Beyond Marketing
10.5K views | +1 today
Follow
Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
Your new post is loading...
Your new post is loading...
Scooped by Denis Failly
Scoop.it!

Got Marketing Jargon-itis? Kill It Before It Kills Your Business

Got Marketing Jargon-itis? Kill It Before It Kills Your Business | Beyond Marketing | Scoop.it
Jargon gets between you and your customer and it’s one of the biggest challenges in marketing messaging today, regardless of industry. As I’ve written
Denis Failly's insight:

A real challenge for marketer...

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Prospective for a customer perspective - Denis Failly

Denis Failly's insight:

This article is about whether Prospective, which is spread over a long-term span, could crossfertilise others fields and specifically Marketing. Marketeers who fail to master all the subtleties related to the understanding of future trends could well be inspired by the art of‘ Prospective’ when it comes to improving their understanding of their clients.‘Prospective’puts its finger on “what could occur?”, hinges upon strategy and is not inconsistent with
Strategic Marketing, since the latter is about answering the following questions: “what can I do about it ?, what I am going to do ?, and how to do it ?”

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

4 Steps for Successfully Aligning Sales and Marketing

4 Steps for Successfully Aligning Sales and Marketing | Beyond Marketing | Scoop.it
Aligning sales and marketing will ensure that your marketing team has a more targeted approach, and that your sales team isn't wasting their time.
Denis Failly's insight:

Aligning Sales and Marketing in Four Steps : To reduce the mutual frustration between Marketing and Sales

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

What Is Marketing’s Unique Area of Expertise?

What Is Marketing’s Unique Area of Expertise? | Beyond Marketing | Scoop.it
People understand that folks in the IT or accounting departments have special skill sets, but they often overlook the fact that marketers, too, have a unique area of expertise. Why the oversight?
Denis Failly's insight:

“Marketing is the only group in the company that does not possess what the company perceives to be a unique skill set that makes them uniquely qualified to do the work they are performing.”

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

3 Ways Personal Bias is Hurting Your Marketing Campaign

3 Ways Personal Bias is Hurting Your Marketing Campaign | Beyond Marketing | Scoop.it
Is your bias as a marketer sending you in the wrong direction? What research shows about marketers and their personal bias may surprise you.
Denis Failly's insight:

"Are you missing the market because your market may be using different social networks than you ?"

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The end of digital marketing is nigh

The end of digital marketing is nigh | Beyond Marketing | Scoop.it
A recent report from global research firm Forrester – predicting that ‘digital marketing’ will lose its prefix and become just ‘marketing’ in 2013 –
Denis Failly's insight:

Will digital marketing merge in a holistic Marketing ? it's true we use to separate. Transervality" and Marketing ecosystem  are more important in our thinkings and practices than a war of words

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How do you create a marketing function fit for the future?

How do you create a marketing function fit for the future? | Beyond Marketing | Scoop.it
This was the question a newly-appointed CMO asked me recently. It’s a tough question. Almost as tough as the “What does good look like?
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The New Marketing Paradigm

The New Marketing Paradigm | Beyond Marketing | Scoop.it

Change is the only constant in today’s world. New paradigms constantly replace old ones and what worked well in the past is either obsolete or on its way to obsolesce. Marketers need to understand this fact and change their strategies and practices accordingly.

 

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Why marketing may solve the innovator's dilemma

Why marketing may solve the innovator's dilemma | Beyond Marketing | Scoop.it
You may have heard of the recent report by the Economist Intelligence Unit, Cultivating Business-Led Innovation.

The big conversation nugget that has been appearing on a number of marketing industry sites is the survey result stating that more than twice as many executives cite marketing as involved in bringing innovative ideas to market than IT.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

11 critical areas where marketing measurement matters

11 critical areas where marketing measurement matters | Beyond Marketing | Scoop.it

"Every minute in cyberspace, billions of digital events are taking place such as ad impressions, search clicks, online video views, mobile app usage, email opens, social likes, and re-tweets. In this fragmented era of digital media, how does an advertiser's digital team make sense of it all? Who's to say which channels should get a piece of your budget? What's your process for answering these questions ?"

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Integrated Marketing: What Does It Really Mean?

Integrated Marketing: What Does It Really Mean? | Beyond Marketing | Scoop.it

"We’ve always considered our online marketing agency “search plus” and by that I mean search is central and important, but accomplishing client marketing objectives requires a broader view than just optimizing web pages and digital assets..."

 

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

7 raisons d'intégrer les réseaux sociaux à la stratégie digitale en support de cycles de ventes complexes

7 raisons d'intégrer les réseaux sociaux à la stratégie digitale en support de cycles de ventes complexes | Beyond Marketing | Scoop.it

"Les réseaux sociaux suscitent encore aujourd’hui de nombreuses questions au sein des directions marketing et des directions générales des PME/PMI, en particulier celles des secteurs B2B et B2C dont les cycles de ventes sont dits « complexes »(1). Les dirigeants de ces entreprises se demandent quelle peut être leur efficacité dans leur secteur...."

 

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Future of Social Media: 50+ Experts Share Their 2013 Predictions

The Future of Social Media: 50+ Experts Share Their 2013 Predictions | Beyond Marketing | Scoop.it

The Future of Social Media: How Will It Impact Marketing, Sales and Customer Service?

 

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How to Create a Service Level Agreement (SLA) for Better Sales & Marketing Alignment

How to Create a Service Level Agreement (SLA) for Better Sales & Marketing Alignment | Beyond Marketing | Scoop.it
How to improve your sales and marketing alignment by building a service level agreement (SLA).
Denis Failly's insight:

To get consensus from everyone

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Marketing Lessons From the Comedy Stage, Part I

Comedy and marketing have much in common. Well, comedy is marketing, really. And some marketing is pretty comical, intentionally or not. Comedy is a priceless
Denis Failly's insight:

A unforseen connexion between Marketing and Comedy

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How Marketing Impacts Sales Performance

How Marketing Impacts Sales Performance | Beyond Marketing | Scoop.it
You know the question is coming, because it comes every year. You know who is going to ask it, because they ask it every year. It’s just a matter of when,
Denis Failly's insight:

About the impact marketing has on sales performance and the necessity to uptdate sales material and value proposition

 
more...
Philippe Trebaul's curator insight, February 20, 2013 7:31 AM
Comment le marketing d'impacts Sales Performance.

"Vous savez la question est à venir, car il vient chaque année. Tu sais qui va le demander, parce qu'ils lui demander chaque année. C'est juste une question de quand",...

How Marketing Impacts Sales Performance via @dfailly http://sco.lt/...


Scooped by Denis Failly
Scoop.it!

How far should programmatic marketing go?

There is a rise in 'machine marketing' underway. This is most evident in digital marketing, where algorithms and automation can help create efficiencies across campaigns.
Denis Failly's insight:

" the best marketing of the future will have to harness the power of a programmatic approach. But it still needs soul, it needs passion, it needs vision."

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Find Content Marketing Gold by Mining Your Sales Department

Find Content Marketing Gold by Mining Your Sales Department | Beyond Marketing | Scoop.it
Marketing's role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who bet...
Denis Failly's insight:

 Why it’s so important for sales and marketing to work together

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Hybrids are Coming: Evolution of the Prototype Marketer

The successful marketer is no longer always a specialist. Hiring well-rounded professionals can make your business more efficient. Are you ready for the rise of the hybrid?
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]

Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame!

Well, to be fair, she didn't quite put it that way. Rather, she pointed out two developments that have changed the dynamic between Sales and Marketing and which cast some light on the source (and possible resolution) of the long-lamented conflict between these important corporate functions.

 

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How to use social media to introduce trust back into marketing | SmartBlogs

The world has a trust problem, and according to Nielsen, we marketers are a big part of it.
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

5 Major Challenges Marketers Face (And How to Solve Them)

Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation, while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place.

Not to mention all the individual parts of a solid marketing strategy where you might be falling short -- maybe it’s content creation, search engine optimization, or finally figuring out how to actually attract customers from Facebook.

Whatever it is, there’s always at least one area that any marketer can stand to improve. And hey -- that’s great! Why? Well, it means there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Marketique : Quand IBM marie Marketing et Informatique

Marketique : Quand IBM marie Marketing et Informatique | Beyond Marketing | Scoop.it

"...Sous la houlette de Ginni Rometty, la nouvelle Chairman, President and Chief Executive Officer, IBM a réuni plus de 200 CMOs et CIOs de ses grands clients européens pour leur proposer un « nouvel agenda partagé » en trois points

1. Traitez chaque client personnellement (Understanding Each Client as an Individual)

2. Créez de la valeur dans toutes les interactions (Creating Value at Every Touch)

3. Proposez une marque et une culture d’entreprise authentiques (Being an Authentic Brand and Culture)..."

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Future of Social Media: 12 Provocations

What will the future of social media look like? Our world is increasingly digital, and our lives become more connected each day.
more...
No comment yet.