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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Faites la peau à 20 mythes des médias sociaux - Le Blog Kinoa

Faites la peau à 20 mythes des médias sociaux - Le Blog Kinoa | Beyond Marketing | Scoop.it
Les médias sociaux sont maintenant assez matures pour avoir leurs propres mythes. On a relevé les plus gros et on vous démontre pourquoi ils sont faux !
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Value Proposition Testing: 64% of marketers say landing pages are most effective | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Value Proposition Testing: 64% of marketers say landing pages are most effective | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | Beyond Marketing | Scoop.it
Landing pages are the most used proving grounds for marketers when it comes to testing value proposition. Read further to learn a three stage approach to value proposition that you can you to aid your testing efforts.
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The Role of Content in the B2B IT Buying Process - Marketing Interactions

The Role of Content in the B2B IT Buying Process - Marketing Interactions | Beyond Marketing | Scoop.it
The 2012 Customer Engagement Study, conducted by IDG Enterprise and released at the end of September, focused on learning more about the role content plays in an IT Decision Maker's buying process.
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48 Social Media KPIs (Key Performance Indicators)

48 Social Media KPIs (Key Performance Indicators) | Beyond Marketing | Scoop.it
There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities.
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Conversation Agent: What is the Business Model for Transformation?

Conversation Agent: What is the Business Model for Transformation? | Beyond Marketing | Scoop.it
A follow up to last night's post on the Map of the Decade. Because when there are people involved, we're not just talking big data and business models.
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The Crazy Busy Marketer’s Guide to Content Creation in the Real World Copy -

The Crazy Busy Marketer’s Guide to Content Creation in the Real World Copy - | Beyond Marketing | Scoop.it
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6 Ways to Create Buzzworthy Content

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Gregory Ciotti – Enjoy! Everybody is all abuzz about creating buzz these days.
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The Reality of The Impatient Customer

The Reality of The Impatient Customer | Beyond Marketing | Scoop.it
Velaro’s recent survey found that 60% of Americans think one minute on hold is enough, a tell-tale sign consumer impatience is the order of the day for customer service and marketing.
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5 Ways to Create a Likeable Content Marketing Strategy

5 Ways to Create a Likeable Content Marketing Strategy | Beyond Marketing | Scoop.it
Content marketing is like making friends - you have to be likeable for people to want to consume your content. Learn 5 ways to create a likeable content marketing strategy from Jason Brewer.
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Les réseaux sociaux en retard en France ?

Les réseaux sociaux en retard en France ? | Beyond Marketing | Scoop.it
10% des sociétés présentes sur le web sont actives.
36% des utilisateurs sont fan d'une marque, 18% de plus de 5 marques.
Si le blog est le media le plus efficace du classement, il reste le 6ème en utilisation.
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Infographie: L'industrie des médias sociaux | Guide Social Media

Infographie: L'industrie des médias sociaux | Guide Social Media | Beyond Marketing | Scoop.it
Malgré les technologies qui sont à notre disposition, les entreprises ont encore du mal à s'investir pleinement dans les médias sociaux, à avoir un retour sur investissement et à créer de l'interaction avec l'internaute.
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Metrics to Evaluate Your Success in YouTube Beyond Video Views

Metrics to Evaluate Your Success in YouTube Beyond Video Views | Beyond Marketing | Scoop.it
There are a couple of ways that you can gauge how effective and successful your online video content really is.
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2012 Customer Engagement Study

The 2012 IDG Enterprise Customer Engagement survey was completed with the goal of gaining a better understanding of the role content consumption plays in the purchase process for major technology products and services.
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How To Build Your Inbound Marketing GamePlan

How To Build Your Inbound Marketing GamePlan | Beyond Marketing | Scoop.it
Grow faster by outthinking, not outspending, the competition, and by shifting resources to more effective inbound marketing strategies. Free eBook.
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How to Build a Social Media Bomb

How to Build a Social Media Bomb | Beyond Marketing | Scoop.it
Creating remarkable content is hard work and takes a lot of time. This means that every time you create something worthwhile you should make sure that the word travels far and wide.
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Web Ink Now: Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing

I recently had several lengthy discussions with my friend Greg Alexander, CEO of Sales Benchmark Index to learn how he made the switch from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter,...
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Drew's Marketing Minutes

Drew's Marketing Minutes | Beyond Marketing | Scoop.it
Great marketing, branding & social media resource for business owners and marketing professionals. Wall Street Journal calls it a must read.
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The Marketing Hourglass - Download Your Free eBook

The Marketing Hourglass - Download Your Free eBook | Beyond Marketing | Scoop.it
How to Build a Remarkable Business by Focusing On the Total Customer Experience - 7 mini case studies guide the way to using The Marketing Hourglass process to turn your focus squarely on the customer...

 

1. Know – Your ads, article, and referred leads
2. Like – Your web site, reception, and email newsletter
3. Trust – Your marketing kit, white papers, and sales presentations
4. Try – Webinars, evaluations, and nurturing activities
5. Buy – Fulfillment, new customer kit, delivery, and financial arrangements
6. Repeat – Post customer survey, cross sell presentations, and quarterly events
7. Refer – Results reviews, partner introductions, peer 2 peer webinars, and community bu

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The One Social Media Metric You Need [Data]

The One Social Media Metric You Need [Data] | Beyond Marketing | Scoop.it
As social media marketing matures, measuring its effectiveness is a high priority for marketers.
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Making Sense of Social-Media Timing

Making Sense of Social-Media Timing | Beyond Marketing | Scoop.it
Just a cursory glance at a handful of the latest social-media timing studies will have your mind spinning. How can a community manager make sense of it all?
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The Erosion of Privacy and the Rise of Publicness…and why it’s a good thing - Brian Solis

The Erosion of Privacy and the Rise of Publicness…and why it’s a good thing - Brian Solis | Beyond Marketing | Scoop.it
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How to Create Content That Actually Resonates With Your Readers

How to Create Content That Actually Resonates With Your Readers | Beyond Marketing | Scoop.it
Learn how to make stale marketing content resonate more strongly with your readers.
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Les 10 tendances IT pour 2013

Les 10 tendances IT pour 2013 | Beyond Marketing | Scoop.it
Quelles seront les 10 tendances IT les plus stratégiques pour les entreprises au cours de l’année prochaine? Le cabinet d’analystes Gartner les a énumérées lors du Gartner Symposium/IT Expo 2012 à Orlando.
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