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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Benefits of Sales and marketing Automation [Infographics]

Benefits of Sales and marketing Automation [Infographics] | Beyond Marketing | Scoop.it

Take a look at the bright future of automation

Denis Failly's insight:

Benefits of Sales and marketing Automation :


- Profits
- Marketing productivity
- Reduces administrative overhead
- Sales forces productivity
- Marketing Productivity
- Sales and Marketing alignment
- Better account visibility for Sales Team

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Buying Marketing Automation Software: A Best Practice Process

A 9 step process you can follow to maximize the chances you’ll buy the marketing automation software that is right for your company.
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3 Ways You're Not Using Marketing Automation (But Should Be)

3 Ways You're Not Using Marketing Automation (But Should Be) | Beyond Marketing | Scoop.it
Check out these 3 underused applications of marketing automation, besides lead nurturing.
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Ecosystem of Lifecycle Marketing Infographic |

Ecosystem of Lifecycle Marketing Infographic | | Beyond Marketing | Scoop.it

Learn the ecosystem of lifecycle marketing. Start at the surface with lead generation and dive into the depths of the world of marketing with lifecycle marketing automation. With sales cycles increasing in length and complexity, marketers and businesses alike are turning to new tactics, strategies and technologies to drive the right relationships forward.

 

 

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Marketing Automation: Why You're Doing it Wrong

Marketing Automation: Why You're Doing it Wrong | Beyond Marketing | Scoop.it

Marketing automation sometimes sounds like a dirty word, and for good reason. When done incorrectly, it has the potential to undervalue a marketer's database, irritate those on the receiving end of the campaign, and generate poor results. If that's not enough to make marketers want to wash out their mouths with soap, I'm not sure what is. I guess you could ask Ralphie.

But the truth is, marketing automation holds a lot of promise for marketers, because it is a powerful tool that can help them overcome some of the core problems they face. For example, we all know that devoting personal attention to our leads tends to generate the best results. Marketing automation can actually help you scale that personal attention. And we could all use some more time in our day to focus on more high-level concerns than just manually nurturing leads. Marketing automation can help with that, too! And these are only a couple of examples.

Let’s take a look at some common mistakes made with marketing automation, and some of their better alternatives.

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Marketing Automation Amazingness

The future of marketing is sitting at our doorstep. It’s up to you as a modern marketer to take the first step and optimize the way you market to customers an
Denis Failly's insight:

The future of marketing is sitting at our doorstep. It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects. Marketing automation is the platform that will help you manage the workflow through this brave new world and its amazingness cannot be overstated.(source : Marketo)

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Why Marketing Automation and Inbound Marketing are BFFs

Why Marketing Automation and Inbound Marketing are BFFs | Beyond Marketing | Scoop.it
Inbound marketing works best when used in conjunction with marketing automation to turn inbound responders into qualified leads, opportunities, and customers.
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How Marketers Can Make a Smooth Transition to Customer Lifecycle Approach | Right On Interactive

How Marketers Can Make a Smooth Transition to Customer Lifecycle Approach | Right On Interactive | Beyond Marketing | Scoop.it

"Forrester Research estimates that almost half of all B2B marketers close fewer than 4 percent of marketing generated leads. The bulk of the sales now come from sources such as referrals, upsells and repeats, which are outside the conventional funnel. The focus of new-age marketers is therefore customer lifecycle marketing, or engaging the prospect throughout the marketing lifecycle rather than placing leads in a funnel and passing them on to sales..."

 

 

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Marketers Look at Teleprospecting to Nurture Leads

Marketers Look at Teleprospecting to Nurture Leads | Beyond Marketing | Scoop.it
Marketers who engage in marketing automation (prospecting, nurturing and conversion) should take another look at teleprospecting.
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