Re-test

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Why Aren’t Most Marketers Running Tests? (It’s Not That Hard)

Why Aren’t Most Marketers Running Tests? (It’s Not That Hard) | Beyond Marketing | Scoop.it
Everyone knows we should be testing landing pages, calls to action, email subject lines, forms, offers, and so forth. But why don't more marketers do testing?
Denis Failly's insight:

'...if you are skeptical about the marketing advice you find on the internet, one bit of advice, if heeded, can dispel (or at least mitigate) that skepticism: Test."

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Email Marketing: 3 questions every marketer should ask about negative lifts

Email Marketing: 3 questions every marketer should ask about negative lifts | Beyond Marketing | Scoop.it
Marketers approach negative lifts with a stigma of failure instead of using the experience as a valuable learning tools to gain customer insights.
Denis Failly's insight:

"The challenge... is a charge for marketers to begin thinking much deeper about marketing."

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Your Landing Page Needs You! 4 Techniques to Develop a Real Test Hypothesis

Your Landing Page Needs You! 4 Techniques to Develop a Real Test Hypothesis | Beyond Marketing | Scoop.it
This post is all about finding out what to test, once you’ve identified which pages need work, using 4 techniques to make your choices better informed
Denis Failly's insight:

Ask yourself the right questions to develop A/B test

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