I’m tired… tired of the large amount of destructive posts about content marketing that are completely and utterly false.
Two posts in particular, as penned by Hubspot, are clearly written by individuals (no offense here) who do not understand what content marketing really is (here is one and here is the other for your reading enjoyment).
I’m not sure why Hubspot is targeting the term content marketing and misleading its customers in such a way. Do they want to misinform marketing professionals? That is something I cannot live with.