Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013

2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but in whatever market or industry you're in...
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unlocking the value of big data

unlocking the value of big data | Beyond Marketing | Scoop.it

Wherever you sit, either as user or IT decision-maker, the cascade of data from so many sources is obviously growing. What isn’t always obvious is the extent of its impact on our organizations: from HR’s need to find data scientists, to existing business analysts, to hardware engineers looking for data center designs that can handle it all – we’re all in this together. Big Data is getting a lot of attention right now, but the need for new software and computing infrastructure to handle both the volume, and the unstructured nature of this data, is here to stay.

This infographic is a call to action for many of the people in your organization, not just IT. We hope it can help spark the conversations that need to happen.

 

 

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Top 10 Free Marketing Ebooks of 2012

Top 10 Free Marketing Ebooks of 2012 | Beyond Marketing | Scoop.it
We've gathered the best free marketing ebooks of 2012, and some of them are truly epic and authoritative.
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Time management for internet marketers

Time management for internet marketers | Beyond Marketing | Scoop.it
You can learn to manage your time, or you can end each day curled up in a ball under your desk. At least, those were my choices. I never found a pre-conceived time management system that worked for me as an internet marketer.
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13 Hilarious Examples of Truly Awful Stock Photography

13 Hilarious Examples of Truly Awful Stock Photography | Beyond Marketing | Scoop.it

Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There's the rise of Pinterest. The more visual nature of Facebook after the release of Timeline. The popularity of infographics. The general population's short attention span coupled with an overall aversion to reading. After all, a picture says 1,000 words, right?

But are your pictures saying the 1,000 words you want them to? Or are they making you look generic at best, and ridiculous at worst? That's what sometimes happens when a marketer hops onto a stock photography site for homepage photography, slide deck backgrounds, blog post images, and the like. They often end up with stock photos that are generic, impersonal, rooted in no realism of any sort, and as a result, are completely and utterly laughable. It's what marketing strategist and bestselling author David Meerman Scott refers to as "visual gobbledygook," and it's why he often recommends using images of real people (like your employees and your customers) on your website and in your marketing assets instead.

So this post is going to pull out a small sampling of some of the more ridiculous stock photography you might stumble upon in your search for the stuff that's actually good. So when you see stuff like this during your image shopping ... just keep clicking. There's plenty of legit photography and illustrations out there that mean you don't need to settle for the bland and boring.

 

 

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Benchmarking for Content Marketing | Getting Started

Benchmarking for Content Marketing | Getting Started | Beyond Marketing | Scoop.it

Most B2B marketers I know have a hard time keeping up with everything that’s thrown their way. Depending on the size of the company, they’re ultimately responsible for advertising, public relations, organizing customer events, writing and distributing press releases, editing case studies and white papers, and running the social media machine. Keeping up with competitors’ content marketing and thought leadership activities gets pushed pretty far down on their to-do list.

 

 

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Where Culture Derails Social Influence Marketing - Sensei Blogs

It’s the earned media and public advocacy that brand marketers would die for, the type of public promotion many try to emulate when accessing social celebrities and socially-active people with high Klout scores. Find people who are perceived to have a popular voice and get them to talk about your product and their audience will beat a path to your door, open wallets in hand.

 

 

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The Most Common Types of Employee Resistance To Enterprise Collaboration and How to Deal With It

Based on a research report Chess Media Group released last year on the State of Enterprise 2.0 Collaboration, the most common types of employee/user resistance to collaboration are: employees don’t want to learn a new technology, employees don’t have the time, and employees are already overwhelmed with existing technologies they are using. Let’s take a look at each one in more detail and explore how to deal with them when they come up

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Mesurer l’autorité plutôt que l’influence : l’identité numérique comme indicateur

Mesurer l’autorité plutôt que l’influence : l’identité numérique comme indicateur | Beyond Marketing | Scoop.it

Sur le web la plupart des professionnels ou outils cherchent l’influence : des contenus, des internautes… Mais l’intégration progressive des attributs de l’identité numérique des internautes dans la hiérarchisation des informations produites sur les plates-formes web amène à ne plus que questionner en termes d’influence mais d’autorité.

 

 

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5 Ways To Encourage Customers To Share Your Content

5 Ways To Encourage Customers To Share Your Content | Beyond Marketing | Scoop.it

"There are lots of studies now that have confirmed what we all suspected – consumers trust ads only about 33% of the time – but, they trust recommendations from peers 92% of the time. What to do when your best customers aren’t listening anymore? Stop talking and let your customers do the talking instead. Create remarkable, inviting content and empower them to show their love for your brand by sharing it across their social footprint. Marketo Social Marketing allows you to create a variety of social offers that you can easily integrate into all of your marketing efforts. Social is more than just a channel or a tactic, it should be present in every aspect of your marketing..."

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Le principe de segmentation marketing a-t-il encore un sens ?

Le principe de segmentation marketing a-t-il encore un sens ? | Beyond Marketing | Scoop.it

Un article que j'ai publié il ya quelques années sur Journaldunet mais qui à mon sens demeure d'actualité pour commencer à ré-interroger certaines de nos pratiques marketing et notamment à l'heure des 1000 promesses du marketing automation et du Big Data.

 

- Du macroscosme au "mésocosme" client

- Divisez sans relier n'est pas connaître

- Un marketing en recomposition

- L'assise scientifique d'une connaissance

- De la segmentation à la défragmentation

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Visual Gold! The New Revolution of Content Marketing [Infographic]

Visual Gold! The New Revolution of Content Marketing [Infographic] | Beyond Marketing | Scoop.it

Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix.

The problem is that customer and prospects have less time for weighty words due to the current state of information overflow. In addition, the fast paced world of social media has forced us to learn to digest information faster and sometimes even at a glance. This visual consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading.

 

 

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10 TENDANCES CONSOMMATEURS INDISPENSABLE POUR 2013

L'année 2013 sera un véritable tourbillon de nouvelles opportunités et de nouvelles demandes.
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PRESUMERS are mainstream consumers

PRESUMERS are mainstream consumers | Beyond Marketing | Scoop.it

Abit of a profile, based on September 2012 data on Kickstarter users by Quantcast: /

 

- Kickstarter users are predominantly (62%) male.50%

- are between 18 and 34, and 20% are between 34 to 44.

- Almost half (48%) are college educated. That’s against 30.4% of Americans aged over 25 having a college degree (Source: US Census Bureau, February 2012).

- 45% earn more than USD 50,000 a year

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In other words, PRESUMERS are mainstream consumers. If a little better educated than usual

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THE EXPECTATION ECONOMY

THE EXPECTATION ECONOMY | Beyond Marketing | Scoop.it

Even though you've heard about the New Economy, the Experience Economy, the Surprise Economy, the Attention Economy, the Leisure Economy and so on, we can't help but throw yet another Economy your way: the EXPECTATION ECONOMY.

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We are the Web [infographic]

We are the Web [infographic] | Beyond Marketing | Scoop.it
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The benefits of an outside marketing audit

The benefits of an outside marketing audit | Beyond Marketing | Scoop.it

 Here’s some practical advice from the folks at Simple Machines Marketing and we couldn’t agree more. We often start our engagements with new clients with an audit like Charlie describes:

 

As a marketing strategist who works directly with clients, I’m very familiar with the frustration businesses feel when it comes to marketing. The common theme in a lot of the frustration has to do with uncertainty. When a client is responsible for making projections and they’re forced to deal with the probabilities and estimates of a new marketing channel, that’s frustrating.

The fact is that even businesses with a healthy revenue stream and an active marketing operation are often frustrated by uncertainties in marketing. Is there still a good amount of revenue out there that could be claimed with a sharper strategy? If you doubled down on your advertising budget, would that mean doubling your profits? Or, could you be spending less and seeing the same results? Maybe everything is perfect the way it is now ?

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Is it Time for Content Marketers to Abandon Facebook ?

Is it Time for Content Marketers to Abandon Facebook ? | Beyond Marketing | Scoop.it

If you spend time on Facebook, you’ve seen a great weeping and gnashing of teeth as Pages realize that they’re only reaching a tiny sliver of their audiences with each post.

Facebook’s noisy, overvalued IPO means they need a better revenue model. Page owners are being strong-armed encouraged to pay to “Promote” posts to get a wider reach to the audiences they built in the first place.

For a business with a really large Facebook audience, this can run into tens of thousands of dollars a year.

Does this suck? Yes, it sucks.

 

 

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3 Beliefs Of NextGen Organizations

3 Beliefs Of NextGen Organizations | Beyond Marketing | Scoop.it

NextGen organizations persistently reinvent their value proposition and take new things on. These organizations create a culture of collaborative innovation as key to engagement with all stakeholders.Culture is the defining issue that will distinguish the most successful businesses from the rest of the pack. And strategic beliefs are more important than strategic planning when thinking about how organizations keep the long view. When asked ‘What’s your strategy?’, they say, ‘Ask me what I believe, first.’ That’s a far more enduring answer.”

 

 

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Your 12-Point Checklist for Mobile-Optimized Landing Pages

Your 12-Point Checklist for Mobile-Optimized Landing Pages | Beyond Marketing | Scoop.it
Learn how to optimize your mobile landing pages for better conversion rates.
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Les marques full digitales plus rentables que les autres

Les marques full digitales plus rentables que les autres | Beyond Marketing | Scoop.it
Les entreprises ne doivent pas se contenter de faire du marketing digital. Elles doivent aller plus loin, transformer leur business model, impliquer clients, fournisseurs, partenaires.
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Management 2.0 : Innovation Across the Enterprise

Management 2.0 : Innovation Across the Enterprise | Beyond Marketing | Scoop.it

The history always gave a competitive advantage to nations as to companies which knew how to get organized according to their time. The empire of Charles-Quint was a model of decentralized organization, quite as Caesar for the logistics of his armies.

 

 

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Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website

Beyond the Landing Page:  Delivering Targeted Messages to your Prospects Throughout Your Website | Beyond Marketing | Scoop.it
Marketers know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels with ‘On-Site’ marketing with the ultimate goal of personally engaging your customer.
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