Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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33 Examples of Dynamic Tags to Personalize Your Email Sends

33 Examples of Dynamic Tags to Personalize Your Email Sends | Beyond Marketing | Scoop.it
Use dynamic tags to make your email marketing and lead nurturing more personal.
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How to Build Your Own Idea Refinery

How to Build Your Own Idea Refinery | Beyond Marketing | Scoop.it

Ideas are the fuel that drive our economy and if you listened to this week's Engaging Brand Podcast, you will hear that although 94% of people think creativity is vital, only 35% believe they have the skills and processes to deliver them.Wow....just think about that for a minute....for something that drives profitability, that create growth....less than a third believe they have the ability to deliver great ideas!

Here is how I see creativity - you know me, I love a little analogy.

 

 

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Paywalls are a short-term fix, not a long-term solution

Paywalls are a short-term fix, not a long-term solution | Beyond Marketing | Scoop.it
Media companies shouldn’t have to choose between paid content and ad-supported digital business models. The reality is, they’ll probably need elements of both to survive.
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Seeking the Long Tail: Using Search Operators to Find Links

Seeking the Long Tail: Using Search Operators to Find Links | Beyond Marketing | Scoop.it

When it comes to link building, the best links are the ones you can build naturally. The golden question for every webmaster seems to be: how to do I get links to my site? It is a fairly simple process that involves a lot of really great content, plenty of time and more rejection than you ever thought could be possible.

 

 

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Persona Tool : Up Close and Persona

A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect's buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior.

There may be multiple types of customers and companies that your business targets, and this persona tool will help create a picture of the most important customer types.

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How to Get More From Every Piece of Content You Produce

How to Get More From Every Piece of Content You Produce | Beyond Marketing | Scoop.it

Content creation must involve strategy. That’s the part that you must understand or its production is little more than a chore.

For some time now I’ve been preaching the idea of a “total body of work” approach to content for marketing purposes.

Waking up each day and deciding what you might blog about is not a sustainable content strategy – even though many a blogger makes it look so.

 

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On-going tracking content marketing metrics

On-going tracking content marketing metrics | Beyond Marketing | Scoop.it

These are the content marketing metrics that can be monitored using existing tracking systems. They fall into five basic metrics categories.

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A/B Split Testing on Facebook Tabs

A/B Split Testing on Facebook Tabs | Beyond Marketing | Scoop.it
Social media networks provide opportunities for marketers to learn more about their customers through testing. Read on to learn what our sister company, MarketingSherpa, learned about its audience by performing an A/B split test on Facebook Tabs.
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Free Visual eBook: 20 Ways to Rock The Social Web

Free Visual eBook: 20 Ways to Rock The Social Web | Beyond Marketing | Scoop.it

The music business is tough. Everyone wants to be a star but only some put in the time, effort and bring the talent to really make a difference and become successful.“Making it” in the social media world isn’t so different. Everyone seems to be a “social media guru” but few seem to deliver on the promise of making a difference and achieving a positive impact on business outcomes. But like the music business, there are those few who bring varying degrees of talent, dedication and smarts to really leverage the social web to become rockstars in their respective industries and roles.

 

 

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Mobile SEO [Infographic]

Mobile SEO [Infographic] | Beyond Marketing | Scoop.it

It’s a nice way of visualizing the changes that are happening in SEO right now when it comes to device fragmentation. I was surprised when I agreed with most of the infographic, as I do see a lot of bad information out there, but then noticed that they cited this website in the infographic. Good to see other professionals doing research before they voice their opinions.

t’s a nice way of visualizing the changes that are happening in SEO right now when it comes to device fragmentation. I was surprised when I agreed with most of the infographic, as I do see a lot of bad information out there, but then noticed that they cited this website in the infographic. Good to see other professionals doing research before they voice their opinions. Enjoy, and share.

 

 

 

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The 16 Most Important Social Media Updates of 2012

The 16 Most Important Social Media Updates of 2012 | Beyond Marketing | Scoop.it
Read about the biggest social media marketing updates from 2012.
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Ecosystem of Lifecycle Marketing Infographic |

Ecosystem of Lifecycle Marketing Infographic | | Beyond Marketing | Scoop.it

Learn the ecosystem of lifecycle marketing. Start at the surface with lead generation and dive into the depths of the world of marketing with lifecycle marketing automation. With sales cycles increasing in length and complexity, marketers and businesses alike are turning to new tactics, strategies and technologies to drive the right relationships forward.

 

 

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Innovation Excellence | The New 6Ps of Radical Innovation for Large Companies – #5 PERSISTENCE

Innovation Excellence | The New 6Ps of Radical Innovation for Large Companies – #5 PERSISTENCE | Beyond Marketing | Scoop.it
How do large companies pursue radical innovation? You know, the kind of new product that changes or creates a market. In my first blog I summarized the 6Ps, a template that I believe could help to increase the output of game-changing innovation.
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La pertinence des algorithmes « InternetActu.net

La pertinence des algorithmes « InternetActu.net | Beyond Marketing | Scoop.it
InternetActu.net est un site d'actualité consacré aux enjeux de l'internet, aux usages innovants qu'il permet et aux recherches qui en découlent.
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The Future of Work: 4 Trends That Matter to Your Work + Life

The Future of Work: 4 Trends That Matter to Your Work + Life | Beyond Marketing | Scoop.it
I see four significant trends impacting the future of work and I’ll describe them here, along with the implications of them for employers, workers and everyone in between. I think you can take these to the bank.
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James Walker's curator insight, December 14, 2012 1:10 PM

Since the one of the primary goals of education is to prepare the future work force it only makes sense to try and understand the future of work.

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20 Questions to Ask Yourself Before Adding Social Media to Your Marketing

20 Questions to Ask Yourself Before Adding Social Media to Your Marketing | Beyond Marketing | Scoop.it
Should every company engage in social media? I don't think so. Companies should first ask themselves these 20 questions to see if social media will benefit their business.
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Top 10 Social Media Marketing Mistakes That You Mustn’t Make

Top 10 Social Media Marketing Mistakes That You Mustn’t Make | Beyond Marketing | Scoop.it

Social media marketing is something that everyone is adopting. Be it an established business or a small- local business. Everyone wants to jump onto the bandwagon of making their brand presence felt on social networks. The simple reason being – that’s where the crowd is. However, there are some common mistakes visibly noticed.

 

- Why are all endeavors not successful?

- Why are all Facebook and Google Plus pages as popular?

- Why are your competitors doing better on SMM?

- What promises are you making and not catering to?

 

There are various such questions that need to be answered. Hence, here are the top 10 mistakes that you mustn’t make with your social media marketing:

 

 

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3 steps to make the most of your eMail list

3 steps to make the most of your eMail list | Beyond Marketing | Scoop.it

Y"ou’ve got an email list and you’re continually adding to it. But are you using your email list effectively? It’s a fine balancing act leveraging your database to keep in front of leads and move them toward a sale, without turning them off and creating unsubscribes.Here are three steps to use your email list to better facilitate the sale:..."

 

 

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15 tactics to help you become a brilliant guest blogger

15 tactics to help you become a brilliant guest blogger | Beyond Marketing | Scoop.it

"...some useful tips for people looking for guest blogging opportunities..."

 

 

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5 Ways an Introvert Can Build a Thriving Online Audience

5 Ways an Introvert Can Build a Thriving Online Audience | Beyond Marketing | Scoop.it

Do you often find yourself intensely focused on the things that interest you? Do you enjoy solitude and quiet?

Do you prefer deep conversations over loud parties? Do crowds drain you? Does alone time energize you?

If so, chances are you’re an introvert.

Either you’re giving a knowing nod or you’re confused because you thought introversion meant you were merely shy.

And maybe you’ve despaired that that introversion and “shyness” have held you back from achieving your business goals online?

 

 

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Why Have a Content Strategy?

Why Have a Content Strategy? | Beyond Marketing | Scoop.it

Content allows you to build an audience, attract customers through opt-in (vs. the old opt-out tactics), and create advocates on behalf of your business or brand. In addition to planning for those milestones, you will need to plan content for each phase of the buyer's journey.

 

 

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Multilingual Marketing

Multilingual Marketing | Beyond Marketing | Scoop.it
In today’s global digital age, one thing’s for sure: Wherever you are, people across the globe are using search engines to gather content and information. From the United States to Russia, China, the United Kingdom and beyond, people are using...
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Médias : d'un chaos l'autre

En désespoir de cause, des patrons de presse, au Brésil, en Allemagne, en France, en Italie, se retournent contre les maîtres du Web. Ils voudraient faire payer Google pour la diffusion de leur contenu. Or Google leur envoie aussi du trafic : c'est compliqué. Au bout du compte, c'est au consommateur de payer s'il veut de l'information solide, diverse et fiable. Beaucoup de médias traditionnels ont été trop lents à relever le défi que leur lancaient les nouvelles technologies : s'adapter ou mourir. Mais le public, habitué à la gratuité du numérique, a, lui, un autre défi à accepter : payer ou renoncer à l'information de qualité. Ce combat-là, les maîtres du Web devraient le mener aux côtés des vieux médias.

 

 

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7 Critical Things Every Lead Nurturing Email Needs to Communicate

7 Critical Things Every Lead Nurturing Email Needs to Communicate | Beyond Marketing | Scoop.it
The 7 things every marketer should be communicating in their lead nurturing emails.
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How to Make Almost Anything [WELCOME IN THE BITOM WORLD]

How to Make Almost Anything [WELCOME IN THE BITOM WORLD] | Beyond Marketing | Scoop.it
In recent decades, the world has been rocked by revolutions in the digitization of computation and communication. Now the physical world is being digitized, thanks to new technologies that can turn data into things and things into data.

 

[BITOM=BIT + ATOM]

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