Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Du Chaos-Désordre au Chaos-Agile »

Du Chaos-Désordre au Chaos-Agile » | Beyond Marketing | Scoop.it

Le mot “Chaos” que j’utilise dans la présentation du management paradoxal (considérer la lecture de ce billet comme un pré-requis avant de lire celui-ci) suscite beaucoup de réactions ! Il est perçu négativement par certaines personnes et pour d’autres personnes, il crée le sentiment positif de pouvoir aller de l’avant. Pris entre ceux qui veulent que je change le mot “Chaos” par autre chose et ceux qui ne veulent pas, ceux qui insistent et ceux qui changent d’avis, j’étais perdu. Alors, j’ai décidé de créer deux nouveaux mots en espérant que tout le monde trouve son compte ! Mais, je suis conscient que ça pourrait aussi aggraver les choses

Le chaos évoque pour certains l’idée de perte de contrôle, d’anarchie et pour d’autres l’idée de créativité, d’innovation, d’initiatives. Qui a raison ? Et bien… tout le monde !!

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CONSUMER BAROMETER - insights in online & offline purchase behavior

Try the Consumer Barometer wich allows

How do consumers research and purchase products
What is the role of search engine in the purchase process
Compare purchase behavior across countries
How the consumers acces the Internet

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Move Over Viral, We've Entered the Age of Social Video

Move Over Viral, We've Entered the Age of Social Video | Beyond Marketing | Scoop.it
We're in the age of social video & there's a difference between social video vs. viral video. Learn about social video campaign tactics, strategies, & more.
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B2B Social-Marketing Universe [Infographic]

B2B Social-Marketing Universe [Infographic] | Beyond Marketing | Scoop.it
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The Right & Wrong Way to Do Conversion Rate Optimization [Infographic]

The Right & Wrong Way to Do Conversion Rate Optimization [Infographic] | Beyond Marketing | Scoop.it
This infographic shows the right and wrong way to do CRO. We'll learn if you're screwing up your conversion rate optimization efforts.
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3 Poisonous B2B Marketing Metaphors

Three metaphors in B2B content marketing and how they can lead you astray.
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CHARLES-HENRI GAUKEMA's curator insight, December 11, 2012 11:49 AM

Décapant.Délicieusement décapant !

Adeline Ventrone's curator insight, December 13, 2012 12:05 PM
Really great content... An example to follow
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10 examples of Social Media Command Centers

This ebook highlights 10 command centers created by large brands such as the American Red Cross, Dell and Gatorade.
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Connected Personal Objects: Getting Intimate with the Internet of Things

Getting Intimate with the Internet of Things The Internet of Things is a vast and rapidly expanding landscape 

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Facebook: A waste of time for most Advertisers

Facebook: A waste of time for most Advertisers | Beyond Marketing | Scoop.it

A few weeks ago, Mark Cuban caught dissension from all over the Internet for calling Facebook a “Time Waster”. The purpose of this article is to point out the simple fact that for Businesses, he could not have been more correct. If you run a business, and you are looking to make money through driving people from Facebook to your products or services, Facebook is very likely not in any way worth the amount of time or expense required. For Advertisers, we believe Facebook is a complete waste of time.

IBM has released a couple of reports that are positively devastating to the notion of Social Media as a platform for driving commerce. The IBM Digital Analytics Benchmarks Social Summary metrics for “Black Friday” and “Cyber Monday” should be enough to put to bed the misguided idea that advertising on Social Media platforms is an effective strategy for driving sales.

 

 

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Best Practices for Secure Enterprise Social Media Deployments

Deploying Social Media at Enterprise Scale requires a different set of priorities for compliance, governance, and risk.
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2013: The Year of Integrated Digital Marketing

2013: The Year of Integrated Digital Marketing | Beyond Marketing | Scoop.it

The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. In this new “techonomy,” the increasingly sophisticated and highly-connected consumer expects more from brands; he or she wants personalization, relevance, convenience, simplicity, and proximity. To stay competitive, brands need a new approach to consumer engagement and conversion.

They need an integrated digital marketing strategy.

 

To help the reader fully appreciate the importance of integrated digital marketing, here is brief list of the top Marketing Trends for 2013; it represents a mash-up of my own thoughts coupled with everything I’ve been reading over the past year.

 

 

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L’ère du management paradoxal » Management de l'intelligence collective

L’ère du management paradoxal » Management de l'intelligence collective | Beyond Marketing | Scoop.it
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The 4 Myths of Facebook Marketing

The 4 Myths of Facebook Marketing | Beyond Marketing | Scoop.it

There are many myths circulating online, such as the little green men are about to invade the planet and that the end of the world is happening in 5 days according to the Mayan calendar. There are also many social media myths and that includes those about Facebook marketing.

Facebook with over one billion users “is” the default social network for nearly 50% of the people that use the internet on the planet. No other social media platform comes close to its global user acceptance

 

 

 

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The Dangers of Marketing Metrics Dependency

The Dangers of Marketing Metrics Dependency | Beyond Marketing | Scoop.it
Learn about the dangers of becoming too attached to marketing metrics.
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Manufacturing The Future: 10 Trends To Come In 3D Printing

Manufacturing The Future: 10 Trends To Come In 3D Printing | Beyond Marketing | Scoop.it

Once considered science fiction, the ability to do 3D printing – to produce objects on demand at relatively low cost – has become a reality. And the trend is going to pick up steam in 2013. Here’s a look at 10 trends to watch in 3D printing next year and beyond.

 

 

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Post Industrial Journalism: Adapting to the Present

Post Industrial Journalism: Adapting to the Present | Beyond Marketing | Scoop.it

Introduction: The Transformation of American Journalism Is Unavoidable


Section 1: Journalists
Section 2: Institutions
Section 3: Ecosystem
Conclusion: Tectonic Shifts

Methods Used in This Report
Acknowledgments

 

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6 Reasons Why APIs Are Reshaping Your Business

A study on APIs to demonstrate the advantages of APIs for businesses in terms of scalability, flexibility, business development, product development, supply cha...
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STRAT'MARKET PLACE, marketing digital et usages ubimedia: 2013 : vers l'internet compagnon

STRAT'MARKET PLACE, marketing digital et usages ubimedia: 2013 : vers l'internet compagnon | Beyond Marketing | Scoop.it

"Henri Verdier (Cap digital) à propos du Quantifield Self a pointé récemment l'idée d'un "internet des actions", un "fabernet", qui se concrétise dans des nouvelles pratiques autour de la mesure de soi. J'avais interrogé cette notion de Quantifiled Self du point de vue marketing lorsque qu'Emmanuel Gadenne commençait à s'en faire le porte-voix en France. Il a depuis publié un guide pratique très instructif. Et aujourd'hui, ces pratiques du QS n'en finissent pas de révéler un nouvelle âge de l'internet. Avec le #QS, l'internet se pare d'une nouvelle couche d'usages et donc de champ business. A la couche média, communication, marchande, puis la couche sociale et communautaire, s'ajoute désormais l'internet des actions, un internet plus personnel, davantage centré sur la personne, sur le sujet. Couplé à l'internet des objets, l'internet change de nature: pensé comme un assistant personnel, il insufflerait de nouveaux comportements et une nouvelle famille d'usages :..."

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Funny Procrastination Flowchart Using Social Media Diversion Facebook and Twitter

Funny Procrastination Flowchart Using Social Media Diversion Facebook and Twitter | Beyond Marketing | Scoop.it
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Social media smoke blowers: How to stop them hurting your business

Social media smoke blowers: How to stop them hurting your business | Beyond Marketing | Scoop.it

It’s extremely easy for someone with little social media skill, to pretend they are a social media expert. All they need is a blog, a photo of them in front of a screen (looking ‘dynamic’ and preferably wearing a headset) and a few social networking tricks.

Here is a selection of what I have personally experienced from some smoke blowers

 

 

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Video Sharing Scenario On The Internet [Infographic]

Video Sharing Scenario On The Internet [Infographic] | Beyond Marketing | Scoop.it
The internet has long displaced books and the library as the first place that came to mind when one thought about gathering information or research.
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