Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Email Marketing Metrics: Open Rate and CTR DON’T Matter! - Savvy B2B Marketing

Email Marketing Metrics: Open Rate and CTR DON’T Matter! - Savvy B2B Marketing | Beyond Marketing | Scoop.it

There are numerous email marketing metrics which you will need to look at to run an effective campaign, such as list size, subscribes, unsubscribes, and bounce rate, amongst others.  Of all the email marketing metrics though, novice marketers tend to put too much focus on just two of them: open rate and click through rate.  

 

While these two metrics are important, don’t make the mistake of just looking at them by themselves

 

 

Denis Failly's insight:

A fresh point of view about Open rate and CTR

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The Email Marketing Report Card

The Email Marketing Report Card | Beyond Marketing | Scoop.it
How do open and click-through rate, list growth, unsubscribes, & spam complaints affect your marketing? Find out with the Email Newsletter Report Card
Denis Failly's insight:

Indicators and key ways to iprove your email marketing

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The Smart Guide to Email Marketing Conversion [Ebook]

The Smart Guide to Email Marketing Conversion [Ebook] | Beyond Marketing | Scoop.it
There’s a better way to do email marketing using targeted landing pages to improve your conversion rates. Get your free email marketing ebook now.
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The Changing Nature of Email Marketing

Among the many innovations in the b2b marketing landscape, email retains its relevance as the basic, most widespread and most effective direct marketing channel.
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6 Reasons People Hate Your Dynamic Content

6 Reasons People Hate Your Dynamic Content | Beyond Marketing | Scoop.it

"Dear Marketers,

 

I’m writing to let you know that I know all about this new dynamic content thing you’ve got going on. I know you can change aspects of your website, calls-to-action, and emails based on the interests, characteristics, or past behaviors of your viewers.

Well, good for you. But you know what? Sometimes I think you just don’t get that the way you’re using dynamic content is actually making your marketing worse, not better. So if you're struggling with this dynamic content thing, let me help you out by pointing out 6 reasons lots of people out there might kind of despise the way you're using it."

 

 

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3 steps to make the most of your eMail list

3 steps to make the most of your eMail list | Beyond Marketing | Scoop.it

Y"ou’ve got an email list and you’re continually adding to it. But are you using your email list effectively? It’s a fine balancing act leveraging your database to keep in front of leads and move them toward a sale, without turning them off and creating unsubscribes.Here are three steps to use your email list to better facilitate the sale:..."

 

 

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Marketing Insights - Marketing Automation | Demand Generation | Eloqua

Marketing Insights - Marketing Automation | Demand Generation | Eloqua | Beyond Marketing | Scoop.it

The rise of Big Data provides marketers with an unprecedented level of insight. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines - from email marketing and lead management to social media and events

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[Emailing] A/B Testing Emails – What Works?

A/B testing is one of the most effective ways to make measurable improvements to your emails. When executed correctly, they can give marketers concrete evidence of which tactics work on their audience(s) and which don’t. As a result of these desirable outcomes, marketers are constantly told to “test, test, test;” however, eConsultancy’s 2012 Email Marketing Industry Census concluded that only 16% of marketers test frequently. If the ROI on A/B testing can be so high, why are so few of marketers doing it on an ongoing basis?

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Four key steps to achieving relevance in email marketing

Four key steps to achieving relevance in email marketing | Beyond Marketing | Scoop.it
Relevance is the Holy Grail, not just for email marketers but for marketers in general. The word relevance has been over-used to the point of making it a cliché.
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Are You Asking Too Much of Your Website Visitors?

Are You Asking Too Much of Your Website Visitors? | Beyond Marketing | Scoop.it
Audience engagement is the name of the game.
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Email Marketing Metrics: Open Rate and CTR DON’T Matter!

Email Marketing Metrics: Open Rate and CTR DON’T Matter! | Beyond Marketing | Scoop.it

There are numerous email marketing metrics which you will need to look at to run an effective campaign, such as list size, subscribes, unsubscribes, and bounce rate, amongst others.  Of all the email marketing metrics though, novice marketers tend to put too much focus on just two of them: open rate and click through rate.  

 

While these two metrics are important, don’t make the mistake of just looking at them by themselves.

 

 

Denis Failly's insight:

"- Open rate doesn’t tell you how many people actually read your email

- People who didn’t open your emails can’t click on the emails, so this skews CTR

- Open rate nor CTR tell you the level of engagement of your audience"

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Study: Search, email remain strong in driving B2B traffic, leads

Study: Search, email remain strong in driving B2B traffic, leads | Beyond Marketing | Scoop.it
Two old school digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify.
Denis Failly's insight:

Whatever is said about emailing as tool of lead generation in B2B, it remains, according this new study, a top trafic driver. Off course it' the combination with the others channels, integrated in an smart ecosystem
which will optimise the all thing.

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How to Make Your Email Open and Click-Through Rates Skyrocket

How to Make Your Email Open and Click-Through Rates Skyrocket | Beyond Marketing | Scoop.it

Are you getting what you want from email marketing?

Many people who run an online business don’t have a great understanding of how email marketing works, nor do they know what they really can achieve with email marketing.

And that’s not to mention the fact that everyone and their mother is engaged in email marketing these days, resulting in stuffed inboxes crowded with competition. Unfortunately, email marketing is harder now than it ever has been.

These are the reasons you’re not getting as many opens and click-throughs from your emails as you wish. I know it feels pretty bad when you launch an email campaign and you don’t get the number of openings you want. I’ve been there many times myself.

Let’s get into how to solve these problems!

 

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Bonobos shows the power of integrating social and email

Most email marketers don't get email-social integration, and most of them approach it backwards. You'll see little blue Twitter birds and Facebook icons in email templates but this is the extent of their insertion of "real-time" content. It then becomes a send and hope moment as marketers pray recipients will re-post their commercial email offers onto their own Facebook and Twitter pages.

But some companies are beginning to look at new ways of integration that are bringing user generated content right into the emails in real time. One such brands is Bonobos, a company with a strong social presence that takes fan interaction and branding seriously. Leading the charge is Grace Low, Retention Marketing Manager for Bonobos, who is working with Moveable Ink to create innovative and fresh emails that are first to market with.
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The Complexity of Simplicity in Email Marketing

Email marketing isn’t rocket science. There is no complex algorithm or specific formula in existence that will lead to a successful email marketing campaign. So why is it that people make a mountain out of a molehill ?

Why not just keep it simple ?

 

As long as you abide by 5 basic “rules” or “guidelines,” you can be rest assured that your email marketing campaign will perform the way that you intended and will prove to be the most cost-effective means to stay connected with your most valued customers on a continual basis.

 

 

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33 Examples of Dynamic Tags to Personalize Your Email Sends

33 Examples of Dynamic Tags to Personalize Your Email Sends | Beyond Marketing | Scoop.it
Use dynamic tags to make your email marketing and lead nurturing more personal.
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7 Critical Things Every Lead Nurturing Email Needs to Communicate

7 Critical Things Every Lead Nurturing Email Needs to Communicate | Beyond Marketing | Scoop.it
The 7 things every marketer should be communicating in their lead nurturing emails.
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B2B Email Marketing: The Value of the Personal Email Address

B2B Email Marketing: The Value of the Personal Email Address | Beyond Marketing | Scoop.it
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses.
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[Emailing] Email Testing: Determining the Right Sample Size

 

Almost any marketer who has ever pushed the “send” button on an email understands how powerful testing can be in improving results. Sometimes we don’t test when time is short and resources scarce, but we all know we should be testing. That’s why I often get frustrated when someone takes the time to construct a test but makes a fundamental mistake that can lead to errors.

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What to Send Email Contacts in Different Stages of the Marketing Funnel

What to Send Email Contacts in Different Stages of the Marketing Funnel | Beyond Marketing | Scoop.it
Learn about the different types of email contacts in your database, and what types of email marketing messages you should send them.
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The contradiction of email at the heart of online marketing

The contradiction of email at the heart of online marketing | Beyond Marketing | Scoop.it
Online Marketers spend huge sums on paid-for media, much of it driving orders from existing customers who also reside on the organisations email list.
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