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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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4 clés pour réussir un projet de Marketing Automation : 3 – Les processus

4 clés pour réussir un projet de Marketing Automation : 3 – Les processus | Beyond Marketing | Scoop.it
Cet article est le troisième de la série qui présente les facteurs clés de réussite des projets de mise en place de solutions de Marketing Automation. Après l’équipe et les contenus, nous par...
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The Internet of Things, Taking On a Life Of Its Own - The Network: Cisco's Technology News Site

The Internet of Things, Taking On a Life Of Its Own - The Network: Cisco's Technology News Site | Beyond Marketing | Scoop.it
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The Pervasive Internet Changes Everything

The Pervasive Internet Changes Everything | Beyond Marketing | Scoop.it

The Internet is everywhere. You know I’m a big proponent of integrated marketing, but the very nature of the pervasive Internet will force marketers to integrate experiences or suffer dwindling results.

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The Social Sickness – [Infographic]

The Social Sickness – [Infographic] | Beyond Marketing | Scoop.it
In the B2B social media marketing world, it's easy to contract the social media sickness! Do you check social alerts all day? Learn more in this infographic.
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How to safely experiment with social media marketing

How to safely experiment with social media marketing | Beyond Marketing | Scoop.it

"At some point in your career, you've probably been in the position where you think you are doing a phenomenal job marketing your organization. You are proud of the bulletproof strategy you've created, pleased with the tactics you are using to achieve the strategy, and thrilled with the measurable results you are able to report. But one day, you get the message from leadership that "everyone else is using (insert latest internet fad here), why aren't we?" The short answer would be that it doesn't fit into your current strategy, but when is the right time to introduce something new, and how do you do it in a way that is not disruptive to the rest of your strategy? You shouldn't always have to wait for pressure from another person within your organization -- sometimes you just need to experiment a little bit in a safe environment without detracting from your marketing plan..."

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Building a Marketing Budget | Silverpop

Building a Marketing Budget | Silverpop | Beyond Marketing | Scoop.it
Get expert advice for building the most effective marketing budget possible.
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Must-Read Marketing Blogs of 2012 [INFOGRAPHIC]

Must-Read Marketing Blogs of 2012 [INFOGRAPHIC] | Beyond Marketing | Scoop.it

Have you noticed the dramatic growth in the number of blogs over the past few years?

At the end of 2011, NM Incite was tracking more than 189 million blogs worldwide, 5x the number just 5 years earlier.

Blogs have become the new newstand for marketers. Newspapers have been replaced with blogs like Mashable and FastCompany. Trade publications have given way to specialty blogs of all kinds. Blogs are an integral part of every marketer’s daily routine and are here to stay.

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Building Connected Brands Across Converging Media

Building Connected Brands Across Converging Media | Beyond Marketing | Scoop.it

Marketers who understand how to capitalize on the convergence of owned, paid, and earned media will successfully build connected brands. Earlier this year, Rebecca Lieb and Jeremiah Owyang of the Altimeter Group published a report, The Converged Media Imperative, that will convince anyone who doubts that reality...

 

 

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Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages

Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages | Beyond Marketing | Scoop.it

How would you optimize the ad and the landing page?

My general guidelines for marketing with landing pages:...

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20 Stats Every Global Social Media Marketer Should Know

20 Stats Every Global Social Media Marketer Should Know | Beyond Marketing | Scoop.it
Read through some interesting data and stats about global social media marketing.
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The Stages to Staffing Social Media for Your Organization « Radian6 - Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social...

The Stages to Staffing Social Media for Your Organization « Radian6 - Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social... | Beyond Marketing | Scoop.it

Staffing sets the tone for how social media is executed in any company. Many beginning social media programs are not driven through official channels, but are started by passionate individuals who make time in their schedules for these activities.

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Introduction To Engagement Marketing

Introduction To Engagement Marketing | Beyond Marketing | Scoop.it

Getting traffic to a site is one thing. How do we best engage visitors once they arrive?

Since Update Penquin/Panda, engagement metrics have become more important. In order for our sites to rank well, we need to avoid the bounce - the immediate click-back - or we’re likely to experience drops in ranking. We need to pull visitors deeper into our site. We need more genuine engagement.

Even if engagement metrics had no impact on rankings, optimizing for engagement is always going to be beneficial. The more engaged our audience, the more influence we’re likely to have, and we derive the benefits that flow from it.

Here are a few ideas on visitor engagement, and how to optimize for it.

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Infographie : La répartition des investissements publicitaires online en 2016

Infographie : La répartition des investissements publicitaires online en 2016 | Beyond Marketing | Scoop.it
Avec l'apparition de la télévision en 1920, les annonceurs ont privilégié les médias permettant de cibler des millions de personnes. Avec la montée en puissance de l'Internet, ils bénéficient désormais de plus de flexibilité à moindre coût.
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Big Data and the Internet of Things | TechRepublic

"There’s little practical benefit the Internet of Things without an ability to track, manage, and glean useful information from the massive amount of data a world of interconnected devices will generate."

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Killing Time: How to Destroy Your Productivity [Infographic]

Killing Time: How to Destroy Your Productivity [Infographic] | Beyond Marketing | Scoop.it
From constantly being interrupted to switching tasks at random, here are steps to ensure that you are decreasing productivity and overall sales effectiveness.
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11 critical areas where marketing measurement matters

11 critical areas where marketing measurement matters | Beyond Marketing | Scoop.it

"Every minute in cyberspace, billions of digital events are taking place such as ad impressions, search clicks, online video views, mobile app usage, email opens, social likes, and re-tweets. In this fragmented era of digital media, how does an advertiser's digital team make sense of it all? Who's to say which channels should get a piece of your budget? What's your process for answering these questions ?"

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The 5 most common analytics mistakes

The 5 most common analytics mistakes | Beyond Marketing | Scoop.it


These days it seems that every marketer is focused on getting more data- and analytics-focused. The promise of digital has always been getting real insight into the true impact of our marketing investments on sales. But for most of us, that promise has been just that -- a promise. The notion is appealing, perhaps, but it's often been more of a future hope than a current objective.

The problem is that most of us are going about it wrong. Here are the top five mistakes people make as they try to take an analytics-based approach to marketing.

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How the Internet is Shaping Our "Global Brain"

How the Internet is Shaping Our "Global Brain" | Beyond Marketing | Scoop.it

The South Africans have a beautiful philosophy called Ubuntu, which translates as "I am what I am because of who we all are." This is a perfect way to think about the way a brain develops, influenced by its surrounding people and experiences. It's also how we should think about the way the Internet is developing, and about the way our choices in how we use technology are shaping this global brain. For both the brain and the Internet, networks are always binding us in new ways and changing our understanding of who we are and how we perceive the world. If we believe that the Internet comparatively is in the same critical stage of early development as a child, making as many connections as possible, then we need to be mindful of how we're building its foundation.

 

 

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Tapping the Power of Modern Scoring

A 5 to 10 percent response rate sounds great in a world overrun with interruptive advertising clutter. That is, until you realize that 90 to 95 percent of the audience found the content irrelevant...

 

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Le BYOD et l'électronique portée n'ont pas fini de changer l'entreprise

Le BYOD et l'électronique portée n'ont pas fini de changer l'entreprise | Beyond Marketing | Scoop.it
Des tendances venues de l'extérieur impactent les sociétés et réduisent le contrôle qu'elles avaient auparavant sur les données. Le BYOD, mais bientôt aussi le vêtement intelligent, en sont des exemples parlants.
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A Revival of the Meta Tag

A Revival of the Meta Tag | Beyond Marketing | Scoop.it

Recently, Google introduced a new meta tag that allows publishers to insert keywords within the source code of news articles. The news_keyword meta tag allows up to ten unique keywords that do not need to be contained within the article title or the body copy. This allows writers to craft creative article content without worrying about the impact of having to include search keywords in the title, headings, or body copy of the news articles.

 

 

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14 insightful adjectives that define great content marketing

14 insightful adjectives that define great content marketing | Beyond Marketing | Scoop.it

For our Content Marketing Survey Report, published in association with Outbrain, we asked over 1,300 members of the Econsultancy community for their views on content marketing.

While the dozens of charts and in-depth analysis provide an excellent foundation for understanding the state of content marketing, the real value came across in some of the qualitative responses provided.

One of the open-ended questions we asked was, “What single adjective or phrase would you use to describe the type of content which is most effective for marketing?”

Some of the most entertaining responses are provided below.

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5 Major Challenges Marketers Face (And How to Solve Them)

Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation, while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place.

Not to mention all the individual parts of a solid marketing strategy where you might be falling short -- maybe it’s content creation, search engine optimization, or finally figuring out how to actually attract customers from Facebook.

Whatever it is, there’s always at least one area that any marketer can stand to improve. And hey -- that’s great! Why? Well, it means there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

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83 B2B Social Media Blog Post Ideas | Social Media B2B

83 B2B Social Media Blog Post Ideas | Social Media B2B | Beyond Marketing | Scoop.it

Everyone is busy with other things in their work lives and personal lives, but the core of any social media program for B2B companies has to be creating great content on a blog. While this really needs to be a prime focus of you or your team, sometimes it just gets hard to publish that next blog post. Remember that you are creating this content to help your customers and prospects learn something or think about something in a different way. You also need to make sure you are converting this traffic with a call to action.

Whether it’s a shortage of time or ideas, here is a list of curated posts to jumpstart that next post (see what I did there?).

 

 

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