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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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47 Social Media Facts (& What They Mean For Your Marketing)

47 Social Media Facts (& What They Mean For Your Marketing) | Beyond Marketing | Scoop.it
As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans.
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This is the End of Business as Usual and the Beginning of a New Era of Relevance

This is the End of Business as Usual and the Beginning of a New Era of Relevance | Beyond Marketing | Scoop.it
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5 Content Marketing Best Practices to Drive Your Design

5 Content Marketing Best Practices to Drive Your Design | Beyond Marketing | Scoop.it
There’s no doubt that most content today is being created and consumed in the digital space. Use these content marketing best practices to drive your design.
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Testing & Marketing Segmentation Explained [Infographic]

Testing & Marketing Segmentation Explained [Infographic] | Beyond Marketing | Scoop.it
Testing comes down to more than comparing page elements. You also need to segment your campaigns to provide the flexibility to test more effectively.
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How To Ensure Your Social Media Monitoring Strategy Is Up To Date

How To Ensure Your Social Media Monitoring Strategy Is Up To Date | Beyond Marketing | Scoop.it
Listening to your audience is something every business should do, and thanks to social media, there are more ways than ever to monitor the conversation around your brand. Provided you have a good strategy behind you, you can benefit from this...
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The Four Types of Enterprise Collaboration Deployments

The Four Types of Enterprise Collaboration Deployments | Beyond Marketing | Scoop.it
There are essentially four ways to go about implementing an enterprise collaboration initiative at any organization, each with their own challenges.
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Social KPI Goals Worksheet for ROI-Focused Marketers

Social KPI Goals Worksheet for ROI-Focused Marketers | Beyond Marketing | Scoop.it
At the SES ClickZ social analytics training in Chicago last week, we asked the audience to raise hands if their companies are active in social. Nearly everyone in the room responded in the affirmative.
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How To Increase Your Conversions With Narrative Web Forms

How To Increase Your Conversions With Narrative Web Forms | Beyond Marketing | Scoop.it
Online conversion forms like PayPal’s registration page (right) are invariably formatted exactly like printed forms such as this credit card application (left)—approximately as fun to complete as a hazing ritual, despite having exactly the opposite...
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Conversation Agent: Value: Do You Add or Extract?

Conversation Agent: Value: Do You Add or Extract? | Beyond Marketing | Scoop.it
The financial services sector, and specifically banks, has been attracting attention for being among the business categories that are set up to extract value instead of adding it.
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How You Can Use Infographics to Tell a Story

How You Can Use Infographics to Tell a Story | Beyond Marketing | Scoop.it

It seems everyone is taking to heart that a picture is worth a thousand words. For every link you click, there seems to be an Infographic to greet you.Defined as “graphic visual representation of data, knowledge or information,” Infographics are being used in a variety of ways to tell a story.

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Les grandes entreprises devraient s'inspirer des start-up

Les grandes entreprises devraient s'inspirer des start-up | Beyond Marketing | Scoop.it
Au moins trois idées très 2.0 issues de la manière de fonctionner des start-up peuvent être récupérées par les grands comptes : accepter le droit à l'erreur, créer des écosystèmes plutôt que des organisations,préférer les mains dans le cambouis à...
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B2B marketing: who should own the funnel?

B2B marketing: who should own the funnel? | Beyond Marketing | Scoop.it
After last week's FUNNEL B2B marketing event at The Emirates in London, we arranged a discussion with three of the speakers about who should own the funnel.
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Comparatif de 12 solutions de curation

Comparatif de 12 solutions de curation | Beyond Marketing | Scoop.it

Dans le cadre du dossier sur la curation que j’ai eu le plaisir de coordonner pour la revue Documentaliste et Sciences de l’information de mars 2012 ( http://www.adbs.fr/revue-docsi-volume-49-n-1-mars-2012-dossier-la-curation-entre-usages-individuels-et-pratiques-professionnelles-115365.htm ), j’ai eu l’occasion de réaliser un comparatif de 12 solutions dont je vous propose ci-dessous quelques éléments complémentaires.


Via Anne Francin, Francois Trouillet
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Médias sociaux : les nouvelles liaisons dangereuses

Etude comparative sur la perception, par les entreprises et par les consommateurs, des actions marketing menées sur les médias sociaux.

 

 

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Pourquoi la communication des entreprises est devenue inaudible

La crise va accélérer la fin du modèle désuet d'une communication interne des entreprises où les contenus sont faibles, à destination de salariés récepteurs supposés ignorants, crédules, voire manipulables.
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Insights into the Latest Research: B2B Content Marketing and Consumption - Savvy B2B Marketing

Insights into the Latest Research: B2B Content Marketing and Consumption - Savvy B2B Marketing | Beyond Marketing | Scoop.it

While each of them provides terrific insights on their own, I find the real value in comparing how B2B marketers are approaching content marketing and how prospective buyers are consuming and using it.

 

 

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Infographic: Social CRM Fuels Engagement and Growth

Infographic: Social CRM Fuels Engagement and Growth | Beyond Marketing | Scoop.it
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B2B Email Marketing: The Value of the Personal Email Address

B2B Email Marketing: The Value of the Personal Email Address | Beyond Marketing | Scoop.it
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses.
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The Requirements of Social Leadership

The Requirements of Social Leadership | Beyond Marketing | Scoop.it
era which requires new thinking about leadership, management and corporate cultures.
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How to Craft the Perfect Marketing Elevator Pitch

How to Craft the Perfect Marketing Elevator Pitch | Beyond Marketing | Scoop.it
Learn how to craft and deliver an elevator pitch for your business.
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Lead Gen, Market Perception Rank Low On B2B Social Media Use

Lead Gen, Market Perception Rank Low On B2B Social Media Use | Beyond Marketing | Scoop.it
Although more B2B companies use social media as part of their digital marketing strategy, Eloqua stats show they're still not tapping into its full potential.
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Put Person Back in Content Marketing Personas: 10 Easy Steps

Put Person Back in Content Marketing Personas: 10 Easy Steps | Beyond Marketing | Scoop.it
Find out how to put the "person" back in contact marketing personas by walking through practical ways to understand exactly what your customer wants to consume.
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