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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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24 Stats That Show the Importance of Content Marketing

24 Stats That Show the Importance of Content Marketing | Beyond Marketing | Scoop.it
Content isn’t just important these days. The bottom line is that content is essential. Here are 24 stats that will prove content’s value.
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How to Create a Total Content System

How to Create a Total Content System | Beyond Marketing | Scoop.it

As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals.

I’ve said this many times over the last few years, but marketers these days have a lot in common with publishers and it’s time to embrace this reality fully.

 

 

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Does B2B Content Marketing Really Help Buyers Buy?

Does B2B Content Marketing Really Help Buyers Buy? | Beyond Marketing | Scoop.it
Content marketing moves prospective buyers through the buyers journey while positioning your company as a trusted resource. But is your content really what stood between a prospect and a purchase?
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Better Content Marketing Titles | 10-Point Checklist

Better Content Marketing Titles | 10-Point Checklist | Beyond Marketing | Scoop.it
Before writing, promoting, and publishing your next book, eBook, or content marketing premium take a moment to make sure you've chosen the best possible title.
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Two Epic Infographics On Social Media and Content Marketing

Two Epic Infographics On Social Media and Content Marketing | Beyond Marketing | Scoop.it

I admit it, I never really got the infographic craze. All the scrolling. The information density. I could see it in a 6 foot poster on my wall but studying the image on my 20” monitor just didn’t inspire me. So an infographic really needs to scream value in order to get my attention or get me to share it. That said, there are two recent infographics about trends that do have my attention. Here they are, and here are my thoughts on each.

 

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How to Get More From Every Piece of Content You Produce

How to Get More From Every Piece of Content You Produce | Beyond Marketing | Scoop.it

Content creation must involve strategy. That’s the part that you must understand or its production is little more than a chore.

For some time now I’ve been preaching the idea of a “total body of work” approach to content for marketing purposes.

Waking up each day and deciding what you might blog about is not a sustainable content strategy – even though many a blogger makes it look so.

 

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3 Common Content Marketing Mistakes (and How to Fix Them)

3 Common Content Marketing Mistakes (and How to Fix Them) | Beyond Marketing | Scoop.it
Is your content turning off your viewers? How is content helping your business? Here are 3 common content marketing mistakes, and how you can do to fix them.
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Social Media and Content Marketing Trends for 2013

Social Media and Content Marketing Trends for 2013 | Beyond Marketing | Scoop.it
Consumers want information! They want to feel in control and make their own decisions. This means that companies need to provide people with valuable content to build trust instead of marketing hype.
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Which content works on Facebook [Infographic]

Which content works on Facebook [Infographic] | Beyond Marketing | Scoop.it
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26 Actionable Content Marketing Options and Tips [Chart] | Heidi Cohen

26 Actionable Content Marketing Options and Tips [Chart] | Heidi Cohen | Beyond Marketing | Scoop.it
Here are twenty-six B2B content marketing options and how they help your business. Further to improve your information’s marketing effectiveness, actionable content marketing tips are included.
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Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages

Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages | Beyond Marketing | Scoop.it

How would you optimize the ad and the landing page?

My general guidelines for marketing with landing pages:...

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13 Types of Product Content Sales Needs to Close More Deals

13 Types of Product Content Sales Needs to Close More Deals | Beyond Marketing | Scoop.it
Review all the different types of content product marketing can create for better sales enablement.
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Just Reusing Your Content Isn'tWorking Anymore

Just Reusing Your Content Isn'tWorking Anymore | Beyond Marketing | Scoop.it
The days of just publishing the same piece of content a few times on your site are gone. Today, you need to create at least five variations of content from one piece then share it on multiple platforms for different audiences.
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The Power of Positioning in B2B Content Strategy

Brand positioning is becoming critical as more B2B marketers turn to content marketing across a range of channels to cultivate standoffish, self-service buyers. Your corporate positioning should be used as the backbone for your content strategy.
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How to Measure the Value of Content Marketing Podcasts

How to Measure the Value of Content Marketing Podcasts | Beyond Marketing | Scoop.it
If listeners download audio from podcasts, there's no "click" to tell you they listened. Find out how to measure the value of your content marketing podcasts.
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Why Most Marketers Have Online Demand Generation All Wrong

Why Most Marketers Have Online Demand Generation All Wrong | Beyond Marketing | Scoop.it

Writing and publishing blog posts, white papers, case studies and ebooks creates demand for a brand’s products and/or services, right? Doing social media marketing does, too, right ? Those are common presumptions in marketing today.

 

In actuality, they provide something much more powerful than generating demand for products and services. They generate the demand to join a brand’s community and cause. They also generate demand for more content.

 

 

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The Social Media Marketing Blog: The Pressures of Content Creation

The Social Media Marketing Blog: The Pressures of Content Creation | Beyond Marketing | Scoop.it

'The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social.

With such ubiquity of content conversations, it should be easy, right? Not so fast. Plenty of marketers are guilty of simply taking their television spots or other existing assets and spreading them across the web, mistakenly believing they're creating content..."

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6 Reasons People Hate Your Dynamic Content

6 Reasons People Hate Your Dynamic Content | Beyond Marketing | Scoop.it

"Dear Marketers,

 

I’m writing to let you know that I know all about this new dynamic content thing you’ve got going on. I know you can change aspects of your website, calls-to-action, and emails based on the interests, characteristics, or past behaviors of your viewers.

Well, good for you. But you know what? Sometimes I think you just don’t get that the way you’re using dynamic content is actually making your marketing worse, not better. So if you're struggling with this dynamic content thing, let me help you out by pointing out 6 reasons lots of people out there might kind of despise the way you're using it."

 

 

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Time to Stop Pretending About Content Marketing.

Time to Stop Pretending About Content Marketing. | Beyond Marketing | Scoop.it

If you've been a bit distracted by the relentless pace of the change in online marketing, you may have missed all of the buzz about Content Marketing. With the power of self publishing on the Internet now in the hands of the many, claims about Content Marketing replacing advertising continue to increase in both volume and frequency.

 

 

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A Three-Step Approach for Linking Content and Behavior: Measuring Relevancy

A Three-Step Approach for Linking Content and Behavior: Measuring Relevancy | Beyond Marketing | Scoop.it

Various studies over the years have examined the relationship between content relevancy and behavior. Almost everyone would agree that content must be relevant. But what is relevance? According to Wikipedia: "Relevance describes how pertinent, connected, or applicable something is to a given matter." A thing is relevant if it serves as a means to a given purpose.

In the context of this discussion, the purpose of content is to positively influence customer or employee behavior, such as increasing purchase frequency, purchase velocity (time to purchase), likelihood to recommend, productivity, etc.

When we ask marketers and others how they measure content relevancy, we often hear, "We base it on response rate." If the response rate meets the target, then we assume the content is relevant; if response doesn't meet the target, we assume it's not relevant.

 

 

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Mining Data for Right Content Marketing at the Right Time

Mining Data for Right Content Marketing at the Right Time | Beyond Marketing | Scoop.it
In this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand monitors data and trends to create content people want.
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Les chiffres 2012 du marketing de contenu

Les chiffres 2012 du marketing de contenu | Beyond Marketing | Scoop.it
Avec les mises à jour de Google Panda et Google Penguin, la qualité du contenu a véritablement gagné en importance. Le marketing de contenu ou content marketing est devenu une stratégie SEO à long ...
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5 Content Marketing Best Practices to Drive Your Design

5 Content Marketing Best Practices to Drive Your Design | Beyond Marketing | Scoop.it
There’s no doubt that most content today is being created and consumed in the digital space. Use these content marketing best practices to drive your design.
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14 insightful adjectives that define great content marketing

14 insightful adjectives that define great content marketing | Beyond Marketing | Scoop.it

For our Content Marketing Survey Report, published in association with Outbrain, we asked over 1,300 members of the Econsultancy community for their views on content marketing.

While the dozens of charts and in-depth analysis provide an excellent foundation for understanding the state of content marketing, the real value came across in some of the qualitative responses provided.

One of the open-ended questions we asked was, “What single adjective or phrase would you use to describe the type of content which is most effective for marketing?”

Some of the most entertaining responses are provided below.

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Beyond Standard Landing Pages

Beyond Standard Landing Pages | Beyond Marketing | Scoop.it

Most of us are familiar with the required elements of a good landing page. LeadFormix has documented the essentials in a whitepaper, and there are lots of studies, opinions and examples on the Internet that offer best practices and pitfalls to avoid.

 

 

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