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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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What Type of Emailer Are You? - Business 2 Community

What Type of Emailer Are You? - Business 2 Community | Beyond Marketing | Scoop.it

Before you begin any type of email marketing you need to define the following: “what type of emailer you are”.

To figure this out you need to ask yourself:

    What type of messages are you going to send?
    How are you collecting the data?

Are you a:

    Direct advertiser: You only send email messages to subscriber’s who have signed-up to receive your messages.
    3rd party sender or Email Publisher: These are senders who have rented or purchased email address and information from advertisers. These email recipients have “granted permission” to the original advertiser (opt-in) to rent or sell the recipients email address and information. Mostly, advertisements about various products or services are sent by these types of mailers

Before you begin any type of email marketing you need to define the following: “what type of emailer you are”.

To figure this out you need to ask yourself:

What type of messages are you going to send?How are you collecting the data?

Are you a:

Direct advertiser: You only send email messages to subscriber’s who have signed-up to receive your messages.3rd party sender or Email Publisher: These are senders who have rented or purchased email address and information from advertisers. These email recipients have “granted permission” to the original advertiser (opt-in) to rent or sell the recipients email address and information. Mostly, advertisements about various products or services are sent by these types of mailers
Read more at http://www.business2community.com/infographics/type-emailer-0655015#dzzmmjJvdbrymrd5.99
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A/B Experimenting: Perform Tests That Can’t Be Ignored

A/B Experimenting: Perform Tests That Can’t Be Ignored | Beyond Marketing | Scoop.it

If you want to convince people to change the way they do something, you’d better make a solid argument as to why. That’s a lesson I’ve learned from A/B testing our email marketing campaigns and landing pages here at Marketo. If you can’t defend your test’s validity, pinpoint your variables, and back your results with statistical analysis, nobody will adopt the changes you propose.

 

 

Denis Failly's insight:

Unhappily too few marketers use AB Testing to optimize their

marketing campaign.

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[INFOGRAPHIC] 8 Steps to Increase Deliverability

[INFOGRAPHIC] 8 Steps to Increase Deliverability | Beyond Marketing | Scoop.it

In email marketing, you could have the best copy, the most successful subject lines, and beautifully crafted visual elements, just begging for clickthroughs and conversions. But, if email subscribers never see it, you’re wasting time, money and other resources.

In this infographic, see our proven method for staying in front of customers, and far, far away from the dreaded spam folder.

Denis Failly's insight:

- Thuesday, Wednesday, Thursday

- 8:30 AM and 3:30 PM

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152 killer keywords for email subject lines (and 137 crappy ones)

152 killer keywords for email subject lines (and 137 crappy ones) | Beyond Marketing | Scoop.it
We had a hunch that word choice in email subject lines have a strong effect on response rates. So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t.
Denis Failly's insight:

Subject line in an email, a critical topic to control

 

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The ROI of Video in Email Marketing

The ROI of Video in Email Marketing | Beyond Marketing | Scoop.it
So you don’t have any content for videos? Start by taking a stroll through your past content pieces, like blog posts, eBooks, tip sheets, etc, and think about how you can repurpose them as video content.
Denis Failly's insight:

"the study found that including video in email marketing campaigns increased email marketing revenue by 40%."

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How 7 Experts Solve Their Most Painful Email Marketing Problems

How 7 Experts Solve Their Most Painful Email Marketing Problems | Beyond Marketing | Scoop.it
Agree email marketing can sometimes be a pain? These answers to email problems are sure to keep you sane.
Denis Failly's insight:

Pain and solutions around Email marketing

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4 Tried and True Marketing Automation Recipes for Better Email Nurturing

4 Tried and True Marketing Automation Recipes for Better Email Nurturing | Beyond Marketing | Scoop.it
How to set up 4 effective automated workflow recipes to help you nurture your visitors -- from prospects to leads to customers to evangelists.
Denis Failly's insight:

I am always reluctant with this word "Recipes", don't forget to remain human centric

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Why Smart Marketers Should Ask Readers To Unsubscribe from Email

Why Smart Marketers Should Ask Readers To Unsubscribe from Email | Beyond Marketing | Scoop.it
You send emails that’ll never generate a return on investment. Read why every smart marketer should ask their readers to unsubscribe from email lists.
Denis Failly's insight:

"...if you could somehow identify every never-gonna-buy reader on your list, you’d remove them to maximize ROI."

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Why Email Still Reigns Online Interaction [Infographic]

Why Email Still Reigns Online Interaction [Infographic] | Beyond Marketing | Scoop.it
The common perception of email is that it's becoming less and less used. The fact is, email is actually still the best solution for online interaction.
Denis Failly's insight:

No matter what the talk of Email end, it still has a bright future.

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Who is responsible for deliverability? The ESP or the mailer?

Recent meetings with clients and prospects has raised this issue to the top of my mind: who exactly is responsible for deliverability?
Denis Failly's insight:

Good question

ESP = Email Service Provider

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The No-Effort Email to Convert Free Users to Paying Customers

The No-Effort Email to Convert Free Users to Paying Customers | Beyond Marketing | Scoop.it
In 5 minutes you can set up an automated email that will help convert your free users to paying customers. You have 4 minutes left...
Denis Failly's insight:

Does exist Magical email ?

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4 Ways to Test Your Email Marketing Beyond the Subject Line

4 Ways to Test Your Email Marketing Beyond the Subject Line | Beyond Marketing | Scoop.it
There are many components of an email beyond the subject line that should be tested to maximize conversions. Learn more about A/B testing...
Denis Failly's insight:
4 Simple A/B Split Test Ideas
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5 Email Marketing Tips For Engaging & Retaining Customers

5 Email Marketing Tips For Engaging & Retaining Customers | Beyond Marketing | Scoop.it
Striking down opponents with your ninja online marketing skills can provide a sense of satisfaction that many marketers crave. However, there is danger in
Denis Failly's insight:

A classical approach of direct marketing, nothing new, but a reminder

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Email Marketing Cheat Sheet [Infographic]

Email Marketing Cheat Sheet [Infographic] | Beyond Marketing | Scoop.it
Check out our new email marketing cheat sheet infographic for a fun, printable way to learn email send best practices.
Denis Failly's insight:

4 basics points to consider for email marketing sucess

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A Winning Promotional Email Formula

A Winning Promotional Email Formula | Beyond Marketing | Scoop.it

Time and time again, I watch my fellow marketers agonize over writing email copy, overcomplicating the process and completely destroying any of the creativity or innovation that might have gone into their work. It’s too bad, because writing email copy can be a lot of fun. In fact, writing emails should be at least kind of fun, because it’s how you get to test your skills as a marketer.

Denis Failly's insight:

"The only goal of your email is to get as many qualified eyeballs to click through and view your offer. Simply put, don’t try to sell in your email...."

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Digital Anthropology: Adapt your email messaging for a smartphone society

Digital Anthropology: Adapt your email messaging for a smartphone society | Beyond Marketing | Scoop.it

Recently, the team at GetResponse looked at 17 million emails and we found that 41% of opens were from mobile devices. Other research has even pegged that percentage as being over 50%.

Denis Failly's insight:

"only 25% of email marketers are optimizing their newsletters for mobile."

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10 Steps to Email Marketing Success [Infographic]

10 Steps to Email Marketing Success [Infographic] | Beyond Marketing | Scoop.it


ThomsonLocal Direct Marketing Services, who specialise in B2B email marketing, have put together the following infographic called “10 Steps to Email Marketing Success”. The infographic offers easily to follow advice backed up by relevant industries stats such as: • The best day and time to send your email. • The most popular mail clients to optimise for. • How long should an email headline be? • How segmenting your audience can increase performance

Denis Failly's insight:

Direct and clear

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The Value of an Email Newsletter [Infographic]

Ah, the email newsletter. One of the staples of email marketing and one of the most frequently botched forms of email marketing. I feel like it’s a commandment of marketing, the more popular and important something is, the more frequently there are brands and companies out there doing it completely wrong.

And email newsletters are important and popular. Nowadays, most companies have one that’s sent out either weekly or monthly. But sometimes companies send them out without realizing how valuable they can truly be. They simply throw something together so that they can claim their business name is showing up in their customers’ inboxes on a recurring basis. But guess what? That’s not enough.

Denis Failly's insight:

A "how to"

 

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How To Sell Without Selling

How To Sell Without Selling | Beyond Marketing | Scoop.it

One problem a lot of people have with writing effective emails is they think they’re writing a sales letter. And because they think their emails are like sales letters, they pack them with benefits and use all the usual copywriting tricks — out of context — and selling “choke holds.”

 

 

Denis Failly's insight:

Talk about Painful problem, not about the solution.

In fact your email is like a teaser before the Landing page (with the solution)

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Social Media Marketing + Email Marketing = Success

Social Media Marketing + Email Marketing = Success | Beyond Marketing | Scoop.it
With the emergence of so many social networking sites, you might think that email marketing will die a slow death through the years. But that’s not true.
Denis Failly's insight:

Combine both email marketing and social media marketing. Why and how?

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Email MarketingSuccess Factors

Email MarketingSuccess Factors | Beyond Marketing | Scoop.it

agencyside (creators of the BOLO conference) developed this inforgraphic to outline what it actually takes to drive revenue from the inbox.

Denis Failly's insight:

planning, effort and follow through

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steps to discovering your value proposition using an email campaign |

steps to discovering your value proposition using an email campaign | | Beyond Marketing | Scoop.it
Value proposition is at the heart of all your marketing efforts. Understanding the core motivations that appeal to your customers can increase the performance of your email marketing campaigns significantly.
Denis Failly's insight:

Once again, test and re-test the various elements of your Email

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Email Marketing: 3 questions every marketer should ask about negative lifts

Email Marketing: 3 questions every marketer should ask about negative lifts | Beyond Marketing | Scoop.it
Marketers approach negative lifts with a stigma of failure instead of using the experience as a valuable learning tools to gain customer insights.
Denis Failly's insight:

"The challenge... is a charge for marketers to begin thinking much deeper about marketing."

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The Science of Social Timing : Timing & Email Marketing

Are certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing.
Denis Failly's insight:

To maximize open rate and readership, choice the good time to send yours emails.

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Philippe Trebaul's curator insight, February 20, 2013 7:39 AM
La science du chronométrage social: Calendrier et Email Marketing

"Are certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing".
The Science of Social Timing : Timing & Email Marketing via @dfailly http://sco.lt/...


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14 Eye-Opening Stats You Probably Didn't Know About Spam

14 Eye-Opening Stats You Probably Didn't Know About Spam | Beyond Marketing | Scoop.it
You can run, but you can't hide. Check out these 14 eye-opening stats about the pervasiveness of spam -- and how you can be lovable.
Denis Failly's insight:

So stop spamming

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