Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Does the internet of things need its own internet?

Does the internet of things need its own internet? | Beyond Marketing | Scoop.it
Mobile operators believe their networks will enjoy a second life as the backbone of the internet of things, but a French startup Sigfox begs to differ. It's building a dedicated network in France designed to connect objects and machines, not people.
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Social Customer Service in France [infographic]

Social Customer Service in France [infographic] | Beyond Marketing | Scoop.it
Ahead of next week’s conference – The Social Customer 2012 – in Paris, we’ve put together this handy infographic to give an overview of social customer service in France.
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Marketing is Not a Department

Marketing is Not a Department | Beyond Marketing | Scoop.it

The chief marketing officer (CMO) is under a lot of pressure to produce consistently measurable results. Additionally, the CMO is bombarded with new social media tools and technology as well as endless content marketing advice to be relevant with target customers, while the CEO is saying “show me how all this content you’re producing results in sales.”

This article is not intended to convince you that good content marketing can positively influence sales. Visit the Content Marketing Institute for a healthy dose of that evidence. Rather, this article serves to convince C suite executives to embrace the new paradigm of “social business.”

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Top 5 SEO Myths – Ignore Them At Your Peril!

Top 5 SEO Myths – Ignore Them At Your Peril! | Beyond Marketing | Scoop.it
We reveal the top 5 SEO myths so you can be sure you're not making any of these mistakes on your website.
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Blog: Small Actions, Big Results

Blog: Small Actions, Big Results | Beyond Marketing | Scoop.it
Yesterday was Small Business Saturday. Promoted by American Express, the promotion celebrated the virtues of small retailers and encouraged shoppers to support local businesses.
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The Future of Successful Business Means Scaling Empathy – Part 2 – Apply to Customer Touch Points

In part two of a three-part series on scaling empathy, Adam Helweh discusses finding the consumer touch points where empathy takes place.
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A/B Testing: Working with a very small sample size is difficult, but not impossible

A/B Testing: Working with a very small sample size is difficult, but not impossible | Beyond Marketing | Scoop.it
Working with smaller sample sizes can be difficult, but not impossible. Read further to learn four tips that you can use to aid your online testing effeorst when working with smaller sample sizes.
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[Infographic] The Content Marketing Matrix for Small Businesses

[Infographic] The Content Marketing Matrix for Small Businesses | Beyond Marketing | Scoop.it
PRWeb has created this matrix to show how different types of content can appeal to different consumers and offers facts or suggestions about each.
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Why Video Content Continuity Trumps Virality

Why Video Content Continuity Trumps Virality | Beyond Marketing | Scoop.it
Some marketers see virality as part of their game plan, but we can only create quality content and see how it spreads. Video content continuity trumps virality.
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Le Big Data à l’épreuve de la qualité des données

Le Big Data à l’épreuve de la qualité des données | Beyond Marketing | Scoop.it

Les entreprises surfent sur la vague du Big Data et se laissent séduire par des discours marketing qui leur promettent monts et merveilles sur l’analyse des données à grande échelle. Mais qu’en est-il de leur qualité ? Nous vous proposons de découvrir la vision de 3 spécialistes de la donnée.

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Bilan d'ARParis V : lunettes à réalité augmentée.

Bilan d'ARParis V : lunettes à réalité augmentée. | Beyond Marketing | Scoop.it
La 5eme édition d’ARParis était entièrement consacré aux lunettes à réalité augmentée.
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The prime hurdles of social business

The prime hurdles of social business | Beyond Marketing | Scoop.it

The notion of an organization being a “social business” is one that’s been talked about for the past few years, often focusing on social media tools and channels  – social networks, Twitter, blogs, etc – that people can use to connect with other people in a manner that’s more authentic that the rigidity, formality and control of marketing and public relations and instead is, well, social.

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Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago

Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago | Beyond Marketing | Scoop.it

Having a mobile strategy understates the importance of mobile. It's like having a side dish of steak. It suggests that mobile is one of many important online distribution channels, as opposed to the reality – it is the most important channel, and in fact, making a distinction between the desktop and mobile web is a mistake.

 

 

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Le web sémantique : un projet pour amener le web à son plein potentiel

Le web sémantique : un projet pour amener le web à son plein potentiel | Beyond Marketing | Scoop.it

Le web sémantique (généralement associé au terme « web 3.0 »), est une notion que l’on rencontre de plus en plus. Que désigne cette association des mots « web » et « sémantique » qui appartiennent tous deux à des disciplines relativement éloignées que sont l’informatique et la linguistique ? Le web du futur sera-t-il « intelligent » et capable de juger de la pertinence d’une réponse en analysant la sémantique de la question correspondante ? Nous offrira-t-il la possibilité d’exploiter l’ensemble des contenus du web de façon parfaitement pertinente et précise ?

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Your Mailing List Is a Test Market

Your Mailing List Is a Test Market | Beyond Marketing | Scoop.it
Image Your mailing list is a great way to promote your products and stay in touch with your customers. You may not realize it, but it also serves another purpose.
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The Retailer’s Guide to Big Data

The Retailer’s Guide to Big Data | Beyond Marketing | Scoop.it
Thanks to consumers' increasing use of mobile devices and social media, the volume and variety of data points continue to mushroom at a dizzying pace. What are the challenges and opportunities arou...
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The Social Media ROI Cookbook: How Brands Measure the Revenue Impact of Social Media

The Social Media ROI Cookbook: How Brands Measure the Revenue Impact of Social Media | Beyond Marketing | Scoop.it
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Social Media and Content Marketing Trends for 2013

Social Media and Content Marketing Trends for 2013 | Beyond Marketing | Scoop.it
Consumers want information! They want to feel in control and make their own decisions. This means that companies need to provide people with valuable content to build trust instead of marketing hype.
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The Future of Successful Business Means Scaling Empathy - Part 1 - Customer Personas

The Future of Successful Business Means Scaling Empathy - Part 1 - Customer Personas | Beyond Marketing | Scoop.it
Many of the most popular brands have exhibited a clear mastery of the power of empathy. The first step to this is understanding your customer. Try starting with personas.
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Using Time To Stop Undervaluing Channel Performance

Using Time To Stop Undervaluing Channel Performance | Beyond Marketing | Scoop.it

Standard channel performance analysis makes the assumption that a click from all channels behaves the same way. Picture your weekly performance report – in a given week you observe x clicks and y conversions coming from a given channel (eg PPC, Organic search, Display, Remarketing Facebook, etc).

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Are You a Marketing Cheater? The Continued Gamification of Attention

Are You a Marketing Cheater? The Continued Gamification of Attention | Beyond Marketing | Scoop.it
Throughout history, marketers have sought an edge. Now with an explosion of social media, marketers must balance being aggressive with being out of bounds.
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Marketing viral, content marketing… les nouvelles recettes pour les réseaux sociaux

Marketing viral, content marketing… les nouvelles recettes pour les réseaux sociaux | Beyond Marketing | Scoop.it

Les marketeurs sont de plus en plus nombreux à investir dans les réseaux sociaux, formidables outils de communication et de recrutement d’ambassadeurs. Néanmoins, leurs actions manquent d’efficacité sur ce canal. Au lieu de harceler les consommateurs avec une stratégie de marketing conventionnelle, les entreprises devraient miser sur la viralité.

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Une start-up japonaise conçoit une application hybride : un plan fusionné à de la réalité augmentée

Une start-up japonaise conçoit une application hybride : un plan fusionné à de la réalité augmentée | Beyond Marketing | Scoop.it
Une société japonaise, Crossfader Inc., propose une carte alternative astucieuse, combinant l’affichage d’une carte..
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Social media – the game-changing channel for B2B

Social media – the game-changing channel for B2B | Beyond Marketing | Scoop.it

How relevant is B2B in social media marketing? was the embracing question behind a lively panel discussion and audience conversation yesterday in which I was a participant.Having a mobile strategy understates the importance of mobile. It's like having a side dish of steak. It suggests that mobile is one of many important online distribution channels, as opposed to the reality – it is the most important channel, and in fact, making a distinction between the desktop and mobile web is a mistake.

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