Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Your Brand is More Important Than You Think: BrandSTOKE’s 9 Criteria for Brand Essence - Brian Solis

Your Brand is More Important Than You Think: BrandSTOKE’s 9 Criteria for Brand Essence - Brian Solis | Beyond Marketing | Scoop.it

The importance of establishing your brand in the era of Digital Darwinism cannot be overstated. Digital Darwinism occurs when technology and society evolve faster than one’s ability to adapt. Every brand is vulnerable, but no business is too big to fail or too small to succeed.

With customers today being increasingly connected, informed, and ultimately empowered, their expectations only escalate. In short, they are more discerning and demanding than ever before. The brand and the brand promise are of paramount importance. Without it, businesses instead rely on fleeting factors such as price, trends, events, gimmicks, and other elements that make it difficult to develop a long-term bond or relationship between a customer and the product or the brand.

When someone asks your customers what is it about your product or brand that draws them to you, what do you want them to say? What do you want people to feel?

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Key Factors that Determine Success of Lead Generation Efforts

A recent survey on lead generation practices conducted by the BtoB magazine reveals that 74 percent of the marketers have a formal lead generation program or the other, and of them, 48 percent have extensive lead generation programs in place.
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Chaîne de production d'un site Web en un clin d'oeil

Chaîne de production d'un site Web en un clin d'oeil | Beyond Marketing | Scoop.it

Jalons, implication, importance et délai

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Gamechangers: The Next Generation of Business Innovation by Peter Fisk

The next generation of business are changing the game - through innovative brands and business models, leadership and value creation

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Seth Godin vs. Guy Kawasaki

Seth Godin vs. Guy Kawasaki | Beyond Marketing | Scoop.it
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The Spectrum Crunch Fallacy, and How New Technologies Will Keep Wireless Data Flowing

The Spectrum Crunch Fallacy, and How New Technologies Will Keep Wireless Data Flowing | Beyond Marketing | Scoop.it

Take a look around at the next ball game or concert you attend. You’ll see thousands of fans sending text messages or snapping photos and e-mailing them to friends. Those armies of smartphone owners are behind a striking increase in wireless data usage: Cisco estimates that mobile data traffic will grow by a factor of 18 by 2016, and Bell Labs predicts it will increase by a factor of 25.

With traffic growing so rapidly, is wireless spectrum likely to run out?

 

 

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Les tendances du sampling en Web analytics

Les tendances du sampling en Web analytics | Beyond Marketing | Scoop.it

Dans le domaine du web analytics, le sampling (échantillonnage) nous est souvent présenté comme une amélioration utile et même nécessaire. L’argument généralement avancé est le gain en termes de vitesse de traitement des données. Ce concept me tiraille entre consternation et admiration. Consternation, car on fait l’apologie de la moindre qualité, et admiration car on arrive à faire passer un aveu de faiblesse pour une force…

 

 

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Infographic: Six Brand Advocate Archetypes

Infographic: Six Brand Advocate Archetypes | Beyond Marketing | Scoop.it

Brand advocacy is defined as the activation of people who are, or could be, passionate enough to engage on behalf of the brand and ultimately expand the customer base.

 

 

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Big Data: Big Opportunity In Banking… Or Big B.S.?

Big Data: Big Opportunity In Banking… Or Big B.S.? | Beyond Marketing | Scoop.it

Big Data. Everyone in retail banking is talking about it, but no one really seems sure what it is. At the very least, confusion and controversy surrounds how to utilize big data in practical applications, and the magnitude of opportunity is represents. Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of information?

 

 

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The Power of Being Able to Say, 'I Don't Know' | Small Agency Diary - Advertising Age

Like it or not, our industry is one dominated by young stars, and the social-media side is filled with them. I'm fortunate to work with some of the brightest young people I've ever encountered. Yet youth comes with a certain level of inexperience that only years in the industry can fill. The writer Malcolm Gladwell has popularized a theory that you need to work 10,000 hours at something before you can be great at it. That reminds me of a lesson I learned once from someone twice my age: "It's OK not to know everything."

 

 

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The Mobile Advertising Ecosystem Explained

The Mobile Advertising Ecosystem Explained | Beyond Marketing | Scoop.it

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.

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The First Step in Social Business: Discovery

The First Step in Social Business: Discovery | Beyond Marketing | Scoop.it

The question I often hear is “Where do we start?” The short answer is that you should start at the beginning, but how we define the beginning is probably the most critical step.

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Decelerator Helmet Lets Wearer See in Slow Motion, Won’t Help You Dodge Bullets

Decelerator Helmet Lets Wearer See in Slow Motion, Won’t Help You Dodge Bullets | Beyond Marketing | Scoop.it
Everything looks more interesting in slow motion, even if it's just some dude choking on cinnamon dust. Wouldn't it be awesome if you perceived your surroundings in slow motion? The Decelerator Helmet was made precisely for that purpose.
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Trends for 2013: What Fragmentation Means for 'Critical Mass'

More channels mean smaller audiences despite more time spent with media

 

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How to Calculate the Value of Your Social Media Followers [CALCULATOR]

How to Calculate the Value of Your Social Media Followers [CALCULATOR] | Beyond Marketing | Scoop.it
An easy-to-use formula and calculator for determining the monetary value of your Facebook and Twitter followers.
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Makers, la nouvelle révolution industrielle

Makers, la nouvelle révolution industrielle | Beyond Marketing | Scoop.it

Pearson publie ce jour la traduction du nouveau livre de Chris Anderson, intitulé Makers : la nouvelle révolution industrielle. Et comme tous les livres de Chris Anderson, c’est un évènement.

 

 

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Landing Page Optimization.by the number {infographic]

Landing Page Optimization.by the number {infographic] | Beyond Marketing | Scoop.it
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Le mythe du sampling vertueux en Web analytics [2/2]

Le mythe du sampling vertueux en Web analytics [2/2] | Beyond Marketing | Scoop.it

Nous venons de voir que le sampling est profitable à l’opérateur, mais qu’en retire le client ? Les opérateurs nous assènent qu’il gagne en performance et en rapidité, or nous avons vu ce qu’il en est. Mais que nous disent-ils de l’impact sur la pertinence des résultats ? Justement, ils ne nous disent rien, et c’est bien là que le bât blesse.

Là encore, le langage est trouble et entretient la confusion. Certains opérateurs justifient le sampling en invoquant son utilisation fréquente en sciences statistiques. Cet argument est fallacieux car l’amalgame n’a aucun sens, il est même extrêmement nocif.

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A Three-Step Approach for Linking Content and Behavior: Measuring Relevancy

A Three-Step Approach for Linking Content and Behavior: Measuring Relevancy | Beyond Marketing | Scoop.it

Various studies over the years have examined the relationship between content relevancy and behavior. Almost everyone would agree that content must be relevant. But what is relevance? According to Wikipedia: "Relevance describes how pertinent, connected, or applicable something is to a given matter." A thing is relevant if it serves as a means to a given purpose.

In the context of this discussion, the purpose of content is to positively influence customer or employee behavior, such as increasing purchase frequency, purchase velocity (time to purchase), likelihood to recommend, productivity, etc.

When we ask marketers and others how they measure content relevancy, we often hear, "We base it on response rate." If the response rate meets the target, then we assume the content is relevant; if response doesn't meet the target, we assume it's not relevant.

 

 

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marketing digital et usages ubimedia: Les marques, commerçants et opérateurs de service seront "Responsive Ready" dans le monde ubimédia

marketing digital et usages ubimedia: Les marques, commerçants et opérateurs de service seront "Responsive Ready" dans le monde ubimédia | Beyond Marketing | Scoop.it

Dans le domaine de la conception d'interface, le "Responsive Web Design", qu'on appelle aussi « One Web » (un web unique lisible et ergonomique partout sur tout type d'écran), se voit opposer cette critique: comment garantir une expérience utilisateur réellement adaptée à chacun des contextes d'usage et de connexion si la marque, le marchand ou l'opérateur de service, se bornent à répliquer le même contenu, certes parfaitement ergonomique, mais qui n'exploite pas finement les caractéristiques du contexte et le background de l'utilisateur ?

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7 Reasons Your “Social Media Guru” Isn’t Really A Guru

7 Reasons Your “Social Media Guru” Isn’t Really A Guru | Beyond Marketing | Scoop.it
Social Strategy or Stereotype? In case you hadn't noticed, people really like to poke fun at social media-types. And why not?
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11 Biggest Social Media Disasters of 2012

A look back at the biggest blunders brands made on social media this year.
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Why big data could sink Europe's 'right to be forgotten'

Why big data could sink Europe's 'right to be forgotten' | Beyond Marketing | Scoop.it
A report by Europe's cybersecurity agency points out several flaws with the proposed 'right to be forgotten'. A big one has to do with the challenges presented by the increasing use of aggregated data.
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