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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Where Is SEO Going In The Coming Years?

Where Is SEO Going In The Coming Years? | Beyond Marketing | Scoop.it
We’ve all heard the myth/debate/link bait that “SEO is dead.” But today’s article is not about SEO being a zombie (killed by some and then resurrected
Denis Failly's insight:

Link building will die or will change but probably will lose its weight

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What’s the difference between Penguin and Panda? from @VerticalLeap

What’s the difference between Penguin and Panda? from @VerticalLeap | Beyond Marketing | Scoop.it
Panda and Penguin are the two main Google Algorithm updates which have been affecting rankings over the course of the last year or so. If your website has
Denis Failly's insight:

Little reminder

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Meaningful SEO Metrics

Meaningful SEO Metrics | Beyond Marketing | Scoop.it
As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation.
Denis Failly's insight:

A vision of Web metrics and KPI

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Why Blogs that Allow Guest Posts Will Be Penalized in 2013

Why Blogs that Allow Guest Posts Will Be Penalized in 2013 | Beyond Marketing | Scoop.it

"Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013.

 

I don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google. SEOMOZ.org allows guest blogging and their rankings increased during the Panda update.

 

But when SEO companies start to abuse any link building tactic, you need a preventative plan in place because an update from Google will be coming."

 

 

Denis Failly's insight:

What do you think about ?

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The Ultimate Collection of Advanced SEO Techniques by Neil Patel

The Ultimate Collection of Advanced SEO Techniques by Neil Patel | Beyond Marketing | Scoop.it

Via Giuseppe Mauriello, Robin Good
Denis Failly's insight:

To update yours knowledges and practices of SEO.

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ben bernard's comment, January 29, 2013 9:03 PM
my topics :) http://www.scoop.it/t/direct-marketing-services
Herve Peitrequin's curator insight, January 30, 2013 12:34 AM

Probably the best infographic I have seen in a while.

 

55Mb of usefull stuff.

Gaurav Pandey's curator insight, March 3, 2013 6:25 PM

Yes, link

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17 SEO Myths You Should Leave Behind in 2013

17 SEO Myths You Should Leave Behind in 2013 | Beyond Marketing | Scoop.it
Download HubSpot's 17 SEO Myths You Should Leave Behind in 2013.
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Relationship Building is Not about SEO at All!

Relationship Building is Not about SEO at All! | Beyond Marketing | Scoop.it

It's official now: relationship building replaces link building in SEO. I've been preaching relationships for years as part of SEO 2.0 but now the approach arrived in the SEO mainstream. I'm glad it has. There is just one problem with relationship building as applied using the old school SEO mindset: it doesn't scale! Ouch!

You can't build 100 relationships like you built 100 links in the era of SEO 1.0

 

 

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Multilingual Marketing

Multilingual Marketing | Beyond Marketing | Scoop.it
In today’s global digital age, one thing’s for sure: Wherever you are, people across the globe are using search engines to gather content and information. From the United States to Russia, China, the United Kingdom and beyond, people are using...
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Time to Stop Pretending About Content Marketing.

Time to Stop Pretending About Content Marketing. | Beyond Marketing | Scoop.it

If you've been a bit distracted by the relentless pace of the change in online marketing, you may have missed all of the buzz about Content Marketing. With the power of self publishing on the Internet now in the hands of the many, claims about Content Marketing replacing advertising continue to increase in both volume and frequency.

 

 

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Set SMART objectives for your SEO from @VerticalLeap

Set SMART objectives for your SEO from @VerticalLeap | Beyond Marketing | Scoop.it
Many businesses and organisations that I have worked with over the years place far too much important on where their website ranks for a particular keyword.
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SEO Consulting in 2013: What the Pros Know that You Don’t

SEO Consulting in 2013: What the Pros Know that You Don’t | Beyond Marketing | Scoop.it

SEO is changing, and for the most part, the life of an SEO consultant is getting better. Gone are the days of open keyword data and mass link buying, but we’ve been lucky to gain a few things too. Most notably, we’ve gained the ability to justify the cost of good SEO and shown that a good SEO consultant is worth the additional expense in easy to understand terms and ideas such as ROI and lifetime value.

As in all walks of life, it seems that the pros are always one step ahead of the amateurs and the hobbyists. What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t.

 

Denis Failly's insight:

Here’s what’s really important in 2013, and beyond.

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Stop Thinking About SEO and Relax Already

Stop Thinking About SEO and Relax Already | Beyond Marketing | Scoop.it
Everything you do is going to affect your site's search-engine results. So, forget about SEO already! Concentrate on other things, and your results will improve on their own. Here's why.
Denis Failly's insight:

Stop to focus on SEO and take care to your visitors and your contents

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How Do I Find a Good SEO?

Whether you're looking for a consultant or an agency, finding a decent SEO is hard work. In today's Whiteboard Friday, Rand gives his tips for finding an SEO that will be the cheese to your macaroni!
Denis Failly's insight:

Some advice too find a good SEO

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How To Select an SEO Company

How To Select an SEO Company | Beyond Marketing | Scoop.it
A reputable SEO company will conduct research to develop a content marketing strategy. Before you engage an SEO company ask these basic questions...
Denis Failly's insight:

Before you engage an SEO company here are some basic questions to ask them. 

How long have you been in business?Explain your SEO processesWhat is the make up of your SEO team?How do you stay current with SEO best practices?Show me results of other clients.Who will be our primary point of contact?How long will our SEO plan take to get off the ground?How will you measure SEO results?What do you need from us?

A reputable SEO company will be able to respond to these questions satisfactorily

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7 Common SEO Myths to Throw Out the Window Immediately

7 Common SEO Myths to Throw Out the Window Immediately | Beyond Marketing | Scoop.it
Check out these common SEO myths you should stop believing in as soon as possible.
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SEO Tips And Tactics - SiteVisibility | SiteVisibility

SEO Tips And Tactics - SiteVisibility | SiteVisibility | Beyond Marketing | Scoop.it
The world of SEO is packed full of wonderful tactics and strategies which work to help improve your site visibility. This is due to the fact that search engine algorithms such as Google’s include such a wide variety of variables and factors that websites need to adhere to.

If you’re new to SEO this can seem a bewildering task to learn how to increase your search engine rankings for relevant keywords to your site. With so much information out there on the web, it also becomes a daunting task when you begin to search for where to find all the different SEO tips and tactics.
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Infographic: The New Face of Search Engine Optimization

Infographic: The New Face of Search Engine Optimization | Beyond Marketing | Scoop.it

Readers of our blog know that we’ve been huge critics of search engine optimization over the last year. Fuzz One has put together this incredible infographic, The New Face of SEO: How SEO Has Changed, that breaks down each of the strategies of old, and compares it to new strategies.

 

 

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Mobile SEO [Infographic]

Mobile SEO [Infographic] | Beyond Marketing | Scoop.it

It’s a nice way of visualizing the changes that are happening in SEO right now when it comes to device fragmentation. I was surprised when I agreed with most of the infographic, as I do see a lot of bad information out there, but then noticed that they cited this website in the infographic. Good to see other professionals doing research before they voice their opinions.

t’s a nice way of visualizing the changes that are happening in SEO right now when it comes to device fragmentation. I was surprised when I agreed with most of the infographic, as I do see a lot of bad information out there, but then noticed that they cited this website in the infographic. Good to see other professionals doing research before they voice their opinions. Enjoy, and share.

 

 

 

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Cost Per Link is a Bad Metric for SEO

Cost Per Link is a Bad Metric for SEO | Beyond Marketing | Scoop.it
Looking at the cost per link is just another way to silo your SEO results and doesn't tell you the whole story of your SEO campaign.
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Écrire un article, ce qu'il faut faire, les bonnes pratiques

Écrire un article, ce qu'il faut faire, les bonnes pratiques | Beyond Marketing | Scoop.it
Lorsque l'on écrit un article, il y a des choses à pratiquer, voici ce qu'il faut faire sur le fond et la forme.
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