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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Content Curation Tools - The Newsmaster Toolkit by Robin Good - Mind Map

Content Curation Tools - The Newsmaster Toolkit by Robin Good - Mind Map | Beyond Marketing | Scoop.it
Content Curation Tools - The Newsmaster Toolkit by Robin Good - Mind Map...
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The Best Motivation for Innovation is ‘Being in Flow’ | Innovation Management

The Best Motivation for Innovation is ‘Being in Flow’ | Innovation Management | Beyond Marketing | Scoop.it
An important topic in Innovation Management is that of motivation. What kind of incentives can an organization provide to stimulate innovation?
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Five Leadership Competencies for Disruptive Innovation

Five Leadership Competencies for Disruptive Innovation | Beyond Marketing | Scoop.it

What are the leadership competencies for disruptive innovation ?

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Content Curation Strategy for Content Marketers: Part 2

Content Curation Strategy for Content Marketers: Part 2 | Beyond Marketing | Scoop.it

In the first of this two part post, we talked about content curation strategies. Content curation is applicable to three interrelated content marketing goals: driving targeted website traffic; generating thought or brand leadership; and nurturing leads.

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Social Media Follows | Content Marketing Leads

Social Media Follows | Content Marketing Leads | Beyond Marketing | Scoop.it
Digital marketing, particularly social media, has led to an obsession with numbers. Find out how to turn social media follows into content marketing leads.
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Trafics d’audience

Trafics d’audience | Beyond Marketing | Scoop.it
Le nouveau dispositif de Médiamétrie pour évaluer les sites de presse met en évidence les filouteries de certains d'entre eux pour gonfler artificiellement leur audience. Donc pour attirer à eux des budgets publicitaires.
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Comment créer un contexte social favorable à l'intelligence collective

Analyse des processus d'intelligence collective et d'innovation au sein d'un groupe social...
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Set SMART objectives for your SEO from @VerticalLeap

Set SMART objectives for your SEO from @VerticalLeap | Beyond Marketing | Scoop.it
Many businesses and organisations that I have worked with over the years place far too much important on where their website ranks for a particular keyword.
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Le logiciel dévore le monde… depuis les États-Unis

Le logiciel dévore le monde… depuis les États-Unis | Beyond Marketing | Scoop.it
Marc Andreessen, concepteur du premier navigateur graphique, Mosaic, et désormais l'un des plus influents venture capitalists du marché, a pour habitude de déclarer que le logiciel...
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A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC]

A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC] | Beyond Marketing | Scoop.it
An infographic from The Whole Brain Group explaining simply what inbound marketing is and how it works.
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Social is the Plural of Personal

Social is the Plural of Personal | Beyond Marketing | Scoop.it
In my previous post on the subject, I said: “Social” is not a layer. “Social” is not a feature. “Social” isn’t a product. Social is about bringing being human back into business. About how we conduct business.
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The 'best' ideas are rarely the most creative

The 'best' ideas are rarely the most creative | Beyond Marketing | Scoop.it

Frequently, brainstorms, idea campaigns and similar idea extravaganzas end with a vague notion of choosing the best idea. The problem here is that a truly creative idea, the kind of idea that has the potential to become a breakthrough innovation is seldom the best solution to the problem or the best path to achieving a goal - for the very simple reason that highly creative ideas are original. They cannot directly be compared to existing notions.

 

 

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Innovation is Everyone's Job

Innovation is Everyone's Job | Beyond Marketing | Scoop.it
Great organizations don't depend on a small number of exclusive people to come up with innovations. Instead they create a culture in which every employee is encouraged and empowered to innovate — whether it's in processes, products, or services.
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ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1

ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1 | Beyond Marketing | Scoop.it

The Return on Investment (ROI) for content marketing is measured with Key Performance Indicators (KPI) such brand awareness, website traffic, lead generation and financial performance. In part 1 of this 2 part analysis we will focus on generating targeted website traffic growth and lead generation – top of the funnel (TOFU). In part 2 we will analyze lead generation in more detail, examine turning leads into prospects and ultimately the revenue pipeline. The purpose of this ROI analysis is to show how a curation and content marketing strategy can grow your organic web site traffic (organic = non-paid or sponsored traffic only).

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NPS (Net Promoter Score) : mesurez la satisfaction de vos clients

NPS (Net Promoter Score) : mesurez la satisfaction de vos clients | Beyond Marketing | Scoop.it
Le NPS vise à mesurer la satisfaction client à l’aide d’une question unique : Recommanderiez-vous ce service à vos amis ou à vos collègues ?
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This is my Job

This is my Job | Beyond Marketing | Scoop.it
A quelques nuances près voilà comment je vois mon job et l'étendue des compétences et ressources qu'il mobilise. Riche et passionnant ! Cliquez...
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Are You Asking Too Much of Your Website Visitors?

Are You Asking Too Much of Your Website Visitors? | Beyond Marketing | Scoop.it
Audience engagement is the name of the game.
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The Best Practice Paradox

The Best Practice Paradox | Beyond Marketing | Scoop.it
Social media best practices can serve to guide the development of strategy and tactics but organizations must understand the risks of using them as cookie-cutter solutions.
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