Beyond Marketing
10.6K views | +0 today
Follow
Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
Your new post is loading...
Your new post is loading...
Scooped by Denis Failly
Scoop.it!

Where Marketing is Going … in 2013 and Beyond

Where Marketing is Going … in 2013 and Beyond | Beyond Marketing | Scoop.it
2013 is already shaping up to be an epic year for marketers and writers. It’s the year that content, social, search, and email are coming together, workin
Denis Failly's insight:

"Modern marketers have more data available at their fingertips than ever before in history. And marketing automation allows them to manage that data into actionable insights. No longer is there any question around what the return on their marketing spend is and how it contributes to driving revenue, there are now hard metrics to report."

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Importance of Video in Social Media Marketing [INFOGRAPHIC]

The Importance of Video in Social Media Marketing [INFOGRAPHIC] | Beyond Marketing | Scoop.it
Are you attracting qualified leads with your social media marketing? One way to reenergize and amplify your social media marketing is to create a short, highly shareable video to boost social lead conversions.
Denis Failly's insight:

Basic principles

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Who to Include on Your Winning Lead Nurturing Team

Who to Include on Your Winning Lead Nurturing Team | Beyond Marketing | Scoop.it
Lead Nurturing is a critical part of the sales cycle because it allows marketers to maintain communication with leads that are not yet ready to buy. Planning
Denis Failly's insight:

- Never assume marketing and sales define qualified leads in the same way—in fact, their definitions are often very different.
- Prior to launching a lead nurturing program, educate the reps on the process and how better qualified leads will benefit them
- You may find that not all copy may need to go through the same rigorous review process.
- Our success is often measured on the revenue generated from the leads.
- Your customer service and technical support departments can provide you with valuable insight.

Final Thought: Remember a successful lead nurturing program often requires the assistance of multiple departments within your company. Before jumping in head first, take the time to meet with and educate key players.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

5 Steps to Effective B2B Social Media Lead Generation

5 Steps to Effective B2B Social Media Lead Generation | Beyond Marketing | Scoop.it

Over 1,200 people registered for our B2B social media webinar yesterday featuring Lauren Vaccarello, Senior Director of Digital at Salesforce.com. She started the webinar with the words, “There’s a weird thing called the internet and everyone uses it.”

Denis Failly's insight:

Some Classical Steps in LeadGen

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Make the Most of Your Marketing Budget: Scoring Content [Video]

Make the Most of Your Marketing Budget: Scoring Content [Video] | Beyond Marketing | Scoop.it
Things are changing, even in inbound marketing. How do you know what data to measure and at what point in the customer journey?
Denis Failly's insight:

Advice to create a attribution model [Video]

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Lead Capture Forms: The 7 Things You Should Be Asking

Lead Capture Forms: The 7 Things You Should Be Asking | Beyond Marketing | Scoop.it
The questions you ask in your lead capture forms will make all the difference in shortening your sales process and delivering more qualified leads.
Denis Failly's insight:

7 good practices about forms in your identification and leadgen process

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Enterprise Inbound Marketing Process: KPIs and Analytics

Enterprise Inbound Marketing Process: KPIs and Analytics | Beyond Marketing | Scoop.it
Enterprise inbound marketing is all about data. How do you identify KPIs, track them and report them in order to prove effectiveness?
Denis Failly's insight:

KPI and Analytics the crux to  prove the effectiveness of your marketing job and become a profit center for your company

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Enterprise Inbound Marketing Process: Demand Generation

Enterprise Inbound Marketing Process: Demand Generation | Beyond Marketing | Scoop.it
With the recent torrent of content, marketers are wondering, "What's the best approach to demand generation now?"
Denis Failly's insight:

The starting point of leadgen : Demand generation

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

15 Metrics Every Marketing Manager Should Be Tracking

15 Metrics Every Marketing Manager Should Be Tracking | Beyond Marketing | Scoop.it

"A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together. Who doesn't want that?

Take a look at the marketing metrics you should be tracking, but many marketer aren't..."

Denis Failly's insight:

Various field of metrics

- Goal Setting and Progress Tracking
- Channel Effectiveness
- Content Effectiveness
- Marketing Qualified Leads

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

5 Steps For Grading Inbound Marketing Leads

5 Steps For Grading Inbound Marketing Leads | Beyond Marketing | Scoop.it
Learn how to scientifically grade your inbound marketing leads with these 5 simple steps.
Denis Failly's insight:

Fist view on Lead Scoring

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Sales & Marketing Alignment: How to Shorten Your Sales Cycle

Sales & Marketing Alignment: How to Shorten Your Sales Cycle | Beyond Marketing | Scoop.it
Sales & marketing alignment accounts for a more targeted marketing approach. In order to shorten your sales cycle, all teams need to be on the same page.
Denis Failly's insight:

The prevalent question around Sales & Marketing Alignment, to close smartly the loop of leadgen.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Key to Sales and Marketing Alignment: The Sales Development Rep

The Key to Sales and Marketing Alignment: The Sales Development Rep | Beyond Marketing | Scoop.it
Key questions your organization needs to answer when creating a sales development team for sales and marketing alignment.
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

10 Reasons Smart Companies Use Webinars For Lead Gen [Infographic]

10 Reasons Smart Companies Use Webinars For Lead Gen [Infographic] | Beyond Marketing | Scoop.it
10 reasons and tactics for using webinars for effective lead generation.
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Réseaux sociaux et B to B : pourquoi vous devez vous focaliser sur la création de contenus

Réseaux sociaux et B to B : pourquoi vous devez vous focaliser sur la création de contenus | Beyond Marketing | Scoop.it
Etude : l'apport de trafic et l'apport d'opportunités d'affaires grâce aux réseaux sociaux dans un contexte de vente en B to B
Denis Failly's insight:

Les réseaux sociaux : 2 % d'apport de trafic en B2B

Première souce visite en B2B : Facebook...Mais

1ère source Leads (Business potentiel ) : Twitter

De belles marges de manoeuvre devant nous...

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

On Pipeline Integrity

The funnel/pipeline is a key tool for sales people and managers to assess performance. It provides so many insights beyond knowing whether you will make your
Denis Failly's insight:

"A clean, accurate, high integrity pipeline is always critical. Good or bad, it enables you to know what’s happening and immediately focuses you on the right solutions to achieve your goals."

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Using Design Principles to Increase Conversions

Using Design Principles to Increase Conversions | Beyond Marketing | Scoop.it
A how-to showing how fundamental conversion centered design principles can be used to increase conversions on your landing pages.
Denis Failly's insight:

the Art to buid Landing pages

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Next Big Thing in Lead Scoring: Big Data and Social Scoring

The Next Big Thing in Lead Scoring: Big Data and Social Scoring | Beyond Marketing | Scoop.it
Lead scoring done right can lift conversion rates and remove some of the all-too-common friction between Marketing and Sales.
Denis Failly's insight:

"...you must be getting tired of all the hype surrounding Big Data. However, lead scoring is one of the areas that stand to get most value from the new wave of Big Data analytics"

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How to Implement An Effective Lead Scoring Strategy (Video)

How to Implement An Effective Lead Scoring Strategy (Video) | Beyond Marketing | Scoop.it
In our latest video post, we'll cover how to implement an effective lead scoring strategy and deliver more sales ready leads to your sales team.
Denis Failly's insight:

How to Know if Your Company Needs Lead Scoring

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How to Attract More Customers With Content Marketing | Social Media Examiner

How to create a content strategy for successful social media marketing. Learn how to attract prospects, convert them into customers and keep them coming back.
Denis Failly's insight:

The classical journey to lead consumer toward the end of conversion funnel, nurturing it with the good contents, at the good time, according the good need.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Enterprise Inbound Marketing Process: Lead Nurturing

Enterprise Inbound Marketing Process: Lead Nurturing | Beyond Marketing | Scoop.it
Enterprise lead nurturing is all about keeping the conversation going after an initial lead conversion. Personalize it, and you win.
Denis Failly's insight:

Once time you generate demand,or if you are a first conversion the job just begin, you have to nuture your contact, so the next step is Nurturing

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

6 Reasons Your Sales Reps Are The Key To A Great Lead Generation Strategy

6 Reasons Your Sales Reps Are The Key To A Great Lead Generation Strategy | Beyond Marketing | Scoop.it
One of the best ways for a marketing firm to totally ruin its lead generation strategy is to undervalue its lead generation representatives.
Denis Failly's insight:

Top six key findings in the report from a recent white paper by The Bridge Group, Inc. highlights metrics about lead generation and compensation for B2B companies.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How Inbound Marketing Aligns With the New Purchase Loop

How Inbound Marketing Aligns With the New Purchase Loop | Beyond Marketing | Scoop.it
Learn about the new purchase loop, and how it aligns with inbound marketing.
Denis Failly's insight:

A first step (circular view) to change the vision of the conversion funnel which was developed in 1898 (!?)

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How to Capture More (and Better) Lead Intel With Progressive Profiling

How to Capture More (and Better) Lead Intel With Progressive Profiling | Beyond Marketing | Scoop.it
Learn about progressive profiling, and how it helps you improve your lead intelligence and increase conversions.
Denis Failly's insight:

Progressive Profiling a mean to avoid deterrent long forms.

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Why Salespeople Don’t Follow Up on Good Leads

Get the buy-in of sales to keep following up on those leads, so Sales and Marketing can both get an accurate idea of how those leads perform over time.
Denis Failly's insight:

Salespeople often underestimate how long it takes for those leads to turn into sale

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Five steps for improving lead generation ROI

Most companies involved in lead generation spend a considerable amount of time thinking about, well, lead generation, with an emphasis on generation.

Unfortunately, the truth of the matter is that far more organizations have mastered the art of generating leads than have mastered the science of converting leads into sales.

Sales, of course, are ultimately the name of the game. Leads generation for lead generation's sake doesn't generate revenue, and without revenue, it's hard to build a successful business.

So how can companies make the most of their leads? Here are five steps for translating leads into ROI.

 

 

more...
No comment yet.