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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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A lead is no longer just a lead

A lead is no longer just a lead | Beyond Marketing | Scoop.it
Complex, multistage buying funnels are shaping our concepts of paid, earned and owned media – and killing the concept formerly known as lead gen.
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Key Considerations for the Analytic Enterprise 1/2

Key Considerations for the Analytic Enterprise 1/2 | Beyond Marketing | Scoop.it
The role of analytics in an organization is changing and the considerations for deploying big data analytics are evolving.
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When and what should you share on social media?

When and what should you share on social media? | Beyond Marketing | Scoop.it
Learn how social media and social sharing success is influenced by what you say, how you say it and when you say it.
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Why Listening is Hard and How to Think Critically

Why Listening is Hard and How to Think Critically | Beyond Marketing | Scoop.it
The thought process that guides my work starts with why -- the reasons and or questions that underlie a problem (yes, problem and not opportunity just yet) -- and how to go about breaking it down into parts we can address.
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The Three Circles of Content Marketing Influence

The Three Circles of Content Marketing Influence | Beyond Marketing | Scoop.it
Industry-leading content marketing efforts engage more than just your brand fans and followers.
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Baromètre du CtoC 2012 - PriceMinister - La Poste : près d’1 mobina...

- 72% des internautes s’adonnent aujourd’hui à l’achat/vente entre particuliers et 99% des internautes croient au développement de cette pratique - Il n...
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[Infographie] Social media : les 3 mythes autour du ROI - Frenchweb.fr

[Infographie] Social media : les 3 mythes autour du ROI - Frenchweb.fr | Beyond Marketing | Scoop.it
[Infographie] Social media : les 3 mythes autour du ROIFrenchweb.frLa mesure du ROI des médias sociaux fait de plus en plus partie des préoccupations des entreprises.
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How to Create Your Social Media Strategy?

How to Create Your Social Media Strategy? | Beyond Marketing | Scoop.it
Get your strategy in place before you start. I will give you easy to follow steps that help you give your social media strategy a solid foundation. Strategy is the why and what part of your social media activity.
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Cloud Computing, applications mobiles et réseaux sociaux

Cloud Computing, applications mobiles et réseaux sociaux | Beyond Marketing | Scoop.it
Le Cloud Computing, les applications mobiles et les réseaux sociaux seront les trois innovations les plus structurantes dans les années à venir pour les entreprises.
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Why You (Yes, You) Need to Create More Landing Pages

Why You (Yes, You) Need to Create More Landing Pages | Beyond Marketing | Scoop.it
The data-backed reasons why every marketer needs to create more landing pages on their websites.
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The Big Shift – a business manifesto

The Big Shift – a business manifesto | Beyond Marketing | Scoop.it
Below is a business manifesto of the big shift we are all living through. In fact, it’s a business manifesto of what is already happening combined with the inevitable. This eclectic aggregati...
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[Infographie] 21 regles socialmedia pour etre au top

[Infographie] 21 regles socialmedia pour etre au top | Beyond Marketing | Scoop.it
Décryptons le social media marketing et partage ... Voici une infographie sur 21 regles socialmedia pour etre au top. La 21 est primordiale et dépasse le cadre des médias sociaux. This entry was posted in Infographie and ...

Via Cyril Bladier
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Burson-Marsteller Global Social Media Check-Up 2012

The Burson-Marsteller Global Social Media Check-Up 2012 examined the Fortune Global 100’s use of popular social networking platforms including: Twitter, Faceb...
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The Big Data Platform Manifesto 2/2

The Big Data Platform Manifesto 2/2 | Beyond Marketing | Scoop.it
A big data platform has to support all the data and must be able to run all the computations that are needed to drive an organization's analytic needs. It must enable analysts and modelers to ask the most complex questions on enterprise data.
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What is dark social & should it affect content strategy?

What is dark social & should it affect content strategy? | Beyond Marketing | Scoop.it
Recent articles say that private social channels like email and IM may represent the vast majority of your social traffic, trumping the influence of Facebook and Twitter combined.
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INFOGRAPHIC-How-To-Make-The-Case-For-Content-Marketing.jpg (560x1219 pixels)

INFOGRAPHIC-How-To-Make-The-Case-For-Content-Marketing.jpg (560x1219 pixels) | Beyond Marketing | Scoop.it
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Tendances du Marketing B2B pour 2013 | Clement Brisard

Tendances du Marketing B2B pour 2013 | Clement Brisard | Beyond Marketing | Scoop.it
Le marketing B2B pour 2013 : les grandes tendances pour l'année prochaine : des budgets en hausse, et plus de partage sur les réseaux sociaux.

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20 livres de Marketing Digital incontournables !

20 livres de Marketing Digital incontournables ! | Beyond Marketing | Scoop.it
Sélection de 20 livres de e-marketing, marketing digital, marketing numérique...
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21 Social Media Marketing Trends for 2012

21 Social Media Marketing Trends for 2012 | Beyond Marketing | Scoop.it
We have collected trends in social media, marketing, business, gaming and mobile and combined all of them into this post. Trends collected by Priit Kallas, Mart Prööm and Raul Kaevand.
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Measuring Marketing Effectiveness | Metrics to Track

Measuring Marketing Effectiveness | Metrics to Track | Beyond Marketing | Scoop.it
For content marketers, metrics provide deep insights into how our content is performing. Track these 6 key metrics for measuring marketing effectiveness.
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