Competition, generally, is a good thing. When web marketers compete, they push to improve quality, to be more relevant, and to connect with qualified visitors. But there’s one company you don’t want to compete against – your own.
Web marketing cannibalization happens when you pull your audience in more than one direction. Instead of providing a clear path that gently guides visitors toward a goal, you eat away at your own results. Here are a few examples:
Social Cannibals: Facebook, Twitter, Google+, Instagram, Pinterest, etc.