Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Beyond Standard Landing Pages

Beyond Standard Landing Pages | Beyond Marketing | Scoop.it

Most of us are familiar with the required elements of a good landing page. LeadFormix has documented the essentials in a whitepaper, and there are lots of studies, opinions and examples on the Internet that offer best practices and pitfalls to avoid.

 

 

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Le cloud "à la française" sous le feu des critiques

Le cloud "à la française" sous le feu des critiques | Beyond Marketing | Scoop.it
Certaines PME voient d'un mauvais œil l'alliance entre l'Etat et des géants des télécoms, jugés inadaptés au marché de l'informatique dématérialisée.
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Le Big Data : un cadeau empoisonné pour les data miners ?

Le Big Data : un cadeau empoisonné pour les data miners ? | Beyond Marketing | Scoop.it
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7 raisons d'intégrer les réseaux sociaux à la stratégie digitale en support de cycles de ventes complexes

7 raisons d'intégrer les réseaux sociaux à la stratégie digitale en support de cycles de ventes complexes | Beyond Marketing | Scoop.it

"Les réseaux sociaux suscitent encore aujourd’hui de nombreuses questions au sein des directions marketing et des directions générales des PME/PMI, en particulier celles des secteurs B2B et B2C dont les cycles de ventes sont dits « complexes »(1). Les dirigeants de ces entreprises se demandent quelle peut être leur efficacité dans leur secteur...."

 

 

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The Future of Social Media: 12 Provocations

What will the future of social media look like? Our world is increasingly digital, and our lives become more connected each day.
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14 different use cases for social intelligence

14 different use cases for social intelligence | Beyond Marketing | Scoop.it
A recent global study of C-suite executives revealed that 86 percent of managers believe social business will be important to their overall business over the next three years for “managing customer relationships” and “innovating for competitive...
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Seeing Between the Lines of the Search and the Click

Seeing Between the Lines of the Search and the Click | Beyond Marketing | Scoop.it

Online Search / Shutterstock Search marketing is an intense and competitive battlefield, and for those of us in the trenches it can feel like being dropped in an unknown location without a map or GPS to guide us.

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13 Marketing Trends For 2013 | Business 2 Community

13 Marketing Trends For 2013 | Business 2 Community | Beyond Marketing | Scoop.it
It’s already that time of year when strategic planning and budgeting are in their final stages for 2013.
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The People Behind Marketing Automation | Lead Views - a B2B Lead Generation Blog

The People Behind Marketing Automation | Lead Views - a B2B Lead Generation Blog | Beyond Marketing | Scoop.it

"Our laser-like focus on processes, measurements and refinements sometimes distracts us from the single biggest factor behind our success: our people. The technology advancements are useless if smart employees aren’t running the show. We’re not suggesting that marketing leaders ignore human considerations more than other professionals or have dubious intentions; but we do think that the frenzy and intensity of our profession sometimes precludes enough mindshare for our people..."

 

 

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Benchmarkez vos KPI, une infographie de So'xpert

Benchmarkez vos KPI, une infographie de So'xpert | Beyond Marketing | Scoop.it

- KPI Consommateur

- KPI Client

- KPI Lead Generation

- KPI Multicanal

- KPI Email

- KPI Social

- KPI Web

- ROI Marketing

- KPI Budget

- KPI Analytics

 

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Stratégie du 1% : entrer dans la compétition virtuelle ou chercher les 99% ?

Stratégie du 1% : entrer dans la compétition virtuelle ou chercher les 99% ? | Beyond Marketing | Scoop.it

"Les innovations et entreprises ciblent toujours les mêmes utilisateurs, d’une manière différente, mais sans jamais sortir de la tranchée creusée il y a quelques années lors de la médiatisation des blogs au début des années 2000..."

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La pénurie de data scientists et la défiance vis à vis du Cloud pénalise le Big Data

La pénurie de data scientists et la défiance vis à vis du Cloud pénalise le Big Data | Beyond Marketing | Scoop.it

"Les spécialistes de l’IT ne cessent de vanter les mérites du Big Data. Beaucoup affirment que l’analyse des données à grande échelle est source de ROI pour leur activité. Pourtant les entreprises peinent à investir dans ce domaine. La pénurie de data scientists et le retard de certaines entreprises en ce qui concerne la migration vers le Cloud pourraient expliquer ceci..."

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The new challenges of management at the digital time

The new challenges of management at the digital time | Beyond Marketing | Scoop.it

Oracles management announced for the last ten years the death of traditional organizations: welcome to the digital economy, the network organization and the dematerialized management.

 

 

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Les consommateurs veulent plus que des bons produits [Etude]

Les consommateurs veulent plus que des bons produits [Etude] | Beyond Marketing | Scoop.it
Si les consommateurs veulent toujours des bons produits, ils attendent aussi que l'entreprise écoute leur besoin, traite bien ses employés, soit éthique, etc.
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From collaboration to mass collaboration…

From collaboration to mass collaboration… | Beyond Marketing | Scoop.it
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The State of Influencers Theory [Infographic]

The State of Influencers Theory [Infographic] | Beyond Marketing | Scoop.it

"Contrary to popular belief, you can’t just wake up one day and decide to create an Internet meme. Something doesn’t go viral until it has been thoroughly embraced and shared by the masses. And how does it get to that point? People who have unique insight and respect from their peers influence other people. And, therefore, play an important role in helping the content, meme, or idea along. The word that we use to describe these kinds of people is “influencer” (I also have friends and strategists who prefer “tastemaker” — but only the hip ones. Influencer is pretty industry standard)...."

 

 

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Conversation Agent: Seeking the Evidence or the Post Decision Journey

Conversation Agent: Seeking the Evidence or the Post Decision Journey | Beyond Marketing | Scoop.it
"[...] the other fundamental to remember is that behaviour shapes attitudes not the other way round. We will almost always modify our attitudes to be consistent with our behaviours. We post-rationalise our decisions afterwards.
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Social Business Enlightenment - Forbes

Social Business Enlightenment - Forbes | Beyond Marketing | Scoop.it
Now that we're all on Facebook and Twitter at home, the cry is going out for business to get more social. Everyone from McKinsey & Company to IBM is hailing the coming social business revolution.
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The Future of Social Media: 50+ Experts Share Their 2013 Predictions

The Future of Social Media: 50+ Experts Share Their 2013 Predictions | Beyond Marketing | Scoop.it

The Future of Social Media: How Will It Impact Marketing, Sales and Customer Service?

 

 

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[Infographie] Comment créer une vidéo virale ? |

[Infographie] Comment créer une vidéo virale ? | | Beyond Marketing | Scoop.it

Vous êtes vous déjà demandé comment faire une vidéo virale ? Voici quelques conseils simples de l’agence Egomonk

 

 

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Content Strategy : eBooks Generate Leads

Content Strategy : eBooks Generate Leads | Beyond Marketing | Scoop.it
Every company is looking for ways to pump new life into lead generation tactics. Add eBooks to your content strategy and customers will meet you halfway.
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