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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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10 Things Julius Caesar could have taught us about business, leadership, marketing (and even social media)

10 Things Julius Caesar could have taught us about business, leadership, marketing (and even social media) | Beyond Marketing | Scoop.it
Here are a few lessons Gaius Julius Caesar might have taught us were he alive today.  He ultimately met a pretty brutal end, but until that point, the guy was so successful that his last name becam...
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Social media : Consumers vs Marketers

New research shows brands and consumers are disconnected when it comes to social media marketing...

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Marketing Optimization: 10 resources to help your online testing efforts

10 free resources you can use to learn more about online testing or to gain helpful insights on what to test next on your landing pages.

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Understanding the New Roles in Marketing

Understanding the New Roles in Marketing | Beyond Marketing | Scoop.it
Marketing departments are evolving. Here are the new marketing roles that have emerged, and how current ones are adapting.
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Display Card, la carte bancaire avec clavier et écran

Display Card, la carte bancaire avec clavier et écran | Beyond Marketing | Scoop.it
Chez Mastercard, la prochaine génération de carte bancaire sera dotée d’un petit écran LCD et de touches numériques tactiles. Ce système permettra de générer un code à usage unique pour réaliser des transactions en ligne.
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Content Marketing Checklist: 22 To-dos for SlideShare Success

Content Marketing Checklist: 22 To-dos for SlideShare Success | Beyond Marketing | Scoop.it
Use this content marketing checklist (and questions and tips) to help you proof and polish the SlideShare presentations you create using Microsoft PowerPoint..
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Marketing Insights - Marketing Automation | Demand Generation | Eloqua

Marketing Insights - Marketing Automation | Demand Generation | Eloqua | Beyond Marketing | Scoop.it

The rise of Big Data provides marketers with an unprecedented level of insight. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines - from email marketing and lead management to social media and events

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How to use social media to introduce trust back into marketing | SmartBlogs

The world has a trust problem, and according to Nielsen, we marketers are a big part of it.
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Systemic vs. Silo Thinking & Social Media

Systemic vs. Silo Thinking & Social Media | Beyond Marketing | Scoop.it

Social media represents a system of communications unleashed to the entire human network. However the “system” cannot be optimized for maximum performance or outcomes unless all the “parts” are connected. Current usage of social media illustrates attempts to optimize the “parts” without connecting them to the whole. There is a clearly a lack of systemic thinking about social media.

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The Permanent Disruption of Social Media

The Permanent Disruption of Social Media | Beyond Marketing | Scoop.it
Social media has chipped away at traditional donor-engagement models. A new study highlights how organizations can create more effective outreach strategies.
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How we Use Connected Devices [Infographic]

How we Use Connected Devices [Infographic] | Beyond Marketing | Scoop.it
Now that I'm fully immersed in building multichannel executions through responsive design, I pay particular attention to how customers use the web, mobile, social, tablets, and iTV, including noting my own habits.
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The Future Computer Workstation

The Future Computer Workstation | Beyond Marketing | Scoop.it
Called the Emperor 200, this futuristic looking computer workstation offers as many as three LED computer screens, an air filtering system, electric powered leather seat, touch screen control and a...
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B2B Buyer Persona: Understanding How to Think About B2B Buyers?

B2B Buyer Persona: Understanding How to Think About B2B Buyers? | Beyond Marketing | Scoop.it
This post explains the differences between B2B and B2C buyers and walks you through a model for identifying B2B buyer personas within your target segment.
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Visual Assessment | A simple way to understand world facts | Rethinking Competitiveness

Visual Assessment | A simple way to understand world facts | Rethinking Competitiveness | Beyond Marketing | Scoop.it

For many years national competitiveness has been measured in terms of the economic growth and long-term prosperity a country is able to achieve. It has been, in fact, closely related to the concept of productivity. Or more precisely, the set of variables (i.e. institutions, policies and primary factors) that determine the level of productivity of a country determines as well its level of competitiveness. Furthermore, the level of productivity also sets the highest sustainable level of competitiveness of a country.

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Médias sociaux : une méthodologie en 14 étapes

Médias sociaux : une méthodologie en 14 étapes | Beyond Marketing | Scoop.it
Pour définir et mettre en oeuvre une stratégie efficace sur les médias sociaux, voici une synthèse méthodologique en 14 étapes.
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65 Metrics To Track Blog Success | Heidi Cohen

65 Metrics To Track Blog Success | Heidi Cohen | Beyond Marketing | Scoop.it
To measure your blog’s success, start by setting your blog’s goals and determining which metrics are most effective to track your progress against these objectives. This holds whether your blog is B2C, B2B, not-for-profit (NFP), or solorpreneur.
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Social media Eloqua et Salesforce quel est l'avenir

Social media Eloqua et Salesforce quel est l'avenir | Beyond Marketing | Scoop.it
A l'image de ce qui se passe dans les services support au client, le social media a révolutionné le modèle et la pratique. Il est probable que le CRM et le marketing automation connaisse des évolutions similaires.
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The Cost of Not Nurturing Leads [White Paper]

The Cost of Not Nurturing Leads [White Paper] | Beyond Marketing | Scoop.it

Buyers are now the power brokers in the sales cycle/buy cycle equation. With the Internet’s massive amounts of content, they have the ability to thoroughly research the subject matter, including each and every product or service that meets their needs before they make a purchase decision. Marketers need to change their lead management process to adapt to the buyer’s process. This paper outlines steps that can be taken to drive sales-ready leads with the adoption of nurturing, and the cost of not doing it.

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Is Modern Marketing an Art or Science? [Infographic]

Is Modern Marketing an Art or Science? [Infographic] | Beyond Marketing | Scoop.it

 

The road to modern marketing [infographic]

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) | Beyond Marketing | Scoop.it
A comprehensive look into the capabilities of marketing automation systems, including a comparison to functionality in CRM alone.
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Guiding customers through the buyer journey: It’s now marketing’s job No.1

Guiding customers through the buyer journey: It’s now marketing’s job No.1 | Beyond Marketing | Scoop.it

Social media represents a system of communications unleashed to the entire human network. However the “system” cannot be optimized for maximum performance or outcomes unless all the “parts” are connected. Current usage of social media illustrates attempts to optimize the “parts” without connecting them to the whole. There is a clearly a lack of systemic thinking about social media.

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Content Analytics: Measuring Your Content Marketing Results

Content Analytics: Measuring Your Content Marketing Results | Beyond Marketing | Scoop.it

Remember how you had to define your content marketing goals when creating your content marketing plan for your business? Once you’ve started producing content, you need to make sure that your content is actually helping you achieve those goals. In order to find out, you will need to take some time to measure your content marketing results. The following are things to measure with your content marketing and the tools you will need to measure them.

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Global Mobile Commerce Trends [Infographic] |

Global Mobile Commerce Trends [Infographic] | | Beyond Marketing | Scoop.it

This week’s infographic looks at global trends in mobile commerce for smartphones and tablets. Mobify analyzed 200 million visitors to mobile commerce sites.

 

 

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23 Tips on How to A/B Test Like a Badass

23 Tips on How to A/B Test Like a Badass | Beyond Marketing | Scoop.it
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level.
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Les huit révolutions techno-industrielles qui ont changé le monde - rtflash.fr | tregouet.org

Les huit révolutions techno-industrielles qui ont changé le monde - rtflash.fr | tregouet.org | Beyond Marketing | Scoop.it
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