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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision
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The Future of Successful Business Means Scaling Empathy – Part 2 – Apply to Customer Touch Points

In part two of a three-part series on scaling empathy, Adam Helweh discusses finding the consumer touch points where empathy takes place.
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A/B Testing: Working with a very small sample size is difficult, but not impossible

A/B Testing: Working with a very small sample size is difficult, but not impossible | Beyond Marketing | Scoop.it
Working with smaller sample sizes can be difficult, but not impossible. Read further to learn four tips that you can use to aid your online testing effeorst when working with smaller sample sizes.
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[Infographic] The Content Marketing Matrix for Small Businesses

[Infographic] The Content Marketing Matrix for Small Businesses | Beyond Marketing | Scoop.it
PRWeb has created this matrix to show how different types of content can appeal to different consumers and offers facts or suggestions about each.
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Why Video Content Continuity Trumps Virality

Why Video Content Continuity Trumps Virality | Beyond Marketing | Scoop.it
Some marketers see virality as part of their game plan, but we can only create quality content and see how it spreads. Video content continuity trumps virality.
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Le Big Data à l’épreuve de la qualité des données

Le Big Data à l’épreuve de la qualité des données | Beyond Marketing | Scoop.it

Les entreprises surfent sur la vague du Big Data et se laissent séduire par des discours marketing qui leur promettent monts et merveilles sur l’analyse des données à grande échelle. Mais qu’en est-il de leur qualité ? Nous vous proposons de découvrir la vision de 3 spécialistes de la donnée.

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Bilan d'ARParis V : lunettes à réalité augmentée.

Bilan d'ARParis V : lunettes à réalité augmentée. | Beyond Marketing | Scoop.it
La 5eme édition d’ARParis était entièrement consacré aux lunettes à réalité augmentée.
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The prime hurdles of social business

The prime hurdles of social business | Beyond Marketing | Scoop.it

The notion of an organization being a “social business” is one that’s been talked about for the past few years, often focusing on social media tools and channels  – social networks, Twitter, blogs, etc – that people can use to connect with other people in a manner that’s more authentic that the rigidity, formality and control of marketing and public relations and instead is, well, social.

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Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago

Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago | Beyond Marketing | Scoop.it

Having a mobile strategy understates the importance of mobile. It's like having a side dish of steak. It suggests that mobile is one of many important online distribution channels, as opposed to the reality – it is the most important channel, and in fact, making a distinction between the desktop and mobile web is a mistake.

 

 

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Organization is Key to Successful Blog Commenting

Organization is Key to Successful Blog Commenting | Beyond Marketing | Scoop.it
Here are three ways you can keep your blog commenting organized and get the most value for your time.
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The Many Challenges of Handling Marketing Data

The Many Challenges of Handling Marketing Data | Beyond Marketing | Scoop.it
The marketer has many analytic tools and strategies at disposal. However, regardless of what such tools promise to deliver, the effectiveness of the tool is only as good as the data it uses.
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10 Expert Tips For Creating Viral Videos For Your Brand | Social Media Marketing University

10 Expert Tips For Creating Viral Videos For Your Brand | Social Media Marketing University | Beyond Marketing | Scoop.it
Have you ever made a series of viral videos that drove tons of traffic to your websites? If not, find out how to do just that in today's excellent post!
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Marketing Automation: Why You're Doing it Wrong

Marketing Automation: Why You're Doing it Wrong | Beyond Marketing | Scoop.it

Marketing automation sometimes sounds like a dirty word, and for good reason. When done incorrectly, it has the potential to undervalue a marketer's database, irritate those on the receiving end of the campaign, and generate poor results. If that's not enough to make marketers want to wash out their mouths with soap, I'm not sure what is. I guess you could ask Ralphie.

But the truth is, marketing automation holds a lot of promise for marketers, because it is a powerful tool that can help them overcome some of the core problems they face. For example, we all know that devoting personal attention to our leads tends to generate the best results. Marketing automation can actually help you scale that personal attention. And we could all use some more time in our day to focus on more high-level concerns than just manually nurturing leads. Marketing automation can help with that, too! And these are only a couple of examples.

Let’s take a look at some common mistakes made with marketing automation, and some of their better alternatives.

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The Rise of Long Form Video Demands New Advertising Strategies [Report]

The Rise of Long Form Video Demands New Advertising Strategies [Report] | Beyond Marketing | Scoop.it
In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter.
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The Future of Successful Business Means Scaling Empathy - Part 1 - Customer Personas

The Future of Successful Business Means Scaling Empathy - Part 1 - Customer Personas | Beyond Marketing | Scoop.it
Many of the most popular brands have exhibited a clear mastery of the power of empathy. The first step to this is understanding your customer. Try starting with personas.
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Using Time To Stop Undervaluing Channel Performance

Using Time To Stop Undervaluing Channel Performance | Beyond Marketing | Scoop.it

Standard channel performance analysis makes the assumption that a click from all channels behaves the same way. Picture your weekly performance report – in a given week you observe x clicks and y conversions coming from a given channel (eg PPC, Organic search, Display, Remarketing Facebook, etc).

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Are You a Marketing Cheater? The Continued Gamification of Attention

Are You a Marketing Cheater? The Continued Gamification of Attention | Beyond Marketing | Scoop.it
Throughout history, marketers have sought an edge. Now with an explosion of social media, marketers must balance being aggressive with being out of bounds.
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Social Currency 2012 Brand

How Brands and businesses can prosper in a digitally connected world

 

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Marketing viral, content marketing… les nouvelles recettes pour les réseaux sociaux

Marketing viral, content marketing… les nouvelles recettes pour les réseaux sociaux | Beyond Marketing | Scoop.it

Les marketeurs sont de plus en plus nombreux à investir dans les réseaux sociaux, formidables outils de communication et de recrutement d’ambassadeurs. Néanmoins, leurs actions manquent d’efficacité sur ce canal. Au lieu de harceler les consommateurs avec une stratégie de marketing conventionnelle, les entreprises devraient miser sur la viralité.

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Une start-up japonaise conçoit une application hybride : un plan fusionné à de la réalité augmentée

Une start-up japonaise conçoit une application hybride : un plan fusionné à de la réalité augmentée | Beyond Marketing | Scoop.it
Une société japonaise, Crossfader Inc., propose une carte alternative astucieuse, combinant l’affichage d’une carte..
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Social media – the game-changing channel for B2B

Social media – the game-changing channel for B2B | Beyond Marketing | Scoop.it

How relevant is B2B in social media marketing? was the embracing question behind a lively panel discussion and audience conversation yesterday in which I was a participant.Having a mobile strategy understates the importance of mobile. It's like having a side dish of steak. It suggests that mobile is one of many important online distribution channels, as opposed to the reality – it is the most important channel, and in fact, making a distinction between the desktop and mobile web is a mistake.

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3 Ways to Market Your Small Business With Less Cash

3 Ways to Market Your Small Business With Less Cash | Beyond Marketing | Scoop.it
It is hard to market a small business when you are strapped for cash. Here are some tips on how to creatively market your small business.
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Marketers Look at Teleprospecting to Nurture Leads

Marketers Look at Teleprospecting to Nurture Leads | Beyond Marketing | Scoop.it
Marketers who engage in marketing automation (prospecting, nurturing and conversion) should take another look at teleprospecting.
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Mining Data for Right Content Marketing at the Right Time

Mining Data for Right Content Marketing at the Right Time | Beyond Marketing | Scoop.it
In this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand monitors data and trends to create content people want.
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Should You Pay Up to Succeed in Social, or Refresh Your Content Strategy? [Inbound Industry Report]

Should You Pay Up to Succeed in Social, or Refresh Your Content Strategy? [Inbound Industry Report] | Beyond Marketing | Scoop.it

"How Strong is Your Facebook Reach, Really?

If you manage a Facebook brand page, I'm sure you've taken notice of how many people actually see each post you publish. And, I'm also pretty sure you've thought, "What's the deal?" when comparing that number to your brand's actual number of Facebook fans—there's a huge discrepancy..."

 

 

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Value Proposition: Why do customers act?

Value Proposition: Why do customers act? | Beyond Marketing | Scoop.it

"Some people waited more than four hours to vote in the recent election. And people camp out in front of Apple stores for the latest iPhone releases.

And yet …

In most other areas of modern life, any minor delay of inconvenience is greeted with anything from annoyance to sheer rage (check out #FirstWorldProblems on Twitter).

So why on earth would someone camp out in line for a phone that, once they get it, they complain about when it takes a moment too long to give them the information they want?

And how does this affect why customers act on your offers ?..."

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