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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Consumer in 2020, Top Ten Insights

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The Value of Informal Enterprise

Informal enterprise is expanding rapidly, raising questions about what we mean when we say “the” economy and how we can better engage with it.
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Innovation Beyond the Four Walls | Whitepapers

Innovation Beyond the Four Walls | Whitepapers | Beyond Marketing | Scoop.it

"Organizations today strongly believe in open environments for innovation, and many are using virtual tools for internal and external collaboration. Now, they face the challenge of integrating these tools into an organizational structure that will unlock the value of open innovation, drive superior business performance and build competitive advantage. This report reveals key findings from our survey about the tactics, tools and strategies used by
forward-thinking businesses that are successfully engaging in open innovation. .."

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Einstein’s advice about email marketing metrics

Einstein’s advice about email marketing metrics | Beyond Marketing | Scoop.it
Einstein may have pre-dated email marketing by many years but when he said “Not everything that can be counted counts and not everything that counts can be counted” he could have well been thinking about email marketing metrics.
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Cloud Computing and Enterprise Software Forecast Update, 2012

Cloud Computing and Enterprise Software Forecast Update, 2012 | Beyond Marketing | Scoop.it
The latest round of cloud computing and enterprise software forecasts reflect the growing influence of analytics, legacy systems integration, mobility and security on IT buyer’s decisions. Bain &am...
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en quoi demander 5 fois "pourquoi" pourrait-il s'avérer utile ?

en quoi demander 5 fois "pourquoi" pourrait-il s'avérer utile ? | Beyond Marketing | Scoop.it

"Les « 5 Whys » ou 5 pourquoi en français constituent une méthode utilisée pour comprendre les relations de cause à effet dans les problèmes complexes comme dans les problèmes simples..."

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Cinq grandes tendances de la consommation digitale : défis et opportunités pour les distributeurs

Cinq grandes tendances de la consommation digitale : défis et opportunités pour les distributeurs | Beyond Marketing | Scoop.it

Nous revenons sur la synthère présentée par le cabinet McKinsey & Company sur le consommateur digital :
 

Tendance N°1 : Le 2ème big bang du e-commerce

Tendance N°2 : La migration mobile

Tendance N°3 : L’avènement du multicanal

Tendance N°4 : Un iConsommateur de plus en plus social

Tendance N°5 : Big Data, un gisement à exploiter


Via Jerome Chasques, Matthieu Dufour
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What to Send Email Contacts in Different Stages of the Marketing Funnel

What to Send Email Contacts in Different Stages of the Marketing Funnel | Beyond Marketing | Scoop.it
Learn about the different types of email contacts in your database, and what types of email marketing messages you should send them.
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5 themes and 21 ideas to help create a content strategy

5 themes and 21 ideas to help create a content strategy | Beyond Marketing | Scoop.it

"We’d no doubt agree that creating, sharing, distributing and promoting great content is now a very significant component of not only effective marketing, but effective brand-building today? We’d certainly suggest that it requires a key place in the strategic thinking in almost every organisation...".

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13 Types of Product Content Sales Needs to Close More Deals

13 Types of Product Content Sales Needs to Close More Deals | Beyond Marketing | Scoop.it
Review all the different types of content product marketing can create for better sales enablement.
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'Native' Ads May Damage Brand Perceptions

'Native' Ads May Damage Brand Perceptions | Beyond Marketing | Scoop.it

"Native" ads, those that give the appearance of being authentic content (Twitter promoted tweets, Facebook sponsored stories, etc.), can have a negative effect on the perceptions of brands that sponsor such ads, according to a study by MediaBrix..."

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JESS3 - Blog / What Makes a Good Infographic? Part 2 – Design Structure

JESS3 - Blog / What Makes a Good Infographic? Part 2 – Design Structure | Beyond Marketing | Scoop.it
Is there a secret recipe for a strong infographic? Recently, we discussed this idea with some of our peers in the Society of Digital Agencies (SoDA). Yesterday, in 'What Makes a Good Infographic?
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The Laws of Subtraction: How to Innovate in the Age of Excess Everything

The Laws of Subtraction: How to Innovate in the Age of Excess Everything | Beyond Marketing | Scoop.it
“The noise is deafening, the signal weak. Everything is too complicated and time-sucking. Welcome to the age of excess everything.

a pdf wp to download at the end of the post

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Muscler sa stratégie digitale est payant

Muscler sa stratégie digitale est payant | Beyond Marketing | Scoop.it

"Qu'est-ce qui distingue une entreprise ayant pris un véritable virage digital de sa concurrente bien plus conservatrice ? Sa rentabilité. C'est la conclusion à laquelle est parvenu Capgemini Consulting à la suite d'une étude mondiale menée avec le MIT Center for Digital Business autour de 384 sociétés..."

 

 

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New Operating Models for the Next-Gen Enterprise | Whitepaper

New Operating Models for the Next-Gen Enterprise | Whitepaper | Beyond Marketing | Scoop.it

"Many companies are interested in the latest virtual business technologies such as collaboration and mobility tools. But according to our study (conducted with Harvard Business Review Analytic Services), companies that have aggressively deployed these technologies are already enjoying higher levels of innovation, lower costs, faster time to market and increased productivity and efficiency. Find out more about how leading users are gaining a competitive edge through technology-enabled virtual business operations. Our report highlights important findings about how new technologies are driving more collaboration, more flexible business processes, more spontaneous connections with customers and suppliers and less hierarchical organizational structures..."

 

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The Rise of the Humans

The Rise of the Humans | Beyond Marketing | Scoop.it
Muscle power has been replaced by machines and computers are in some ways replacing our brainpower. How will this affect business and our future?
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The Data Journalism Handbook

The Data Journalism Handbook | Beyond Marketing | Scoop.it
Using data to improve the news....
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Vers de nouveaux indicateurs pour mesurer la richesse

Vers de nouveaux indicateurs pour mesurer la richesse | Beyond Marketing | Scoop.it

"Qu'est-ce qu'une entreprise créatrice de valeur ?
Plus simplement qu'est-ce qu'une entreprise riche ?..."

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Marketique : Quand IBM marie Marketing et Informatique

Marketique : Quand IBM marie Marketing et Informatique | Beyond Marketing | Scoop.it

"...Sous la houlette de Ginni Rometty, la nouvelle Chairman, President and Chief Executive Officer, IBM a réuni plus de 200 CMOs et CIOs de ses grands clients européens pour leur proposer un « nouvel agenda partagé » en trois points

1. Traitez chaque client personnellement (Understanding Each Client as an Individual)

2. Créez de la valeur dans toutes les interactions (Creating Value at Every Touch)

3. Proposez une marque et une culture d’entreprise authentiques (Being an Authentic Brand and Culture)..."

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Viewpoint: The rise of alternative economic cultures

Viewpoint: The rise of alternative economic cultures | Beyond Marketing | Scoop.it
Sociologist Prof Manuel Castells speaks to Newsnight's Paul Mason about the emergence of new economic models following the global financial crisis.
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Blog : la fréquence de publication est un facteur-clef de réussite [Etude]

Blog : la fréquence de publication est un facteur-clef de réussite [Etude] | Beyond Marketing | Scoop.it

"Bloguer en entreprise, est-ce efficace ? Oui, incontestablement... pour peu que vous vous donniez la peine de publier régulièrement des articles !..."

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Web design personas

Web design personas | Beyond Marketing | Scoop.it
An introduction to using personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping incre. Marketing topic(s):Customer research & analysis, Marketing personas.
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Is Social A Black Swan Event ?

Is Social A Black Swan Event ? | Beyond Marketing | Scoop.it

"The black swan theory or theory of black swan events is a metaphor that describes an event that is a surprise (to the observer), has a major effect, and after the fact is often inappropriately rationalized with the benefit of hindsight..."

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The ROI from marketing to Existing Online Customers

"Online retailers spend nearly 80% of their digital marketing budgets acquiring shoppers (new visitors), but does this focus make sense? To find out, Adobe Digital Index analyzed 33 billion visits to 180 online retail website in Europe and the United States from April 2011 to June 2012. Our data indicates retailers should shift spend to returning and repeat purchasers, two existing customer segments that drive a disproportionately high share of revenue, exhibit higher conversion rates, and really step up in the Christmas holiday season and tough economic times. Migrating just 1% of shoppers to returning purchasers could generate as much as $39 million in additional revenue per retailer.;;"

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What Makes a Good Infographic? Part 1

What Makes a Good Infographic? Part 1 | Beyond Marketing | Scoop.it
What’s the difference between a good infographic and a bad one? Recently, we discussed this idea with some of our peers in the Society of Digital Agencies (SoDA). In part 1, I take the editorial perspective on good infographics.
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