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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision
Curated by Denis Failly
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16 Case Studies Prove ROI of Mobile Marketing

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI).

 

 

Denis Failly's insight:
96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix85% report an intent to raise their mobile budgets in the near future84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads42% are concerned about having proper mobile metrics in place42% report an ability to prove ROIOnly 21% state they have been successful in mobile – a decrease from 2010
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4 Ways to Measure ROI on Content Marketing

4 Ways to Measure ROI on Content Marketing | Beyond Marketing | Scoop.it
If you are like me and have already bought into content marketing, you have probably felt my frustration when looking for tangible ways in which to measure return on investment on the content you produce.
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Comment mesurer le ROI sur les médias sociaux ?

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Marketing Insights - Marketing Automation | Demand Generation | Eloqua

Marketing Insights - Marketing Automation | Demand Generation | Eloqua | Beyond Marketing | Scoop.it

The rise of Big Data provides marketers with an unprecedented level of insight. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines - from email marketing and lead management to social media and events

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The ROI from marketing to Existing Online Customers

"Online retailers spend nearly 80% of their digital marketing budgets acquiring shoppers (new visitors), but does this focus make sense? To find out, Adobe Digital Index analyzed 33 billion visits to 180 online retail website in Europe and the United States from April 2011 to June 2012. Our data indicates retailers should shift spend to returning and repeat purchasers, two existing customer segments that drive a disproportionately high share of revenue, exhibit higher conversion rates, and really step up in the Christmas holiday season and tough economic times. Migrating just 1% of shoppers to returning purchasers could generate as much as $39 million in additional revenue per retailer.;;"

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Landing Page Optimization: What would a 1% conversion rate improvement mean to your marketing ROI?

Landing page optimization, it can be an extremely powerful way to increase the overall ROI of your marketing budget.
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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Beyond Marketing | Scoop.it
Here are two methods you can use to put a numerical value on your social media efforts. Social media marketers everywhere, rejoice!
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The Social Media ROI Cookbook: How Brands Measure the Revenue Impact of Social Media

The Social Media ROI Cookbook: How Brands Measure the Revenue Impact of Social Media | Beyond Marketing | Scoop.it
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Some more thoughts on Social Media and ROI [Infographic]

Some more thoughts on Social Media and ROI [Infographic] | Beyond Marketing | Scoop.it

Yesterday, the above infographic popped up on my radar (thanks, V. Harris). At first, I thought “here we go again: another crap social media ROI infographic.” But then I took a closer  look and I got it. It’s actually not bad. Well… up to a point.

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ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1

ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1 | Beyond Marketing | Scoop.it

The Return on Investment (ROI) for content marketing is measured with Key Performance Indicators (KPI) such brand awareness, website traffic, lead generation and financial performance. In part 1 of this 2 part analysis we will focus on generating targeted website traffic growth and lead generation – top of the funnel (TOFU). In part 2 we will analyze lead generation in more detail, examine turning leads into prospects and ultimately the revenue pipeline. The purpose of this ROI analysis is to show how a curation and content marketing strategy can grow your organic web site traffic (organic = non-paid or sponsored traffic only).

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