Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Why Most Marketers Have Online Demand Generation All Wrong

Why Most Marketers Have Online Demand Generation All Wrong | Beyond Marketing | Scoop.it

Writing and publishing blog posts, white papers, case studies and ebooks creates demand for a brand’s products and/or services, right? Doing social media marketing does, too, right ? Those are common presumptions in marketing today.

 

In actuality, they provide something much more powerful than generating demand for products and services. They generate the demand to join a brand’s community and cause. They also generate demand for more content.

 

 

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Part 3: Advertising is Dead, Long Live Advertising

Part 3: Advertising is Dead, Long Live Advertising | Beyond Marketing | Scoop.it

This is the third post in a series based upon our submission to Wharton’s Advertising 2020 initiative.

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Advertising is Dead, Long Live Advertising - Part 1

Advertising is Dead, Long Live Advertising - Part 1 | Beyond Marketing | Scoop.it

Part 1 is an introduction looking at the cultural context and our first thoughts on the implications for advertising. Subsequent instalments to follow over the next couple of days.

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Three Examples of New Process Strategy

We're in a new world of process management. But what does that really look like?
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Marketing and Buyer Personas for Funnel Design

Marketing and Buyer Personas for Funnel Design | Beyond Marketing | Scoop.it
Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments.
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Internet marketing for startups

A presentation I gave at SURF's meetup. You don't have to spend tons on marketing to get results. You DO have to make the effort, though.
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6 Tips for Creating Content That Spreads Naturally

6 Tips for Creating Content That Spreads Naturally | Beyond Marketing | Scoop.it
Learn how to get your content found without doing much inbound marketing.
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Facebook Usage Is On The Decline...So Who's Next? [Infographic]

Facebook Usage Is On The Decline...So Who's Next? [Infographic] | Beyond Marketing | Scoop.it
Facebook usage continues to decline, and even though there are over a billion users, is it inevitable that it will be another Myspace someday? Who's next?
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Agile Marketing & Rise of the Marketing Technologist

Presentation given at the December 2012 ITSMA Conference on 5 meta-trends in marketing.
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The Future of Selling - white paper

"The Future of Selling" white paper by Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, provides recommendations on how marketers can maximize sale...
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Better Content Marketing Titles | 10-Point Checklist

Better Content Marketing Titles | 10-Point Checklist | Beyond Marketing | Scoop.it
Before writing, promoting, and publishing your next book, eBook, or content marketing premium take a moment to make sure you've chosen the best possible title.
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The Online Community Life Cycle – Where Are You ?

Every online community has a life cycle. The key is to identify which part of the life cycle you are in to determine your strategy in order to strengthen the community to achieve your goals.
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Part 2: Advertising is Dead, Long Live Advertising

Part 2: Advertising is Dead, Long Live Advertising | Beyond Marketing | Scoop.it

This is the second post in a series based upon our submission to Wharton’s Advertising 2020 initiative.

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The Most Common Types of IT Resistance To Enterprise Collaboration and How to Deal With It

Based on a research report Chess Media Group released last year on the State of Enterprise 2.0 Collaboration, the most common types of IT resistance to collaboration are: it’s not a priority, there are security issues or threats, no manpower, and no budget. Let’s take a look at each one in more detail and explore how to deal with them when they come up.

 

 

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What a Big-Data Business Model Looks Like

What a Big-Data Business Model Looks Like | Beyond Marketing | Scoop.it

The rise of big data is an exciting — if in some cases scary — development for business. Together with the complementary technology forces of social, mobile, the cloud, and unified communications, big data brings countless new opportunities for learning about customers and their wants and needs. It also brings the potential for disruption, and realignment. Organizations that truly embrace big data can create new opportunities for strategic differentiation in this era of engagement. Those that don't fully engage, or that misunderstand the opportunities, can lose out.

 

 

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Relationship Building is Not about SEO at All!

Relationship Building is Not about SEO at All! | Beyond Marketing | Scoop.it

It's official now: relationship building replaces link building in SEO. I've been preaching relationships for years as part of SEO 2.0 but now the approach arrived in the SEO mainstream. I'm glad it has. There is just one problem with relationship building as applied using the old school SEO mindset: it doesn't scale! Ouch!

You can't build 100 relationships like you built 100 links in the era of SEO 1.0

 

 

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LeWeb : résumé de ce qu'il ne fallait pas rater cette année

LeWeb : résumé de ce qu'il ne fallait pas rater cette année | Beyond Marketing | Scoop.it
Durant trois jours, LeWeb'12 aura été riche en annonces, nouveaux produits, chiffres et tendances. Voici le résumé des moments les plus saillants.
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Social May Artificially Validate Motivation and Intent But…

Social May Artificially Validate Motivation and Intent But… | Beyond Marketing | Scoop.it

Don’t let the title scare you. it’s really a simple notion actually. It goes something like this. You’re a marketer, you’re tasked to sell something online. You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. You have everything that is needed except actual people, buying customers and or web traffic if you will. You decide to make it social. Or become… wink wink, social.

 

 

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The Risk Of Big Data Is A Big Deal

The Risk Of Big Data Is A Big Deal | Beyond Marketing | Scoop.it

 

The collection, analysis and use of consumer data is and will continue to both be valuable for suppliers and risky for consumers.

 

 

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The Future of Online Banking: When Worlds Collide

The Future of Online Banking: When Worlds Collide | Beyond Marketing | Scoop.it
Marketing Insights, Ideas and Inspiration for Banks and Credit Unions...
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How to Set SMART Marketing Goals for 2013 [TEMPLATE]

How to Set SMART Marketing Goals for 2013 [TEMPLATE] | Beyond Marketing | Scoop.it
Learn how to set smart marketing goals for the next year using this goal-setting template.
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131 different kinds of marketing -[fragmentation & multiplicity & complexity]

If ever you wanted evidence of just how sweeping and fragmented "marketing" is, try making a list of every kind of marketing out there. It starts simple enough, with search marketing, email marketing, product marketing, viral marketing — next thing you know, you have over a hundred terms!

 

 

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Getting Started With Real-Time Analytics

Getting Started With Real-Time Analytics | Beyond Marketing | Scoop.it
While many marketers are still learning to be data-driven and hire the right people, those who are advanced are continually adopting new datasets and processes to refine what they do.
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