Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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The Content Marketing Backlash: Some Grounded Truth

Are we due for a massive backlash against content marketing?
Denis Failly's insight:

"The best content marketers don’t “lie” about the real motive behind their content. Instead, they educate their audience"

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Logic+Emotion: Every Brand Will Need A Content Strategy

Logic+Emotion: Every Brand Will Need A Content Strategy | Beyond Marketing | Scoop.it
Somewhere in the debate to define what was hot or not as a worthy "real-time marketing" example during the Oscars, we lost sight of the bigger picture. We're not really talking about the benefits of marketing in a timely fashion...
Denis Failly's insight:

Planned vs Responsive Content

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Two Questions That Stump Businesses About Content Marketing

Two Questions That Stump Businesses About Content Marketing | Beyond Marketing | Scoop.it
Companies often know how to handle technical and design elements of their projects but not content. Find out what two questions about content baffle businesses (and why they shouldn't).
Denis Failly's insight:

- Where Does Content Fit Into the Proces s?
- Who Ultimately Owns the Content ?

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5 Content Sourcing Ideas Through Word Visualization

5 Content Sourcing Ideas Through Word Visualization | Beyond Marketing | Scoop.it
One of the most common problems marketers have with content is ideation. This is especially true with companies that have relied on just a few individuals
Denis Failly's insight:

Energize your content marketing

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Stop Thinking About SEO and Relax Already

Stop Thinking About SEO and Relax Already | Beyond Marketing | Scoop.it
Everything you do is going to affect your site's search-engine results. So, forget about SEO already! Concentrate on other things, and your results will improve on their own. Here's why.
Denis Failly's insight:

Stop to focus on SEO and take care to your visitors and your contents

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Why Tom Cruise Should Be Your Content Strategist [Infographic]

Why Tom Cruise Should Be Your Content Strategist [Infographic] | Beyond Marketing | Scoop.it

And just what is the “content strategy” of Tom Cruise’s career?  It’s fairly simple.  Mr. Cruise delivers to his core audience while attracting new fans with moderately risky creative choices, still keeping himself fresh for critics and colleagues with strategic, iconoclastic roles that challenge the core Cruise brand.

 

 

Denis Failly's insight:

The 70-20-10 rule in Content Marketing

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Creating Viral Content? The Secret is Get Contagious…

Creating Viral Content? The Secret is Get Contagious… | Beyond Marketing | Scoop.it

What makes content go viral? There are little traffic buttons and when you know how to push them, bam. Traffic. Leads. And Sales. .

Denis Failly's insight:

a review of the 7 High-Arousal Emotions That Make Your Content Contagious

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Active vs. Passive Content Marketing

Active vs. Passive Content Marketing | Beyond Marketing | Scoop.it
According to the latest research from the Content Marketing Institute and MarketingProfs, 91% of B2B marketers have embraced content marketing.
Denis Failly's insight:

Only 36% of B2B marketers believe they are effective at content marketing. Lots of Contents are passive

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Evergreen Content as Part of Your Business Blog Plan

Evergreen Content as Part of Your Business Blog Plan | Beyond Marketing | Scoop.it
Do you create timeless, top quality, eternally helpful content for your blog audience? Learn how with advice on content planning, creation and maintenance.
Denis Failly's insight:

When we know the assets of the evergreen tree (Bonsai for example), the analogy is interesting

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Great Social Media Requires a Bigger Trash Can

Nichole Kelly explains why an amazing content strategy and a big trash can are the key to success in social media.
Denis Failly's insight:

Social Media is the vehicle of content which is content is the backbone to any successful campaign or strategy.

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How to Create an Amazing Content Resource Center

How to Create an Amazing Content Resource Center | Beyond Marketing | Scoop.it

A content resource center lets you organize your content to maximize usability and conversions. Here's how you can create an awesome resource center.

Denis Failly's insight:

As you publish contents, your pieces of contents (posts, White paper, Video,..) are scattered in your site or blog. Have the reflex to gather them in specific sections in order to be qulckly available for your readers and so shareable.

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The Top 6 Small Business Video Marketing Strategies

The Top 6 Small Business Video Marketing Strategies | Beyond Marketing | Scoop.it
You need is a strong content marketing strategy. What goals should your video marketing accomplish?
Denis Failly's insight:

"Whatever you do, don’t come off as an infomercial, or try to sell. Be informative and entertaining, and you’ll keep your customer community engaged."

Based on my own experience since 2005 in video contents I can assure  that you are able to broadcast at low cost some smart, enticing, interesting video contents

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Why the biggest threat to content marketing is content marketing

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
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The Secret Backstory of Portent’s Content Idea Generator

The Secret Backstory of Portent’s Content Idea Generator | Beyond Marketing | Scoop.it
”There are no new ideas. There are only new ways of making them felt.” – Audre Lorde
At SearchFest on Friday, Ian Lurie debuted a fantastic new tool, the Content Idea Generator.
Denis Failly's insight:

Infact that some advises of how steal, replicate, recreate some content generate by others !

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It's Time to Re-Invent Advertising

It's Time to Re-Invent Advertising | Beyond Marketing | Scoop.it

Several weeks ago I drafted a post articulating the need for the Public Relations industry to re-invent itself. That still needs to happen—and there's a lot of work to do. What I didn't communicate in that post is the fact that it's becoming increasingly meaningless to distinguish yourself as a practitioner of "advertising" or "public relations" because increasingly to the end consumer, user or stakeholder—it's all just becoming content. And as I've stated many times before:

 

 

Denis Failly's insight:

"Advertising is being re-invented before our eyes. And not everyone is ready for it."

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When Content Formats Reach Their Peak: The Risk of Late Adoption

When Content Formats Reach Their Peak: The Risk of Late Adoption | Beyond Marketing | Scoop.it
Learn about the concept of content formats peaking, and how you can get ahead of the curve in your marketing.
Denis Failly's insight:

It's true there is a saturation of content formats,  form and substance are equally important.

Some format like Infographics, Top 10 list,  act like some meme which proliferate an provoke a kind of "fatigue" for readers and diminishing returns, a trivialization in terms of visibility, innovative message...

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4 Ways to Make Sure Your Content Marketing is Working (as hard as you do)

Last week, 14 ionians shared the reasons why they love the marriage of conversion optimization and content marketing. I really enjoyed the quotes and hearing thoughts from my colleagues on the topic. For me, focusing on conversion means putting your content to work...but we all know producing great content is far from easy. So, think about the following to make sure your conversion content marketing is working as hard as you do:

 

 

Denis Failly's insight:

Momentum = Mass x Velocity

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If Your Website Isn't Growing, It's Shrinking

If Your Website Isn't Growing, It's Shrinking | Beyond Marketing | Scoop.it
Google advocates for great content that caters to user needs. But what exactly is content marketing and does your business need it?
Denis Failly's insight:

According to Hubspot’s State of Internet Marketing 2012 report, inbound marketing is 61 percent cheaper than outbound marketing.

Here are three reasons why you business needs consistent content...

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5 Reasons Why Long Content and Blog Posts Are Once Again the Future of Content Marketing

5 Reasons Why Long Content and Blog Posts Are Once Again the Future of Content Marketing | Beyond Marketing | Scoop.it

"Marketing trends are a funny thing. What is “true” today is often “false” tomorrow.  As an example, when blogging and content marketing really started to pick up speed over these last few years, many claims were made as to the most effective size and length of blogs posts/content."

 

 

Denis Failly's insight:

This article try to demistify 3 widespreag opinion :

People don’t have the attention span nor time to read long blog posts…”“No one watches videos that are over 3 minutes, so always keep your videos short…”“The quicker the content, the better…
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Bare Minimum Content Marketing: 3 Things You Have to Do

Bare Minimum Content Marketing: 3 Things You Have to Do | Beyond Marketing | Scoop.it
You know content marketing is essential for you business, so why don’t you do it? If you are like me, you probably don’t have enough time in day to focu
Denis Failly's insight:

Flux (content) + Buzz (Sharing, Social Media...)= Biz (Business, trafic, conversion...)

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If Content Is King, Then Sit It On a Throne

According to the “Quarterly Intelligence Briefing: Digital Trends for 2013" report from Econsultancy and Adobe, content has "vaulted" to the top of the marketing priority list for 2013. We all know content marketing is a huge focus this year, which has teams contributing a majority of budget towards such initiatives. 

But what about conversion optimization? Well, on that very same report, conversion optimization ranks a very, very close second.

 

Denis Failly's insight:

Content always content, be really committed and make Active content,

that is to say some contents  attached to an explicit “next step” for the audience. If someone consumes your content and likes it, it’s up to them to figure out what to do next.

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5 No-Bull Content Marketing Tips from the Trenches

5 No-Bull Content Marketing Tips from the Trenches | Beyond Marketing | Scoop.it
Learn 5 completely honest and uncensored thoughts about what it's really like to create content for a living. Warning: there's no holding back.
Denis Failly's insight:

...there’s a serious shortage of qualified individuals with inbound marketing skills

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Branded Content Gains Traction [INFOGRAPHIC]

Branded Content Gains Traction [INFOGRAPHIC] | Beyond Marketing | Scoop.it
Nearly 4 in 5 marketers are increasing their focus on branded content, according to a study by the Custom Content Council.
Denis Failly's insight:

The rise of branded content marketing

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How To Repurpose Your Inbound Marketing Content

How To Repurpose Your Inbound Marketing Content | Beyond Marketing | Scoop.it
Today you can take a blog post, turn it into a podcast, v-log an article summary or syphon out key statistics from the text to create an infographic.
Denis Failly's insight:

Always try to create some recyclable contents.

 

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8 Ways to Instantly Improve the Quality of Your Marketing Content

8 Ways to Instantly Improve the Quality of Your Marketing Content | Beyond Marketing | Scoop.it
Learn how to instantly amplify the quality of your content, with tips that don't add much time to the content creation process.
Denis Failly's insight:

In front same contents, "me too contents", how to be different ?

Quality of contents is king, here's some tips to optimize them.

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