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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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3 Ways to Market Your Small Business With Less Cash

3 Ways to Market Your Small Business With Less Cash | Beyond Marketing | Scoop.it
It is hard to market a small business when you are strapped for cash. Here are some tips on how to creatively market your small business.
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Marketers Look at Teleprospecting to Nurture Leads

Marketers Look at Teleprospecting to Nurture Leads | Beyond Marketing | Scoop.it
Marketers who engage in marketing automation (prospecting, nurturing and conversion) should take another look at teleprospecting.
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Mining Data for Right Content Marketing at the Right Time

Mining Data for Right Content Marketing at the Right Time | Beyond Marketing | Scoop.it
In this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand monitors data and trends to create content people want.
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Should You Pay Up to Succeed in Social, or Refresh Your Content Strategy? [Inbound Industry Report]

Should You Pay Up to Succeed in Social, or Refresh Your Content Strategy? [Inbound Industry Report] | Beyond Marketing | Scoop.it

"How Strong is Your Facebook Reach, Really?

If you manage a Facebook brand page, I'm sure you've taken notice of how many people actually see each post you publish. And, I'm also pretty sure you've thought, "What's the deal?" when comparing that number to your brand's actual number of Facebook fans—there's a huge discrepancy..."

 

 

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Value Proposition: Why do customers act?

Value Proposition: Why do customers act? | Beyond Marketing | Scoop.it

"Some people waited more than four hours to vote in the recent election. And people camp out in front of Apple stores for the latest iPhone releases.

And yet …

In most other areas of modern life, any minor delay of inconvenience is greeted with anything from annoyance to sheer rage (check out #FirstWorldProblems on Twitter).

So why on earth would someone camp out in line for a phone that, once they get it, they complain about when it takes a moment too long to give them the information they want?

And how does this affect why customers act on your offers ?..."

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5 Reasons Linkedin is Boring in a Good Way

Is LinkedIn Boring? Maybe, but Anthony Juliano describes 5 reasons why LinkedIn's hyper-focus on business and professional endeavors is a good thing.
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7 idées de business modèles pour monétiser votre contenu digital

7 idées de business modèles pour monétiser votre contenu digital | Beyond Marketing | Scoop.it

Quand on lance un projet sur le web, une des questions cruciales tourne autour de l’aspect financier : « Comment puis-je monétiser mon contenu afin de rendre ma startup viable ? Qui va payer ? Pour quel service ? ».

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What happens in e Internet Minute

What happens in e Internet Minute | Beyond Marketing | Scoop.it

Source : http://de.slideshare.net/volkmarl/konnektivismus-als-lernmodell-der-zukunft-112012

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The Top 10 Technologies That Went From Science Fiction to Science Fact, Part 1

The Top 10 Technologies That Went From Science Fiction to Science Fact, Part 1 | Beyond Marketing | Scoop.it
Science fiction is a genre like no other. It takes our reality as it is and imagines what possibilities the future might hold --...
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Create Your Social Intranet with Bitrix24

Create Your Social Intranet with Bitrix24 | Beyond Marketing | Scoop.it

Bitrix24 is a web-based service which provides small and medium-sized companies with a unique set of collaboration tools for managing projects, sharing documents and messaging.

 

Bitrix24 functions as a company internal social network and as a hub for all of the projects, tasks, contacts, files, and correspondence taking place within it.

 

Its key basic features include (free account):

Social networking and messaging Personal Profiles Task & Project management File sharing Integrated file storage from 5GB Shared calendars Photo gallery CRM

 

Paid accounts (starting at $99/mo) also include:

Extranet Time Management Meeting Planner and Reports Reports Custom Domain Name File Storage size (50 or 100Gb)

 

 

No installation is required.

Bitrix is also accessible via smartphone and mobile devices.

 

Free for small teams (up to 12 people).

 

 

Pricing: http://www.bitrix24.com/prices/

 

Key features: http://www.bitrix24.com/features/

 

Find out more: http://www.bitrix24.com/

 

 

*(This is a paid for, sponsored news story)


Via Robin Good
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Content Marketing Is The New Search Engine Optimization | Business 2 Community

Content Marketing Is The New Search Engine Optimization | Business 2 Community | Beyond Marketing | Scoop.it
Instead of chasing search engine algorithms that are impossible to predict and ever changing, you should focus on ranking the right way.
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Organization is Key to Successful Blog Commenting

Organization is Key to Successful Blog Commenting | Beyond Marketing | Scoop.it
Here are three ways you can keep your blog commenting organized and get the most value for your time.
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The Many Challenges of Handling Marketing Data

The Many Challenges of Handling Marketing Data | Beyond Marketing | Scoop.it
The marketer has many analytic tools and strategies at disposal. However, regardless of what such tools promise to deliver, the effectiveness of the tool is only as good as the data it uses.
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10 Expert Tips For Creating Viral Videos For Your Brand | Social Media Marketing University

10 Expert Tips For Creating Viral Videos For Your Brand | Social Media Marketing University | Beyond Marketing | Scoop.it
Have you ever made a series of viral videos that drove tons of traffic to your websites? If not, find out how to do just that in today's excellent post!
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Marketing Automation: Why You're Doing it Wrong

Marketing Automation: Why You're Doing it Wrong | Beyond Marketing | Scoop.it

Marketing automation sometimes sounds like a dirty word, and for good reason. When done incorrectly, it has the potential to undervalue a marketer's database, irritate those on the receiving end of the campaign, and generate poor results. If that's not enough to make marketers want to wash out their mouths with soap, I'm not sure what is. I guess you could ask Ralphie.

But the truth is, marketing automation holds a lot of promise for marketers, because it is a powerful tool that can help them overcome some of the core problems they face. For example, we all know that devoting personal attention to our leads tends to generate the best results. Marketing automation can actually help you scale that personal attention. And we could all use some more time in our day to focus on more high-level concerns than just manually nurturing leads. Marketing automation can help with that, too! And these are only a couple of examples.

Let’s take a look at some common mistakes made with marketing automation, and some of their better alternatives.

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The Rise of Long Form Video Demands New Advertising Strategies [Report]

The Rise of Long Form Video Demands New Advertising Strategies [Report] | Beyond Marketing | Scoop.it
In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter.
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Social Media for Entrepreneurs - Awareness, Insight & Optimization for Launching New Products

Social Media for Entrepreneurs - Awareness, Insight & Optimization for Launching New Products | Beyond Marketing | Scoop.it

Thousands of new businesses are started in the U.S. every month. Budding entrepreneurs with minds full of ambition and great ideas turn their understanding of a consumer or business problem within a market into a new product or service solution.

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Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond

Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond | Beyond Marketing | Scoop.it

"The majority of businesses aren’t run efficiently and employees lack the tools and equipment necessary to do their jobs. Quite a wide sweeping statement, I know. But I’ve also been in the trenches. And I realize it’s not for lack of trying. I’ve worked with companies who hired consultant after consultant to help with productivity recommendations, workflow suggestions and overall team building — all in the name of doing better business. These investments never quite had the impact leadership hoped for..."

 

Why ?

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[Infographic] The Mobile Industry in Numbers |

[Infographic] The Mobile Industry in Numbers | | Beyond Marketing | Scoop.it

Presenting our latest infographic - The Mobile Industry in Numbers - the H1 2012 edition of the 100 Million Club, the watchlist of the top mobile platforms and handset manufacturers. This infographic will give you some insights into the mobile market and help put things into perspective.

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Adoption of marketing attribution driven by social and mobile

Adoption of marketing attribution driven by social and mobile | Beyond Marketing | Scoop.it
The rise of social media and mobile usage has led to an increased interest in marketing attribution, according to the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing.
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The Risks of Not Investing in Collaboration

All good chess players understand the risks of the moves they make on the board and the consequences that can result. However, chess players also have plans in place for what to do if those risks are taken advantage of by their opponents. Here are some of the risks of not making the investment in collaboration (taken from “The Collaborative Organization“)

 

 

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The Top 5 Questions to Ask Yourself Prior to Launching Your First Blogger Community

The Top 5 Questions to Ask Yourself Prior to Launching Your First Blogger Community | Beyond Marketing | Scoop.it
The power of blogs is an undisputed precedent here in our online marketing world. If you are amongst the many considering the possibility of starting your own in-house blogger program, here are some tips you won't want to miss!
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25 Landing Page Best Practices [infographic)

25 Landing Page Best Practices [infographic) | Beyond Marketing | Scoop.it

If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic. We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all.

 

 

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