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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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13 Marketing Trends For 2013 | Business 2 Community

13 Marketing Trends For 2013 | Business 2 Community | Beyond Marketing | Scoop.it
It’s already that time of year when strategic planning and budgeting are in their final stages for 2013.
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Do You Have a Financial Stomach to Market Your Company in 2012? at B2B Marketing Blog

Do You Have a Financial Stomach to Market Your Company in 2012? at B2B Marketing Blog | Beyond Marketing | Scoop.it

With more companies likely to tighten their financial budgets going into 2012, ask yourself if your business has the financial stomach to spend more on marketing, about the same as this year, or even possibly reduce what you spent these last 12 months.

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Free Ebook: An Introduction to Closed-Loop Marketing

Free Ebook: An Introduction to Closed-Loop Marketing | Beyond Marketing | Scoop.it

 Learn how to close the loop between marketing and revenue.

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Infographie : les 15 indicateurs qui prédisent le succès de votre organisation marketing et commerciale

Infographie : les 15 indicateurs qui prédisent le succès de votre organisation marketing et commerciale | Beyond Marketing | Scoop.it
Très intéressante étude que celle menée par Gleanster sur les facteurs de succès de la filière marketing - commerciale. Qu'est-ce qui distingue les entreprises dont le marketing et les ventes sont très performants, du commun des mortels ?
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Four key steps to achieving relevance in email marketing

Four key steps to achieving relevance in email marketing | Beyond Marketing | Scoop.it
Relevance is the Holy Grail, not just for email marketers but for marketers in general. The word relevance has been over-used to the point of making it a cliché.
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Influencer Continuum for Blogger Outreach and Engagement

Influencer Continuum for Blogger Outreach and Engagement | Beyond Marketing | Scoop.it
Jumpstart your blogger and influencer outreach programs with engagement ideas and a useful model for influence marketing.
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Le Marketing est-il une science ?

Le Marketing est-il une science ? | Beyond Marketing | Scoop.it

S'interroger sur la scientificité du Marketing, ce n'est pas qu'une question d'expert. Car si le Marketing est devenu indispensable dans n'importe quelle organisation, et même dans n'importe quel rapport humain (pensons aux stratégies amoureuses, aux entretiens d'embauche, etc. ; il y a toujours quelque chose à « vendre »), la question de ses transformations, de son évolution et de ses pratiques est quelque chose de relativement obscur, et que seuls des fondements en termes de scientificité permettrait d'éclairer. Faire du Marketing une science, c'est en effet en définir des principes, des méthodes, des théories qui peuvent évoluer, et donc en faire une fonction plus efficace dans l'entreprise (et dans la vie).

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