Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Infographics: How to Guarantee Content Marketing Success

Infographics: How to Guarantee Content Marketing Success | Beyond Marketing | Scoop.it
Infographics are content marketing magnets. They reduce text to visual content while simplifying complex information into an easy-to-digest format. As a result, they magically seem to build your brand and position you as a thought leader.
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The Stages of Social Media Listening - Salesforce Marketing Cloud

The Stages of Social Media Listening - Salesforce Marketing Cloud | Beyond Marketing | Scoop.it

For as long as companies have been engaging in social media, the common first practice has been to listen before talking. People are talking about your company, your competitors, and your industry. These conversations are happening on the social web whether you are listening or not, so you may as well tune in. If you aren’t doing even the most basic level of listening, you really aren’t grasping how social media has changed business.

 

 

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"CTRL ALT DEL" , finally something new and not the nth book or catalog about social media

"CTRL ALT DEL" , finally something new and not the nth book or catalog about social media | Beyond Marketing | Scoop.it
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The Risk Of Not Being A Social Business

The Risk Of Not Being A Social Business | Beyond Marketing | Scoop.it

It’s not the will to win that matters—everyone has that. It’s the will to prepare to win that matters.” — Paul “Bear” BryantPreparing to win in the future of business means preparing to be a social business.

The social business market is expected to reach $6.4 billion in the next four years, according to Forrester Research, and that’s precisely why technology’s biggest players — Microsoft, IBM — have been making key acquisitions. But technology is only one part of being a social business.

 

 

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The Increasing Risk Of Social Media

The Increasing Risk Of Social Media | Beyond Marketing | Scoop.it

In case anyone is wondering how much interest there is in learning about social media risk check out the graph below which illustrates the rise in interest since 2009 and predicted through 2013. The rise in searches for information about “social media risk” is a clear indication that more and more people and organizations are attempting to figure out how to manage, mitigate, reduce or transfer the inherent risk of social media. The questions on this subject matter are many while the answers are few.

 

 

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The Rise of Vendor Relationship Management

Our world is being turned upside down by the Big Shift. Customer Relationship Management (CRM) emerged in part to cope with the growing power of customers, but Vendor Relationship Management (VRM) flips this equation and anticipates that customers will increasingly take the lead in managing their vendors.

 

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MesInfos : quand les “données personnelles” deviennent vraiment… personnelles « InternetActu.net

MesInfos : quand les “données personnelles” deviennent vraiment… personnelles « InternetActu.net | Beyond Marketing | Scoop.it
InternetActu.net est un site d'actualité consacré aux enjeux de l'internet, aux usages innovants qu'il permet et aux recherches qui en découlent.
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Is Your Brand Great At Digital Marketing? A Diagnostic Framework.

Is Your Brand Great At Digital Marketing? A Diagnostic Framework. | Beyond Marketing | Scoop.it
Learn the six components of every magnificent digital strategy. Optimize search, social, display marketing strategies across rented+owned digital existence.
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Be Prepared as Digital Natives Demand the 4 Hour Work Week Lifestyle

Digital natives want a different lifestyle. Are you ready for employees who want to work where they want and when they want? If not, you may be in for a rude awakening.
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Email Marketing: Questions about subject line length, differentiating alert emails, and multivariate testing | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Email Marketing: Questions about subject line length, differentiating alert emails, and multivariate testing | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | Beyond Marketing | Scoop.it
We have received a plethora of questions for the upcoming MarketingSherpa webinar, Email Marketing: 3 Tips for Producing Engaging Email Content.
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What’s the ROI of Corporate Blogging?

What’s the ROI of Corporate Blogging? | Beyond Marketing | Scoop.it
In a few weeks this business blog will be 9 years old. That's 3,145 posts overall, of which I have written 2,537 myself.
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Internet of Everything: It’s the Connections that Matter

Internet of Everything: It’s the Connections that Matter | Beyond Marketing | Scoop.it
It is important to understand that the real value of the Internet of Everything (IoE) lies in both the number and value of connections.
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Six Ways B2B and B2C Will Always Differ

You may have heard that today’s digital and Web-centric technology is “blurring the lines” between B2B advertising and its more visible relative, B2C. Some even believe that this means B2B is losing its identity as a separate, stand-alone facet of advertising.
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Social Media Field Expands in 2012 [INFOGRAPHIC]

Social Media Field Expands in 2012 [INFOGRAPHIC] | Beyond Marketing | Scoop.it

Social media had a big year in 2012. A new infographic by SilverPop compiles the data and numbers for social media sites as of this year. While Facebook has one billion users, Twitter has half that, and Google+ comes in third place with 400 million users. Between its third and fourth year of existence, Facebook’s membership increased by six times, while Twitter’s grew eight times in that same period.

 

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Infographic: The New Face of Search Engine Optimization

Infographic: The New Face of Search Engine Optimization | Beyond Marketing | Scoop.it

Readers of our blog know that we’ve been huge critics of search engine optimization over the last year. Fuzz One has put together this incredible infographic, The New Face of SEO: How SEO Has Changed, that breaks down each of the strategies of old, and compares it to new strategies.

 

 

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Future of Digital : 2012 KPCB Internet Trends Year-End Update

- Basic stats

- Re-Imagination

- Asset Light Generation

- USA , Inc

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The Risk Of Not Listening

The Risk Of Not Listening | Beyond Marketing | Scoop.it

Lately I have been investigating whether traditional suppliers of risk products and services (insurance brokers & companies) are addressing emerging risk created by social technologies

 

 

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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Beyond Marketing | Scoop.it
Here are two methods you can use to put a numerical value on your social media efforts. Social media marketers everywhere, rejoice!
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Screw Google Glass, I want my augmented-reality heads-up-display contact lenses

Screw Google Glass, I want my augmented-reality heads-up-display contact lenses | Beyond Marketing | Scoop.it

Nano-electronics researcher Imec announced today that its lab in Ghent, Belgium has developed a curved LCD displaythat can be embedded in a contact lens. It’s perhaps the first step in creating invisible augmented reality technology that could eliminate the need for a screen on your phone, laptop, or gaming device.

 

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How to Diagnose and Repair Rotten Lead Nurturing Workflows

How to Diagnose and Repair Rotten Lead Nurturing Workflows | Beyond Marketing | Scoop.it
How to identify and diagnose under-performing lead nurturing workflows so you can repair them for better results.
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The Top 20 Most Social CMOs in the Fortune 100

The Top 20 Most Social CMOs in the Fortune 100 | Beyond Marketing | Scoop.it

This fall, Mark Fidelman, our Conference Director of BusinessNext Social, set out to find the most socially active group of CMOs in the Fortune 100. Surprisingly, the group is overall not on the early adopter end of the social media spectrum. Only one in five CMOs or top-level marketing / communications executives from the Fortune 100 list have an active public presence on social networks. In our experience, having a large digital network is a significant advantage for anyone in positions where communication and influence are key ingredients to success.

 

 

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What's the Deal With This Whole 'Context Marketing' Thing?

What's the Deal With This Whole 'Context Marketing' Thing? | Beyond Marketing | Scoop.it
Learn what context marketing is and why it's so important for your inbound marketing.
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The Dangerous Effects of Reading

In our personal lives we tend to optimize for one of two things: input or output. Reading or writing. Consuming or creating. The environment we live in – the prevailing culture – by default is optimized for consumption. Even our personal computers are turning into devices that are optimized for consumption! This is terrible and dangerous.
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Infographic: The Year in Content, Media and Marketing 2012

Infographic: The Year in Content, Media and Marketing 2012 | Beyond Marketing | Scoop.it
As 2012 draws to a close we look back on the year's biggest news events, trends and recurring themes. Mark Zuckerberg, Carly Rae Jepsen and PSY all make an appearance in our year-end infographic.
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Sales Lead Generation: Obstacles to overcome

There are many kinds of problems that one faces during the sales lead generation process. However, they need to be addressed and resolved nonetheless.
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