Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1

ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1 | Beyond Marketing | Scoop.it

The Return on Investment (ROI) for content marketing is measured with Key Performance Indicators (KPI) such brand awareness, website traffic, lead generation and financial performance. In part 1 of this 2 part analysis we will focus on generating targeted website traffic growth and lead generation – top of the funnel (TOFU). In part 2 we will analyze lead generation in more detail, examine turning leads into prospects and ultimately the revenue pipeline. The purpose of this ROI analysis is to show how a curation and content marketing strategy can grow your organic web site traffic (organic = non-paid or sponsored traffic only).

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A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC]

A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC] | Beyond Marketing | Scoop.it
An infographic from The Whole Brain Group explaining simply what inbound marketing is and how it works.
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