Beyond Marketing
10.7K views | +0 today
Follow
Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
Your new post is loading...
Your new post is loading...
Scooped by Denis Failly
Scoop.it!

B2Bs Can Be Social Too

B2Bs Can Be Social Too | Beyond Marketing | Scoop.it
Using social media to enhance marketing isn’t just for consumer marketing companies like Coca-Cola, Netflix and Starbucks. Marketers in B2B companies are finding strategic benefits from using social media too.
Denis Failly's insight:

Potential of social media for B2B marketing

The ability to develop an information-based approach to business-to-business brandingManaging buyer-seller relationshipsFacilitating trusting relationships between buyers and sellersCreation of a market driving brand strategy (that is, not just responding to market trends, but helping to create them)
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Power of Positioning in B2B Content Strategy

Brand positioning is becoming critical as more B2B marketers turn to content marketing across a range of channels to cultivate standoffish, self-service buyers. Your corporate positioning should be used as the backbone for your content strategy.
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Digital Evolution in B2B Marketing

The Digital Evolution in B2B Marketing | Beyond Marketing | Scoop.it

What are you doing about it ? CEB partnered with Google to learn what leading large enterprise marketing teams are doing differently to thrive in a world where customers learn on their own. Find out best practices around:

 

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The New Marketing Paradigm

The New Marketing Paradigm | Beyond Marketing | Scoop.it

Change is the only constant in today’s world. New paradigms constantly replace old ones and what worked well in the past is either obsolete or on its way to obsolesce. Marketers need to understand this fact and change their strategies and practices accordingly.

 

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

A New Approach to B2B Social Media Influence

 How do you measure your Business Social Media Influence ? Twitter followers, engagement levels or retweets?

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

26 Actionable Content Marketing Options and Tips [Chart] | Heidi Cohen

26 Actionable Content Marketing Options and Tips [Chart] | Heidi Cohen | Beyond Marketing | Scoop.it
Here are twenty-six B2B content marketing options and how they help your business. Further to improve your information’s marketing effectiveness, actionable content marketing tips are included.
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Leveraging Social CRM for B2B Salespeople:10 Steps to Engagement

Leveraging Social CRM for B2B Salespeople:10 Steps to Engagement | Beyond Marketing | Scoop.it
Leveraging Social CRM for B2B Salespeople: B2B sales is all about relationships. How can we leverage Social CRM to discover, initiate, and nurture relationships?
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

B2B Marketing: Combining Online & Offline Buyer Behavior

B2B Marketing: Combining Online & Offline Buyer Behavior | Beyond Marketing | Scoop.it
In order to motivate B2B buyer behavior, you have to understand your B2B buyer.
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

B2B Buyer Personas Don't Belong in the Closet

Many of the projects I do for companies start with buyer personas.
Denis Failly's insight:

"For personas to become useful tools, they must be based on interviews gathered from salespeople, customer service interactions and the buyers (customers) themselves..."

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

B2B media's missed opportunity: behavioral targeting

B2B media's missed opportunity: behavioral targeting | Beyond Marketing | Scoop.it
A behavioral database can help B2B publishers build a virtuous revenue cycle. So why haven't more companies implemented one?
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Power of Sequenced Content & Social Media for B2B Lead Generation

The Power of Sequenced Content & Social Media for B2B Lead Generation | Beyond Marketing | Scoop.it
"As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait until each of these select few companies, from whom I had come to expect great information, released their data. I relied on these sources for fantastic written and visual content our readers appreciated.

Now, when you have journalists and readers actually waiting on and looking forward to your content, isn’t that a massive win for your brand?

This is the power of sequenced content. Your audience comes to expect a certain type of product from you with each new installment. They subscribe to your RSS feed so they won’t miss it. They follow you in social channels to catch that first tweet once it’s released. They absolutely cannot wait to see what you’re coming up with next !..."
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Is B2B social media marketing lagging behind B2C?

There seems to be a perception that social media is better suited for business-to-consumer brands than business-to-business marketing. This view is supported by a lack of easily accessible social media success stories in the B2B space — on the Internet and at conferences. But it is a misconception.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Persona Tool : Up Close and Persona

A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect's buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior.

There may be multiple types of customers and companies that your business targets, and this persona tool will help create a picture of the most important customer types.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Social media – the game-changing channel for B2B

Social media – the game-changing channel for B2B | Beyond Marketing | Scoop.it

How relevant is B2B in social media marketing? was the embracing question behind a lively panel discussion and audience conversation yesterday in which I was a participant.Having a mobile strategy understates the importance of mobile. It's like having a side dish of steak. It suggests that mobile is one of many important online distribution channels, as opposed to the reality – it is the most important channel, and in fact, making a distinction between the desktop and mobile web is a mistake.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

83 B2B Social Media Blog Post Ideas | Social Media B2B

83 B2B Social Media Blog Post Ideas | Social Media B2B | Beyond Marketing | Scoop.it

Everyone is busy with other things in their work lives and personal lives, but the core of any social media program for B2B companies has to be creating great content on a blog. While this really needs to be a prime focus of you or your team, sometimes it just gets hard to publish that next blog post. Remember that you are creating this content to help your customers and prospects learn something or think about something in a different way. You also need to make sure you are converting this traffic with a call to action.

Whether it’s a shortage of time or ideas, here is a list of curated posts to jumpstart that next post (see what I did there?).

 

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Do You Have a Financial Stomach to Market Your Company in 2012? at B2B Marketing Blog

Do You Have a Financial Stomach to Market Your Company in 2012? at B2B Marketing Blog | Beyond Marketing | Scoop.it

With more companies likely to tighten their financial budgets going into 2012, ask yourself if your business has the financial stomach to spend more on marketing, about the same as this year, or even possibly reduce what you spent these last 12 months.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1

ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1 | Beyond Marketing | Scoop.it

The Return on Investment (ROI) for content marketing is measured with Key Performance Indicators (KPI) such brand awareness, website traffic, lead generation and financial performance. In part 1 of this 2 part analysis we will focus on generating targeted website traffic growth and lead generation – top of the funnel (TOFU). In part 2 we will analyze lead generation in more detail, examine turning leads into prospects and ultimately the revenue pipeline. The purpose of this ROI analysis is to show how a curation and content marketing strategy can grow your organic web site traffic (organic = non-paid or sponsored traffic only).

more...
No comment yet.